What is Stape for marketers?
Updated Mar 24, 2025
Stape — is an all-in-one solution for server-tagging. The company helps marketers improve the quality of data and the effectiveness of their marketing campaigns. The main advantage of Stape is server tracking, which allows marketers to bypass the limitations of browsers (for example, ad blockers) and get more accurate data about the interaction of users with advertising materials.
Server-based tracking with Stape does more than just collect conversion data. It transforms how marketers understand their campaigns. Capturing accurate information behind the scenes gives a clearer picture of what's actually working, rather than relying on partial or fragmented data.
Marketers stop guessing and start knowing when they see the real customer journey. This means that ad budgets go toward what genuinely drives results instead of what merely looks good in incomplete reports.
Stape simplifies server-side tracking for various platforms, including e-commerce (Shopify, WooCommerce, Magento), website builders (WordPress, Webflow, Wix), and ad analytics (Meta CAPI, Google Ads, TikTok Events API). It continuously introduces the latest updates, ensuring businesses get accurate, reliable data without complex setups.
Advantages of Stape for marketers
Stape provides marketers with the following benefits:
- Ability to customize server-side tracking without ad blockers or browser restrictions.
- Improved accuracy of conversion data collection.
- Easy to set up and update tags, triggers, and variables.
- Easy integration with other platforms for marketing campaigns.
- Increase the effectiveness of advertising campaigns and ROI.