Stape/Documentation

Where to find Pinterest Tag and Advertiser IDs, API Token

Updated Oct 6, 2025

The guide explains where to find the Pinterest Tag and Advertiser IDs, API Token.

  • Tag ID - to find the value, log in to your Pinterest Ads Manager → click on “Conversions” from the “Manage Business” section in the menu → on the left side menu, click on “Pinterest tag” → click on “Tag Manager” → copy ID.
Tag ID Pinterest
Tag ID Pinterest
  • Advertiser ID - to find this ID, log in to your Pinterest Ads Manager → click on “Business manager” from the “Manage Business” section in the menu → on the left side menu, click on “Assets” → click on “Ad account” → copy ID.
Pinterest Advertiser ID
Pinterest Advertiser ID
  • API Token - to find the value, log in to your Pinterest Ads Manager → click on “Conversions” from the “Manage Business” section in the menu → on the left side menu, click on “Conversions API” → click on “Set up API” → Generate new token.
Access Token Pinterest
Access Token Pinterest

Here is an example of Pinterest fields configuration:

Example of Pinterest fields configuration
Example of Pinterest fields configuration

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