Stape/Documentation

Overview of Stape Conversion Tracking extension for Magento 2

Updated Oct 27, 2025

Stape's Conversion Tracking extension for Magento 2 simplifies the process and opens up the world of server-side tagging for Magento stores.

Stape Conversion Tracking extension for Magento 2
Stape Conversion Tracking extension for Magento 2

Another advantage of using this extension is the extended cookie lifetime when utilizing a custom domain for the server Google Tag Manager container, which enhances tracking accuracy. Furthermore, the Stape power-up Cookie Keeper feature restores marketing cookies in Safari 16.4+.

With the Magento extension it is possible to remove 3rd-party pixels from the browser to cloud servers and therefore increase your site page speed.

Features of Stape Conversion Tracking extension for Magento 2

  1. Free of charge.
  2. Integration of the Google Tag Manager script on every page of your website.
  3. Compatibility with other extensions that insert GTM script on your website.
  4. Load a GTM container from your subdomain.
  5. Inclusion of the Custom Loader to render Google Tag Manager and Google Analytics tracking invisible to ad blockers and various tracking prevention mechanisms. Extend cookie lifetime!

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