Stape/Documentation

Wordpress plugin dataLayer

Updated Mar 28, 2025

Below is the list of dataLayer events and their payload that the WordPress Plugin generates. The dataLayer events are part of WordPress Plugin configuration - see the detailed guide on how to set up the plugin in our article.

View item

event: "view_item_stape", ecomm_pagetype: "product", ecommerce: { currency: "USD", value: "25.00", items: [ { item_name: "Shirt - Cream", item_brand: "Stape", item_id: "29", item_sku: "woo-fasion-shirt-cream", price: "25.00", item_category: "Clothing", item_category2: "Shirts" } ] }, user_data: { customer_id: "1", email: "test@stape.io", first_name: "Stape", last_name: "Stape", billing_first_name: "Stape", billing_last_name: "Stape", billing_company: "Stape", billing_address: "69 street 69 house", billing_postcode: "696969", billing_country: "UA", billing_state: "UA30", billing_city: "Kyiv", billing_email: "test@stape.io", billing_phone: "+1234567890" }

View item list

event: "view_item_list_stape", ecomm_pagetype: "category", ecommerce: { currency: "USD", items: [ { item_name: "Blouse", item_brand: "Stape", item_id: "21", item_sku: "woo-fasion-blouse", price: "0.00", item_category: "Clothing", item_category2: "Shirts", item_list_id: 19, item_list_name: "Shirts", quantity: 1, index: 1 }, { item_name: "Shirt", item_brand: "Stape", item_id: "23", item_sku: "woo-fasion-shirt", price: "18.00", item_category: "Clothing", item_category2: "Shirts", item_list_id: 19, item_list_name: "Shirts", quantity: 1, index: 2 }, { item_name: "Shirt - Cream", item_brand: "Stape", item_id: "29", item_sku: "woo-fasion-shirt-cream", price: "25.00", item_category: "Clothing", item_category2: "Shirts", item_list_id: 19, item_list_name: "Shirts", quantity: 1, index: 3 }, { item_name: "Shirt - Green", item_brand: "Stape", item_id: "33", item_sku: "woo-fasion-shirt-green", price: "20.00", item_category: "Clothing", item_category2: "Shirts", item_list_id: 19, item_list_name: "Shirts", quantity: 1, index: 4 } ] }, user_data: { customer_id: "1", email: "test@stape.io",     first_name: "Stape",     last_name: "Stape",     billing_first_name: "Stape",     billing_last_name: "Stape",     billing_company: "Stape",     billing_address: "69 street 69 house",     billing_postcode: "696969",     billing_country: "UA",     billing_state: "UA30",     billing_city: "Kyiv",     billing_email: "test@stape.io",     billing_phone: "+1234567890" }

Add to cart

event: "add_to_cart_stape", ecomm_pagetype: "product", ecommerce: { currency: "USD", value: "18.00", items: [ { item_name: "Shoes", item_brand: "Stape", item_id: "27", item_sku: "woo-fasion-shoes", price: "18.00", item_category: "Clothing", item_category2: "Accessories", index: 1, quantity: 1 } ] }, user_data: { customer_id: "1", email: "test@stape.io", first_name: "Stape", last_name: "Stape", billing_first_name: "Stape", billing_last_name: "Stape", billing_company: "Stape", billing_address: "69 street 69 house", billing_postcode: "696969", billing_country: "UA", billing_state: "UA30", billing_city: "Kyiv", billing_email: "test@stape.io", billing_phone: "+1234567890" }

Remove from cart

event: "remove_from_cart_stape", ecommerce: {  currency: "USD",  items: [    {      item_id: 23,      quantity: 1,      index: 1,      item_category2: "Shirts",      item_category: "Clothing",      price: "18.00",      item_sku: "woo-fasion-shirt",      item_brand: "Stape",      item_name: "Shirt"    }  ] }, user_data: {  customer_id: "1", email: "test@stape.io", first_name: "Stape", last_name: "Stape", billing_first_name: "Stape", billing_last_name: "Stape", billing_company: "Stape", billing_address: "69 street 69 house", billing_postcode: "696969", billing_country: "UA", billing_state: "UA30", billing_city: "Kyiv", billing_email: "test@stape.io", billing_phone: "+1234567890" }

Begin checkout

event: "begin_checkout_stape", ecomm_pagetype: "basket", ecommerce: { currency: "USD", value: "25.00", items: [ { item_name: "Shirt - Cream", item_brand: "Stape", item_id: "29", item_sku: "woo-fasion-shirt-cream", price: "25.00", item_category: "Clothing", item_category2: "Shirts", quantity: 1, index: 1 } ] }, user_data: { customer_id: "1", email: "test@stape.io", first_name: "Stape", last_name: "Stape", billing_first_name: "Stape", billing_last_name: "Stape", billing_company: "Stape", billing_address: "69 street 69 house", billing_postcode: "696969", billing_country: "UA", billing_state: "UA30", billing_city: "Kyiv", billing_email: "test@stape.io", billing_phone: "+1234567890" }

Purchase

event: "purchase_stape", ecomm_pagetype: "purchase", ecommerce: { transaction_id: "208", affiliation: "", value: "25.00", tax: "0.00", shipping: "0.00", currency: "USD", coupon: "", discount_amount: "0.00", items: [ { item_name: "Shirt - Cream", item_brand: "Stape", item_id: "29", item_sku: "woo-fasion-shirt-cream", price: "25.00", item_category: "Clothing", item_category2: "Shirts", quantity: 1, index: 1 } ] }, user_data: { customer_id: "1", billing_first_name: "Stape", billing_last_name: "Stape", billing_address: "69 street 69 house", billing_postcode: "696969", billing_country: "UA", billing_state: "UA30", billing_city: "Kyiv", billing_email: "test@stape.io", billing_phone: "+1234567890", email: "test@stape.io", first_name: "Stape", last_name: "Stape", new_customer: "false" }

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