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Where to find Microsoft Ads UET Tag ID and Conversions IDs

The guide explains where to find the Microsoft Ads UET Tag ID and Conversions IDs.

  • Microsoft UET Tag ID - the value can be found in the Microsoft Ads accountConversionsUET tag Tag ID.
Microsoft UET Tag ID
Microsoft UET Tag ID
  • Purchase conversion action, Begin Checkout conversion action, AddToCart conversion action - specify the conversion action you’ve chosen when creating the conversion.

Here is an example of Microsoft fields configuration:

Microsoft fields configuration example
Microsoft fields configuration example

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