Google Ads Offline Conversion tag
The Google Ads Offline Conversion tag lets you send offline conversion data from a server GTM container directly to Google Ads.
This means you can automatically send information about offline sales (like phone or in-store sales, upsells, and cross-sells) to Google Ads. You don't need to manually upload files or use other tools. Tracking offline conversions is useful for measuring sales that happen outside the internet and for using Google's tools to find customers who are more likely to buy something, whether the sale is online or offline.
The Google Ads Offline Conversion tag supports Request/Response logging to BigQuery — get full visibility, easier debugging, and richer data for analytics.
Useful links
Related to this solution
Google Ads offline conversion using server GTM
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