Stape/Documentation

Step 6.4. Override Data Tag/Data Client

Updated Mar 28, 2025

1. Add a Facebook Conversion API Tag to your server GTM container by clicking Add to Workspace.

2. Create a new tag and select the tag type Facebook Conversion API Tag. Select Inherit from client and add:

  • Choose an event name from the standard events list or create a custom event name. For example, I chose the AddToCart event.
  • Go to the Server Event Data Override section and choose "Event ID" for the Property Name. Then, in the Property Value field, add the {{event_id}} variable that was created in step 6.
  • Inside User Data section and Custom Data you can add any user or product data you want to send to Meta. 

3. Configure trigger. In my case it’s a custom event with the event name add_to_cart_stape and client name contains DC.

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