Stape/Documentation

How to fix Unknown tag type in GTM

Updated Mar 24, 2026

Sometimes, when trying to test the events in the Google Tag Manager preview, the events show Successfully fired; however, they are Unknown Tag Type, and the data values are blank.

Unknown Tag Type

Preview periodically calls the server to render whatever has happened in your particular preview session; as such, there are moments when only part of the information related to any given request/tag has loaded. 

Solution:

You should just wait a bit or send some more events, and eventually, you’ll see the actual status/info of tags. Often, it may be necessary to completely close and reopen the preview mode to make this problem go away.

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