Overview of Snapchat Conversions API Gateway

Snapchat Conversions API Gateway is a streamlined, cost-effective service for integrating the Snap Conversions API. Instead of manually configuring server-side tagging and dealing with complex technical steps, you can quickly link your Snap Pixels to the gateway.

Benefits of Snapchat Conversions API Gateway

• Fast, easy setup - you can quickly implement Snapchat Conversions API Gateway without the help of developers or dealing with complex sGTM configurations. Simply link your Pixel to the gateway and configure your web tracking to start collecting server-based event data.
• Improved conversion tracking - since events are sent from the server, they’re unlikely to be blocked by browser settings or user-installed ad blockers. This lets you capture and transmit key conversion events directly to Snapchat, boosting reporting accuracy and campaign effectiveness.
• Multi-Pixel support - you can connect multiple Snap Pixels to a single gateway hub. Even pixels from different Snapchat Business Accounts can be added, as long as you have the necessary admin access.

Technical Requirements

Snapchat Conversions API Gateway works only based on data that existing web requests send. To use Snapchat Conversions API Gateway, please ensure that Snapchat web tracking is already configured on your site, whether it's implemented through a GTM container, embedded directly in the website code, or integrated via a plugin.

Server zones

We offer several zones for Snap CAPIG on Stape Global:

• North America (US)
• Europe (Germany)

We also offer one zone for Snap CAPIG on Stape Europe:

• Europe (Germany)

Subscription plans

• Free trial:
  • You can try Snapchat Conversions API Gateway for free for 7 days without providing any billing details.
• Pay as you go:
  • $10/month or $100/year per Pixel.
  • Up to 10 million events per month per Pixel.
  • Data routing.
  • Support response time: 2 business days.
• Ultimate:
  • $100/month or $1000/year for 100 Pixels.
  • Up to 200 million events per month.
  • Data routing.
  • Support response time: 1 business day.