Overview of WordPress plugin

Server-side tagging is a strong tracking solution that you can now deploy on your WordPress website thanks to the Stape Conversion Tracking plugin. This plugin allows to quickly and easily add Google Tag Manager tags to your WordPress site without any coding knowledge or technical expertise. 

Features of Stape Conversion Tracking plugin for WordPress:

Here are some brief possibilities of our Stape Conversion Tracking plugin for WordPress:

1. Stape Conversion Tracking plugin can either insert GTM script on all website pages or work with other WP plugins that insert GTM script on the website.

2. Sends eCommerce data and user data to the data layer.

3. Sends Purchase and Refund webhooks to the server GTM container.

4. Creates and fills the Customer Match list in Google Ads automatically.

Benefits of Stape Conversion Tracking plugin for WordPress:

• Increases the lifetime of cookies when using a custom domain for the server Google Tag Manager container.
• When the custom loader is activated, the tracking accuracy improves.
• Simplifies the process of installing GTM script and providing eCommerce and user data.
• Gives you an option to set up the GTM loader through a same-origin proxy, helping the loader work reliably in Safari and pass ad blockers.