Blog / Case studies
Case Study: McGen Digital obtains 22% cost reduction and 8.2 in Event Manager rating
This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.
Apr 16, 2024Case Study: Rooza Online Marketing A/B testing client- and server-side tracking with a Dutch Research Institute
Explore Rooza's A/B testing case study on tracking methods with a Dutch Research Institute.
Apr 11, 2024DataLemon & Selectika: Onboarding Boost and Cost Savings
Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.
Feb 19, 2024Case Study: Danish Market-leader improves Google Ads-measurability by 17%
In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.
Updated Jan 24, 2024Case Study: MecShopping doubled from 24% to 50% with user tracking consent
Check out how MecShopping took advantage of Server-Side tracking and obtained doubled results thanks to Consent Mode.
Updated Jan 24, 2024Case study: Decathlon Italy increases conversion rate of Facebook Ads campaigns and optimizes customer journey thanks to GA4 and Server-Side Tracking
Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and Server-Side Tracking.
Updated Jan 24, 2024Case Study: 88% increase in conversion campaigns for Farmasave e-commerce through server-side tracking
Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.
Updated Jan 24, 2024Case Study: Fondo per l’Ambiente Italiano (FAI) achieves a +128% increase in memberships from digital advertising thanks to the implementation of GA4
Find out how FAI achieves +128% increase from digital advertising thanks to server implementation of Google Analytics 4.
Updated Jan 29, 2024Case study: Comparing Facebook Ads Results Using FB Pixel Only vs. FB Pixel and CAPI
Discover the difference in Facebook ads results when using the Facebook Conversion API compared to Pixel-only tracking.
Updated Jan 29, 2024Case study: Migrating from Web to Server-Side Tracking
How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.
Updated Sep 29, 2023How Onyx Cookware measured 115% more value in Google Ads
In this article find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via stape and how it led to a great outcome in Google Ads.
Updated Jan 24, 2024Ecooking, Obsidian Digital & Stape: Measuring 53 % more value in Google Ads with serverside tracking
Danish E-commerce company Ecooking and agency Obsidian Digital used Stape to increase measureable conversions in Google Ads by 53% - enabling growth by properly identifying profitable campaigns that were not looking so with limited tracking because of ITP and Adblockers.