Overview of Signals Gateway

Meta’s Signals Gateway consolidates data from various first-party sources (such as Pixels, SDKs, offline uploads, or CRM integrations) into a single control panel. Rather than juggling multiple tools or connections, Signals Gateway automatically routes the data collected on your cloud server to any desired destination (e.g., Meta or other supported platforms.)

Signals Gateway also offers compatibility with tools like Google BigQuery for advanced analysis. As a result, businesses can maintain tighter oversight of their customer data and streamline the flow of conversions and user events.

Benefits of Signals Gateway

• Centralized data control - distribute all customer data from one interface. This reduces fragmentation and makes it simpler to maintain consistent, high-quality data across platforms.
• User-friendly setup - no specialized development skills are needed to configure or customize data flows. Intuitive interface allows marketers to easily іet up and customize configurations, events, destinations, or integrations.
• Reliance on first-party data - by focusing on data you collect directly (Pixel, CRM data, etc.), you have stronger control over privacy and compliance while capturing more accurate insights into user behavior.
• Seamless scalability - as your data volume grows or new marketing channels emerge, Signals Gateway scales to accommodate additional events and integration needs without overhauling your entire setup.

Technical Requirements

Signals Gateway works based on data that existing web events send. To use Signals Gateway, please ensure that Meta web tracking is already configured on your site, whether it's implemented through a GTM container, embedded directly in the website code, or integrated via a plugin.

Subscription plans

• Personal:
  • Free for up to 10,000 events.
• Pro:
  • $20/month or $200/year.
  • Up to 1,000,000 events.
  • Also available is an extended Pro+ plan:
    • $50/month or $500/year.
    • Up to 4,000,000 events.
• Business:
  • $100/month or $1000/year.
  • Up to 10,000,000 events.
  • Also available is an extended Business+ plan:
    • $150/month or $1500/year.
    • Up to 20,000,000 events.
• Enterprise:
  • $200/month or $2000/year.
  • Up to 40,000,000 events.
  • Also available is an extended Enterprise+ plan:
    • $300/month or $3000/year.
    • Up to 100,000,000 events.