Cookie extender tag
Cookie Extender tag for server Google Tag Manager is designed to extend cookies using sGTM. To set up a tag you need to add:
- Cookie Name - names of cookies that need to be extended.
- Lifetime in seconds - time in seconds to which cookies need to be extended.
- Create backup cookies and restore them in case main cookies are not found - enable this if you need to create backup cookies.
If you enabled a checkbook that creates backup cookies, in this case, when the cookie expires Cookie Extender tag will look at backup cookies and restore the same cookie value for the same user.
Cookie Extender tag use cases:Copy link to this section
- Manually extend cookies for platforms that do not extend cookies automatically.
- Web tag can override server tag.
- Platforms sets server cookies with different names and standards.
- No need to set up event deduplication or send user data.
Useful link:Copy link to this section
Relevant blog posts
Third-party cookies are about to expire. Will server-side tracking help?
By the end of 2024, Chrome and Chrome-based browsers will be done with third-party cookies. Safari and Firefox already implemented Intelligent Tracking Algorithms that can block trackers. That leads to the next point: digital advertising methods that rely on third-party cookies to target consumers might become ineffective or even stop working altogether. This change in how advertisers track users will hurt many publishers and ad networks that rely on these third-party companies to display ads and collect data from site visitors to understand their audience. In this blog post, I will explain what a third-party cookie is, why it matters, and how server-side tracking can help businesses transit to the world without third-party cookies.
Updated Oct 17, 2023Extend cookie lifetime using server-side Google Tag Manager
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.