The Google Ads offline conversions tag lets you send offline conversion data from a server GTM container directly to Google Ads.
This means you can automatically send information about offline sales (like phone or in-store sales, upsells, and cross-sells) to Google Ads. You don't need to manually upload files or use other tools. This is useful for tracking sales that happen outside the internet and for using Google's tools to find customers who are more likely to buy something, whether the sale is online or offline.
Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.
In this blog post we’ll explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
Set up server-side Google Ads conversion tracking for your Shopify store with Stape's GTM app, improving accuracy and overcoming cookie restrictions.
