Cookie Extender tag for server Google Tag Manager is designed to extend cookies using sGTM. To set up a tag you need to add:
If you enabled a checkbook that creates backup cookies, in this case, when the cookie expires Cookie Extender tag will look at backup cookies and restore the same cookie value for the same user.
By the end of 2024, Chrome and Chrome-based browsers will be done with third-party cookies. Safari and Firefox already implemented Intelligent Tracking Algorithms that can block trackers. That leads to the next point: digital advertising methods that rely on third-party cookies to target consumers might become ineffective or even stop working altogether. This change in how advertisers track users will hurt many publishers and ad networks that rely on these third-party companies to display ads and collect data from site visitors to understand their audience. In this blog post, I will explain what a third-party cookie is, why it matters, and how server-side tracking can help businesses transit to the world without third-party cookies.
Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
