GTM (Google Tag Manager) standards are guidelines developed by the Stape team to address certain limitations in GTM's functionality. We propose workarounds to achieve desired functionalities in a way that ensures the GTM solutions provided are easy to understand and maintain.
These standards cover various aspects:
If you are new to the server-side world, this blog post will help you. It will cover server-side tracking benefits, server gtm, different use cases, and the advantages of stape hosting.Edited Jan 15, 2024
This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.