Where to find Google Ads Conversions IDs

The guide explains where to find the Google Ads Conversions IDs. 

• Conversion ID - it can be found when creating/editing a conversion goal in Google Ads  → choose “Use Google Tag Manager” → copy ID.

• Purchase conversion, BeginCheckout conversion, AddToCart conversion - here you should place conversion labels for corresponding conversion events. Conversion labels can be found in your Google Ads account → Goals → Conversions → choose the required conversion → expand “Tag Setup”  → Select "Use Google Tag Manager"  → copy Conversion label.

• Contact, lead & schedule conversion labels - the labels can be found, as well as the Conversion ID. Select/create the goal in Google Ads that corresponds to contact, lead, and/or schedule conversion tracking. When editing/creating a goal, choose “Use Google Tag Manager” → copy ID.

Here is an example of Google Ads fields configuration for the eCommerce type:

Here is an example of Google Ads fields configuration for lead generation type: