Server-Side Tracking Agency - Stape

Make Better Data-Driven Decisions

Google Tag Manager Server-Side Tagging Made For You

Whether you’re launching a new website or want to move your existing web container to the server-side, we can offer our assistance.

We can help you set up Google Tag Manager server-side tracking. It will speed up your website, increase data quality, and improve data protection.

When you work with a Google Certified Partner, you’re working with an agency that has proven expertise in Google’s suite of analytics products.

Want us to implement server-side tracking on your site?
Find out how much it'll cost!

Why choose us

We will help you make better, data-driven decisions.

goole tag manager server side

Personal approach

We strive to adapt to your needs. Feel free to order an audit, analytics implementation, or let us check your entire tracking flow.

A wealth of experience

We’ve been working in digital marketing and web development for more than 10 years. You can trust us never to miss a trick on your tracking setup, website analytics, and campaign optimization.

Certified Partner

As Google Certified specialists, we utilize Google products to their full potential to help your business grow.

What We Do

We can help you measure key website metrics through GTM server-side tagging, GA4, and custom DataStudio dashboards.

Set up

We can help you set up ss tracking for your site. Move Facebook, Google Analytics, or Google Ads tracking to the server side.

  • Facebook CAPI
  • Universal Analytics
  • Google Analytics 4
  • Google Ads
  • TikTok


Want to make sure that the server-side setup is correct? We can perform an audit and send you recommendations on how to improve the server-side tracking setup.

  • Check and comment your setup
  • Advice on how to improve the setup
  • Guidance on setting everything up from scratch
  • Consultation after the audit


Server-side tracking can seem complicated. We are here for you! Schedule a consultation, and our team will help answer any questions or provide personalized guidance.

  • Instructions on how to solve ss tracking problems
  • Personal or group teaching sessions
  • Advice on how to optimize your setup
  • Q&A sessions

Case Studies

Fixed Conversion Tracking. Set up GTM Server-Side Tagging and GA4. 

The website owner contacted us with a specific issue that needed to be fixed - Google Analytics was underreporting conversions. It missed around 60% of conversions, which made website analytics impossible.

We did a tracking audit and found out that GA pageview was not firing in Chrome on the website's assessment pages. The assessment was implemented via 3rd party service that was added via iframe.

We've made a decision to move tracking from web GTM container to Server-Side and adjusted GA event tracking code on the assessment pages. It fixed the issue. We also set up GA4 tracking and created custom DataStudio reports that included Google Analytics, Google Ads, and Facebook data.

pmp case studyServer-Side Google Tag Manager Implementation, Tracking Audit.

We helped New Zealand's leading real estate portal move away from hardcoded tracking pixels and implemented Google Tag Manager Server-Side Tagging.

We added a custom tagging URL inside GTM and GA that allowed us to send Google Analytics requests as a first-party cookie. It increased data accuracy in Google Analytics by 10%, with no data loss due to AdBlockers and ITPs.

We integrated website tracking with the client's CRM; it allowed calculating ROAS and cost/conversion more accurately and built custom Data Studio dashboards.


Want us to implement server-side tracking on your site?
Find out how much it'll cost!


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