GTM (Google Tag Manager) standards are guidelines developed by the Stape team to address certain limitations in GTM's functionality. We propose workarounds to achieve desired functionalities in a way that ensures the GTM solutions provided are easy to understand and maintain.
These standards cover various aspects:
Explore the transition to cookieless social media and Google Ads, targeting, and retargeting without cookies. Learn how to leverage first-party data, adopt privacy-focused approaches, and implement server-side tracking for seamless adaptation.
Nov 6, 2023This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.