[HubSpot] Stape Conversion Tracking app by Stape
Updated Nov 3, 2025
Stape developed the Stape Conversion Tracking HubSpot app to help you easily report your Contacts' progress status as conversion events.
With this app, you can configure the relevant fields once, and it will automatically monitor the statuses of your Contacts. It will then send the corresponding conversion events to CAPI Gateway, server GTM container, Signals Gateway, or Google Ads Customer Match, ensuring accurate and efficient tracking of your lead conversions.
| Besides reporting Contacts' progress statuses to Meta or any other platforms (if configured with server GTM), Stape's app can also create Customer Match List in Google Ads. Check the complete HubSpot app configuration guide, describing app configuration with Customer Match. |
App installation
Install the Stape Conversion Tracking HubSpot app on HubSpot's marketplace.
Choose the account to install the app into:
1.3 Confirm access requested by the app and hit “Connect app”:
You will see the following success screen:
Go back to HubSpot CRM and pick an account you need. Then go to Settings → Integrations → Connected Apps.
On the next page click “Add Settings”:
Integration methods: CAPI Gateway, Signals Gateway, server GTM or Customer Match
❗Please note before starting: Stape’s app supports multiple integrations simultaneously. Each integration method has its own tab with an “Activate integration” toggle; switch it on for the integrations you want to send data to.
Integration method depends on your tracking setup and goals, and/or on your current experience with Stape. Click on the section below that corresponds to the tracking method you use:
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