Magento plugin DataLayer
Updated Mar 28, 2025
Here, you will find the list of dataLayer events and their payload that the Magento Plugin generates.
Note: The dataLayer events are part of the Magento Plugin configuration. For a detailed guide, see the article on how to set up a Magento Plugin for server GTM.
View item
event: "view_item_stape",
user_data: {
first_name: "Stape",
last_name: "Stape",
email: "test@stape.io",
phone: "+1234567890",
country: "UA",
region: "American Samoa",
city: "Kyiv",
street: "69 street 69 house",
zip: "696969"
},
ecommerce: {
currency: "DKK",
items: [
{
item_name: "Stofnet u. motiv til farvelægning fra Goki - Large",
item_id: "52580",
item_sku: "PA056",
item_category: "Krea",
price: 25
}
]
}View collection
event: "view_collection_stape",
user_data: {
first_name: "Stape",
last_name: "Stape",
email: "test@stape.io",
phone: "+1234567890",
country: "UA",
region: "American Samoa",
city: "Kyiv",
street: "69 street 69 house",
zip: "696969"
},
ecommerce: {
currency: "DKK",
item_list_name: "Veste",
items: [
{
item_name: "Termovest fra Liewood - Vendbar - Diana Oat",
item_id: "96506",
item_sku: "LW14249-3070",
item_price: 329,
index: 0
},
{
item_name: "Vest i uld fra Joha - Dark Copper",
item_id: "92326",
item_sku: "16375-920-15961",
item_price: 149,
index: 1
}
]
}Add to cart
event: "add_to_cart_stape",
user_data: {
first_name: "Stape",
last_name: "Stape",
email: "test@stape.io",
phone: "+1234567890",
country: "UA",
region: "American Samoa",
city: "Kyiv",
street: "69 street 69 house",
zip: "696969"
},
ecommerce: {
currency: "DKK",
items: [
{
item_name: "Vest i uld fra Joha - Dark Copper",
item_id: "92326",
item_sku: "16375-920-15961-100",
item_category: "Veste",
price: 149,
quantity: 1,
variation_id: "92328"
}
]
}View cart
event: "view_cart_stape",
cart_quantity: 1,
cart_total: 177,
user_data: {
first_name: "Stape",
last_name: "Stape",
email: "test@stape.io",
phone: "+1234567890",
country: "UA",
region: "American Samoa",
city: "Kyiv",
street: "69 street 69 house",
zip: "696969"
},
ecommerce: {
currency: "DKK",
items: [
{
item_name: "Vest i uld fra Joha - Dark Copper",
item_id: "92326",
item_sku: "16375-920-15961-100",
item_category: "Veste",
price: 119.2,
quantity: 1,
variation_id: "92328"
}
]
}Begin checkout
event: "begin_checkout_stape",
cart_quantity: 1,
cart_total: 25,
ecommerce: {
currency: "DKK",
items: [
{
item_name: "Stofnet u. motiv til farvelægning fra Goki - Large",
item_id: "52580",
item_sku: "PA056",
item_category: "Krea",
price: 25,
quantity: 1,
variation_id: null
}
]
},
user_data: {
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
customer_id: "398022"
}Payment info
event: "payment_info_stape",
ecomm_pagetype: "basket",
user_data: {
first_name: "Stape",
last_name: "Stape",
email: "test@stape.io",
phone: "+1234567890",
country: "UA",
region: "American Samoa",
city: "Kyiv",
street: "69 street 69 house",
zip: "696969"
},
ecommerce: {
currency: "USD",
cart_total: 39,
cart_quantity: 1,
items: [
{
item_name: "Breathe-Easy Tank",
item_id: "3806",
item_sku: "WT09-S-White",
item_category: "Bras & Tanks",
price: "34.00",
quantity: 1,
variation_id: "3795"
}
]
}Purchase
event: "purchase_stape",
ecomm_pagetype: "purchase",
user_data: {
first_name: "Stape",
last_name: "Stape",
email: "test@stape.io",
phone: "+1234567890",
customer_id: null,
country: "UA",
region: "AZ",
street: "69 street 69 house",
city: "Kyiv",
zip: "696969",
new_customer: true,
customer_lifetime_spent: 0
},
ecommerce: {
currency: "USD",
transaction_id: "000000032",
quote_id: "39",
affiliation: "Default Store View",
value: 39,
tax: 0,
shipping: 5,
coupon: null,
sub_total: 34,
discount_amount: 0,
items: [
{
item_id: "3806",
item_name: "Breathe-Easy Tank",
item_category" "Bras & Tanks",
price: 34,
quantity: 1,
item_sku: "WT09-M-Yellow",
variation_id: "3799"
}
]
}🍽️ Table of content:
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