Where to find Microsoft Ads UET Tag ID and Conversions IDs
The guide explains where to find the Microsoft Ads UET Tag ID and Conversions IDs.
- Microsoft UET Tag ID - the value can be found in the Microsoft Ads account → Conversions → UET tag → Tag ID.

Microsoft UET Tag ID
- Purchase conversion action, Begin Checkout conversion action, AddToCart conversion action - specify the conversion action you’ve chosen when creating the conversion.
Here is an example of Microsoft fields configuration:

Microsoft fields configuration example
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