Overview of GTM server-side plugin for WordPress

Server-side tagging is a strong tracking solution that you can now deploy on your WordPress website thanks to the GTM server-side plugin. This plugin allows to quickly and easily add Google Tag Manager tags to your WordPress site without any coding knowledge or technical expertise. 

Features of server-side tracking for WordPress:

Here are some brief possibilities of our Wordpress plugin:

1. WP plugin can either insert GTM script on all website pages or work with other WP plugins that insert GTM script on the website.

2. Sends e-commerce data and user data to the data layer.

3. Sends Purchase and Refund webhook to the server GTM container.

Benefits of server-side tracking for WordPress:

• Increases the lifetime of cookies when using a custom domain for the server Google Tag Manager container.
• When the custom loader is activated, the tracking accuracy improves.
• Simplifies the process of installing GTM script and providing e-commerce and user data.