[HighLevel] Meta Leads API by Stape
Updated Oct 27, 2025
Stape developed the Meta Leads API app to help you easily report your Opportunities' progress status as conversion events to your CAPI Gateway, server GTM container, or Signals Gateway. You can also opt for Customer Match to synchronize Opportunities to Google Ads Customer Match audiences.
With this app, you can configure the relevant fields once, and it will automatically monitor the stages of your Opportunities. It will then send the corresponding conversion events to CAPI Gateway, server GTM container, or Signals Gateway, ensuring accurate and efficient tracking of your lead conversions.
| Beyond reporting Opportunities progress statuses to Meta or other platforms (if integrated via server GTM), Stape’s app can also create Customer Match Lists in Google Ads. Refer to the comprehensive HighLevel app configuration guide for complete setup details, including Customer Match configuration. | 
App installation
Before you start
Make sure you have sub-account on HighLevel.
You can find your sub-account on the left-hand side of the panel in the section “Sub-Accounts”.
If the page “Sub-Accounts” is empty, click the “Create Sub-Account” button in the top-right corner → choose account type → choose a snapshot → add your client’s address → “Save”.
Installation process
Install the Stape Conversion Tracking app (also known as Meta Leads API by Stape) on HighLevel’s marketplace.
Select a sub-account you want to install the app on.

Integration methods: CAPI Gateway, Signals Gateway, server GTM or Customer Match

Integration method depends on your tracking setup and goals, and/or on your current experience with Stape. Click on the section below that corresponds to the tracking method you use:
Settings editing
If you have some changes in the funnel or you want to change the events sent to CAPI Gateway, server GTM container, or Signals Gateway, you can always edit your app configuration.
To do this, go back to settings page via a dedicated item in the side menu or go to “Installed Apps” section of the App Marketplace:

FAQ
- Is there a subscription involved to use the application?
Application is distributed for free, but you will need a functioning Stape account with active CAPI Gateway, GTM Container or Signals Gateway. It depends on your tracking setup and/or current experience with Stape.
- How does the app trigger conversion events?
Application will react to stage changes of your Opportunity entities. Triggers are configured in app settings.
- How can I make sure the app actually works?
With CAPI Gateway integration you should see events you’ve configured in your Events Manager. Please note the user interface may take up to 30 min to reflect most recent events sent.
With Signals Gateway integration you should see events you’ve configured in your Signals Gateway Data Source. Please note the user interface may take up to 30 min to reflect most recent events sent.
With server GTM integration the assumed approach for debugging is webhooks.
- Do you provide templates for server GTM integration?
Yes, you can find a pre-built server container template in our GitHub
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