Stape Conversion Tracking plugin for WordPress dataLayer
Updated Oct 15, 2025
Below is the list of dataLayer events and their payload that the Stape Conversion Tracking plugin for WordPress generates. The dataLayer events are part of Stape Conversion Tracking configuration - see the detailed guide on how to set up the plugin in our article.
Select item
event: "select_item_stape",
ecomm_pagetype: "category",
ecommerce: {
currency: "USD",
value: "25.00",
items: [
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
index: 2,
quantity: 1
}
],
item_list_name: "Shirts"
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}
});
View item list
event: "view_item_list_stape",
ecomm_pagetype: "category",
ecommerce: {
currency: "USD",
items: [
{
item_name: "Blouse",
item_brand: "Stape",
item_id: "21",
item_sku: "woo-fasion-blouse",
price: "0.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 1
},
{
item_name: "Shirt",
item_brand: "Stape",
item_id: "23",
item_sku: "woo-fasion-shirt",
price: "18.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 2
},
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 3
},
{
item_name: "Shirt - Green",
item_brand: "Stape",
item_id: "33",
item_sku: "woo-fasion-shirt-green",
price: "20.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 4
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}
Add to cart
event: "add_to_cart_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: "18.00",
items: [
{
item_name: "Shoes",
item_brand: "Stape",
item_id: "27",
item_sku: "woo-fasion-shoes",
price: "18.00",
item_category: "Clothing",
item_category2: "Accessories",
index: 1,
quantity: 1
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}
Remove from cart
event: "remove_from_cart_stape",
ecommerce: {
currency: "USD",
items: [
{
item_id: 23,
quantity: 1,
index: 1,
item_category2: "Shirts",
item_category: "Clothing",
price: "18.00",
item_sku: "woo-fasion-shirt",
item_brand: "Stape",
item_name: "Shirt"
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}
Begin checkout
event: "begin_checkout_stape",
ecomm_pagetype: "basket",
ecommerce: {
currency: "USD",
value: "25.00",
items: [
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
quantity: 1,
index: 1
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}
Purchase
event: "purchase_stape",
ecomm_pagetype: "purchase",
ecommerce: {
transaction_id: "208",
affiliation: "",
value: "25.00",
tax: "0.00",
shipping: "0.00",
currency: "USD",
coupon: "",
discount_amount: "0.00",
items: [
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
quantity: 1,
index: 1
}
]
},
user_data: {
customer_id: "1",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
new_customer: "false"
}
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