Website Tracking Checker

What is Website Tracking Checker?

The Website Tracking Checker by Stape is a free tool built to help you spot what’s wrong with your tracking setup and learn how to fix it. In just two minutes, you’ll get a full breakdown of what’s working, what’s missing, and what you can do to optimize it across both web and server-side tagging.

You don’t need to be technical to use it - simply enter an URL, and we’ll do the rest. The checker scans your site for analytics and advertising scripts, cookie behavior, and SEO-impacting scripts. Based on what it finds, you’ll get a tracking score, categorized feedback, and clear, step-by-step recommendations on how to improve your setup. Whether you're troubleshooting GA4 setups or trying to get better data quality for Meta CAPI - this tool has your back.

Where to find the checker?

To access this free tool, just click on the according link on Stape’s website menu.

How the checker works:

There are a few simple steps you need to follow to check if your tracking setup is healthy:

1. Enter your website’s URL.
2. Wait for up to 2 minutes to get the results.
3. Get an overview of the detected trackers and the score assigned to each tracker implementation.
4. Receive personal recommendations on improving your tracking - and follow them!

What the checker reviews:

• Analytics - checks if platforms like GA4 are implemented using the best practices for the setup.
• Advertising - reviews how server-side tracking can improve quality for better ad attribution and ROAS.
• Cookies - audits cookie lifetimes, consent mode configurations, and technical compliance.
• SEO - detects tracking scripts that slow your site and flags those that can be moved server-side.

What you gain after using the checker:

After the scan, you’ll receive a clear set of personalized recommendations tailored to your current tracking setup. Each recommendation includes a brief explanation and practical steps to implement.

Once you’ve followed the suggested improvements, rerun the scan and track your progress. It’s that simple. Bonus? Cleaner tracking setups can lead to:

• 40% more conversions tracked
• 35% increase in data accuracy
• 20% faster website speed