Anonymizer

Anonymizer is a free power-up that helps you remove or anonymize user data before it reaches Google Analytics 4 (GA4). This gives you more control over what GA4 receives and helps keep your analytics setup privacy-focused.

Anonymizer is available for all Stape users. You can find it in the Power-Ups tab in your Stape account.

Anonymizer applies the rules set in its settings before data is sent to GA4. Most parameters can be kept, removed, or anonymized. There is an extra anonymization option for IPs called the Smart option. It replaces the visitor’s IP address with a static IP from the same country. 

• More control over what is sent to GA4. Anonymizer helps limit what GA4 receives by removing or anonymizing selected data before it is sent.
• Easier privacy updates. Anonymizer settings can be changed later in the Power-Ups tab, which helps when privacy requirements change.

If some user details should not be shared with Google Analytics 4, Anonymizer helps remove or anonymize them before they are passed on.

• How to set up the Anonymizer power-up
• How to anonymize user data in Google Analytics 4