Stape/Knowledgebase

What are differences of using Meta Conversions API Gateway over FB CAPI?

Updated Jun 2, 2025

Three main advantages of Meta Conversions API Gateway over FB CAPI:

  • easy setup;
  • works for multiple pixels/domains in one BM;
  • may be cheaper than using sGTM for all sites (but it depends on the number of sites).

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