Google Merchant Center Lookup variable retrieves and enhances product data by querying a Google Merchant Center account. It's especially useful for adding product details like categories or attributes when sending data to other systems, such as Google Ads or Google Analytics, through a server-side GTM container.
Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.
