Step 1. How to create a web container in Google Tag Manager
Updated Mar 28, 2025
1. To configure a web container in GTM, you first need a Google Tag Manager account. If you don’t have one:
1) Go to https://tagmanager.google.com/
2) Click Accounts
3) Click Create account (if you already have a GTM account, simply click Create container under the Container column and move to step 2.)
4) Give your account a name.
2. Under Container setup, give your web container a name → under Target platform, click the Web option → click Create.
3. You’ll be given the information to install Google Tag Manager on your website.
Follow the instructions to install GTM on your website (or have your developers install it). Or you can utilize Stape’s GTM Server Side plugin to streamline this process. Here’s how to do the latter, using the WordPress plugin as an example:
1) Install the plugin from the WordPress Add Plugins page.
2) Next, open the plugin’s settings.
3) Paste your Web Google Tag Manager ID (you can find it in the web container’s settings.)
4) Click Save changes.
