Overview of GTM server-side plugin for WordPress

Server-side tagging is a strong tracking solution that you can now deploy on your WordPress website thanks to the GTM server-side plugin. This plugin allows to quickly and easily add Google Tag Manager tags to your WordPress site without any coding knowledge or technical expertise. 

Features of server-side tracking for WordPress:

Here are some brief possibilities of our Wordpress plugin:

1. WP plugin can either insert GTM script on all website pages or work with other WP plugins that insert GTM script on the website.

2. Sends eCommerce data and user data to the data layer.

3. Sends Purchase and Refund webhooks to the server GTM container.

Benefits of server-side tracking for WordPress:

• Increases the lifetime of cookies when using a custom domain for the server Google Tag Manager container.
• When the custom loader is activated, the tracking accuracy improves.
• Simplifies the process of installing GTM script and providing eCommerce and user data.