Where to find Google Ads Conversions IDs

How to find the conversion ID?

• Sign in to your Google Ads Account → click on Goals in the left sidebar, then select Conversions → Summary → click on the name of any conversion action (Conversion ID is unique per Google Ads account) → expand the Data sources by clicking Manage at the bottom and choose Use Google Tag Manager → copy your Conversion ID (a series of numbers, sometimes preceded by AW-).

How to find the conversion label?

• Sign in to your Google Ads Account → click on Goals in the left sidebar, then select Conversions → Summary → click on the name of conversion action you need to track → expand the Data sources by clicking Manage at the bottom and choose Use Google Tag Manager → copy your Conversion label.

Here is an example of Google Ads fields configuration for the eCommerce type:

Here is an example of Google Ads fields configuration for lead generation type: