Where to find Pinterest Tag and Advertiser IDs, API Token
Updated Oct 6, 2025
The guide explains where to find the Pinterest Tag and Advertiser IDs, API Token.
- Tag ID - to find the value, log in to your Pinterest Ads Manager → click on “Conversions” from the “Manage Business” section in the menu → on the left side menu, click on “Pinterest tag” → click on “Tag Manager” → copy ID.

Tag ID Pinterest
- Advertiser ID - to find this ID, log in to your Pinterest Ads Manager → click on “Business manager” from the “Manage Business” section in the menu → on the left side menu, click on “Assets” → click on “Ad account” → copy ID.

Pinterest Advertiser ID
- API Token - to find the value, log in to your Pinterest Ads Manager → click on “Conversions” from the “Manage Business” section in the menu → on the left side menu, click on “Conversions API” → click on “Set up API” → Generate new token.

Access Token Pinterest
Here is an example of Pinterest fields configuration:

Example of Pinterest fields configuration
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