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How to increase event match quality for Meta Conversions API Getaway?

Updated Mar 18, 2026

To increase the Event Match Quality score for Meta Conversions API Getaway, you should enable Automatic Advanced Matching while connecting the pixel to the CAPIG hub. To define which user parameters you want to share with Meta, click Show customer information parameters and enable those you want to share. 

Boost Event Match Quality in Meta CAPI Gateway

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