The Google Ads offline conversions tag lets you send offline conversion data from a server GTM container directly to Google Ads.
This means you can automatically send information about offline sales (like phone or in-store sales, upsells, and cross-sells) to Google Ads. You don't need to manually upload files or use other tools. This is useful for tracking sales that happen outside the internet and for using Google's tools to find customers who are more likely to buy something, whether the sale is online or offline.
Learn how to use the server Google Tag Manager to track and attribute offline sales back to your Google Ads campaigns.Oct 24, 2023
Learn how to maximize your advertising ROI by implementing server-side Google Ads tracking on your Shopify store.