Step 1. Сreate a server container in Google Tag Manager

Updated Jun 26, 2026

➡️ Note

Before setting up your server-side Google Tag Manager container, it’s important to have web GTM container configured, because:

The web container collects events, parameters and user interactions on your website.
And sends this data to your server-side container.

1. Select your GTM account → Click Admin → Click + next to the Container name.

2. Add Container Name → Under Target platform, choose Server. Click Create.

3. Choose Manually provision tagging server. Copy your container config. We will need it in the following steps.

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