Website Tracking Checker

What is Tracking Checker?

The Website Tracking Checker by Stape is a free tool built to help you spot what’s wrong with your tracking setup and learn how to fix it. In just two minutes, you’ll get a full breakdown of what’s working, what’s missing, and what you can do to optimize it across both web and server-side tagging.

You don’t need technical knowledge to use it - simply enter an URL, and we’ll do the rest. The checker scans your site for analytics and advertising scripts, cookie behavior, and SEO-impacting scripts. Based on what it finds, you’ll get a tracking score, categorized feedback, and clear, step-by-step recommendations on how to improve your setup. Whether you're troubleshooting GA4 setups or trying to get better data quality for Meta CAPI - this tool has your back.

Where to find the checker?

To access this free tool, click Community in Stape’s website menu → select Tracking Checker.

How the checker works:

There are a few simple steps you need to follow to check if your tracking setup is healthy:

1. Enter your website’s URL.
2. Wait for up to 2 minutes to get the results.
3. Get an overview of the detected trackers and the score assigned to each tracker implementation.
4. Receive personal recommendations on improving your tracking - and follow them!

What the checker reviews:

• Analytics - checks if platforms like GA4 are implemented using the best practices for the setup.
• Advertising - reviews how server-side tracking can improve quality for better ad attribution and ROAS.
• Cookies - audits cookie lifetimes, consent mode configurations, and technical compliance.
• SEO - detects tracking scripts that slow your site and flags those that can be moved server-side.

Tracking Checker Elements

Overall score

A quick overview of your tracking setup. It gives you a general rating of the health of your tracking configurations, including analytics, ads, cookie lifetime, and page speed. The higher the rating, the better. Also, do not confuse the ratings for specific indicators (e.g., "Cookie lifetime 80" means "80 out of 100", not "80 days").

Trackers detected

This section shows all trackers that we found on your site. It shows:

• Platform - which analytics platform the tracker sends data to.
• Category - what kind of data the tracker sends.
• Data is sent to - the country or region the tracker sends data to.
• Tracking method - either client-side, server-side, or combined.
• Status - if the detected tracker could use some improvements, you can click on Improve to see our recommendations.

Main tracking cookies detected

The list of tracking cookies that are active on your website. It shows:

• Cookie name.
• Provider - the service that provided the cookie.
• Category - what kind of data the cookie sends.
• Data is sent to - the country or region the cookie sends data to.
• Lifetime - how long the cookie will exist before it expires.

Main tracking JavaScript detected

This section lists the main JavaScript files detected on your website that are used for tracking purposes. Each script comes with:

• Script name.
• Provider - the service that provided the script.
• Category - what kind of data the script sends.
• Transfer Size - how large the file is. 
• Blocking time - how long this script delays other browser tasks.

Recommended actions

After the scan, you’ll receive a clear set of personalized recommendations tailored to your current tracking setup. Each recommendation includes a brief explanation and practical steps to implement.

You can click on each recommendation to get more information. It includes an explanation of the issue and the benefits you'll get by fixing it, a link to an article and/or video explaining how to fix it, and some useful links.

Once you’ve followed the suggested improvements, rerun the scan and track your progress. It’s that simple. Bonus? Cleaner tracking setups can lead to:

• 40% more conversions tracked
• 35% increase in data accuracy
• 20% faster website speed