
GTM (Google Tag Manager) standards are guidelines developed by the Stape team to address certain limitations in GTM's functionality. We propose workarounds to achieve desired functionalities in a way that ensures the GTM solutions provided are easy to understand and maintain.
These standards cover various aspects:
Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
GA4 cookieless tracking is a method for measuring user interactions using event-based data modeling and AI/ML without relying on browser cookies.
Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.