Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
Maryna Semidubarska
May 27, 2025
Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
Maryna Semidubarska
May 15, 2025
Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2025.
Liudmyla Kharchenko
Apr 25, 2025
Discover top strategies and tools in this 2025 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.
Oksana Pochapska
Apr 24, 2025
Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.
Oksana Pochapska
Mar 14, 2025
Bypass GA4 ad blocks & ITP with Stape's Custom Loader. Encrypt requests for accurate tracking. Use Stape Analytics to measure data recovery.
Ivanna Holubovska
Jan 8, 2025
GA4 event tracking helps monitor user interactions, analyze data, and optimize marketing strategies. Set up accurate data collection with ease!
Liudmyla Kharchenko
Sep 9, 2024
Learn about Enhanced Conversions in Google Analytics 4 and Google Ads: what they are, tracking setup guide, usage tips, key benefits, and common questions answered.
Ivanna Holubovska
Jul 4, 2024
Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.
Alex Held
Jun 7, 2024
Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
Ivanna Holubovska
May 28, 2024
Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to protect sensitive data and optimize campaigns.
Alex Held
Apr 15, 2024
This article will discuss how to set cookieless Google Analytics 4 tracking using the server Google Tag Manager.
Ira Holubovska
Nov 6, 2023
In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
Ivanna Holubovska
Apr 18, 2023
Safari's ITP update reduces cookie lifespan. Discover how Stape's Cookie Keeper and Own CDN solutions enable first-party cookies and maintain tracking accuracy.
Ira Holubovska
Feb 6, 2023
If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
Ira Holubovska
Dec 15, 2022
Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
Ira Holubovska
Dec 1, 2022
Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.
Ira Holubovska
Sep 21, 2022
Make Google Analytics GDPR compliant! Learn about EU data transfer concerns and how Stape Europe's EU proxy server for sGTM helps you comply with regulations..
Ira Holubovska
Sep 6, 2022
In this guide, I will talk about how the Twitter conversion API works and how to set up the Twitter CAPI tag in server GTM.
Ira Holubovska
Aug 20, 2022
Learn how to set up Pinterest Conversions API using Stape tag for the server Google Tag Manager container.
Ira Holubovska
Jul 22, 2022
Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
Ira Holubovska
Jul 2, 2022
