Where to find Microsoft Ads UET Tag ID and Conversions IDs

The guide explains where to find the Microsoft Ads UET Tag ID and Conversions IDs.

• Microsoft UET Tag ID - the value can be found in the Microsoft Ads account → Conversions → UET tag → Tag ID.

• Purchase conversion action, Begin Checkout conversion action, AddToCart conversion action - these fields are required for the eCommerce type. Specify the conversion action you’ve chosen when creating the conversion.

Here is an example of Microsoft fields configuration for the eCommerce type:

• Contact, lead & schedule conversion action - the fields for lead generation type. Specify the conversion action you’ve chosen when creating the conversion.

Here is an example of Microsoft fields configuration for lead generation type: