How to fix Unknown tag type in GTM
Updated Mar 24, 2026
Sometimes, when trying to test the events in the Google Tag Manager preview, the events show Successfully fired; however, they are Unknown Tag Type, and the data values are blank.

Preview periodically calls the server to render whatever has happened in your particular preview session; as such, there are moments when only part of the information related to any given request/tag has loaded.
Solution:
You should just wait a bit or send some more events, and eventually, you’ll see the actual status/info of tags. Often, it may be necessary to completely close and reopen the preview mode to make this problem go away.
no spam
Subscribe to product updates:
Can’t find what you are looking for?
Comments