Question 1

Stape Conversion Tracking plugin for WordPress dataLayer

Accepted Answer

Below is the list of dataLayer events and their payload that the Stape Conversion Tracking plugin for WordPress generates. The dataLayer events are part of Stape Conversion Tracking configuration - see the detailed guide on how to set up the plugin in our article.

Question 2

View item

Accepted Answer

event: "view_item_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: "25.00",
items: [
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts"
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}

Question 3

Select item

Accepted Answer

event: "select_item_stape",
  ecomm_pagetype: "category",
  ecommerce: {
    currency: "USD",
    value: "25.00",           
    items: [
      {
        imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-06.jpg",
        item_name: "Shirt - Cream",
        item_brand: "Stape",
        item_id: "29",
        item_sku: "woo-fasion-shirt-cream",
        price: "25.00",
        item_category: "Clothing",
        item_category2: "Shirts",
        index: 2,              
        quantity: 1
      }
    ],
    item_list_name: "Shirts"   
  },
  user_data: {
    customer_id: "1",
    email: "test@stape.io",
    first_name: "Stape",
    last_name: "Stape",
    billing_first_name: "Stape",
    billing_last_name: "Stape",
    billing_company: "Stape",
    billing_address: "69 street 69 house",
    billing_postcode: "696969",
    billing_country: "UA",
    billing_state: "UA30",
    billing_city: "Kyiv",
    billing_email: "test@stape.io",
    billing_phone: "+1234567890"
  }
});

Question 4

View item list

Accepted Answer

event: "view_item_list_stape",
ecomm_pagetype: "category",
ecommerce: {
currency: "USD",
items: [
{
imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-02.jpg",
item_name: "Blouse",
item_brand: "Stape",
item_id: "21",
item_sku: "woo-fasion-blouse",
price: "0.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 1
},
{
imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-03.jpg",
item_name: "Shirt",
item_brand: "Stape",
item_id: "23",
item_sku: "woo-fasion-shirt",
price: "18.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 2
},
{
imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-01.jpg",
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 3
},
{
imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-01.jpg",
item_name: "Shirt - Green",
item_brand: "Stape",
item_id: "33",
item_sku: "woo-fasion-shirt-green",
price: "20.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 4
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
    first_name: "Stape",
    last_name: "Stape",
    billing_first_name: "Stape",
    billing_last_name: "Stape",
    billing_company: "Stape",
    billing_address: "69 street 69 house",
    billing_postcode: "696969",
    billing_country: "UA",
    billing_state: "UA30",
    billing_city: "Kyiv",
    billing_email: "test@stape.io",
    billing_phone: "+1234567890"
}

Question 5

Add to cart

Accepted Answer

event: "add_to_cart_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: "18.00",
items: [
{
imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-01.jpg",
item_name: "Shoes",
item_brand: "Stape",
item_id: "27",
item_sku: "woo-fasion-shoes",
price: "18.00",
item_category: "Clothing",
item_category2: "Accessories",
index: 1,
quantity: 1
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}

Question 6

Remove from cart

Accepted Answer

event: "remove_from_cart_stape",
 ecommerce: {
   currency: "USD",
   items: [
   {
       imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-08.jpg,
       item_id: 23,
       quantity: 1,
       index: 1,
       item_category2: "Shirts",
       item_category: "Clothing",
       price: "18.00",
       item_sku: "woo-fasion-shirt",
       item_brand: "Stape",
       item_name: "Shirt"
   }
 ]
},
 user_data: {
   customer_id: "1",
   email: "test@stape.io",
   first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}

Question 7

Begin checkout

Accepted Answer

event: "begin_checkout_stape",
ecomm_pagetype: "basket",
ecommerce: {
currency: "USD",
value: "25.00",
items: [
{
imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-08.jpg,
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
quantity: 1,
index: 1
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}

Question 8

Purchase

Accepted Answer

event: "purchase_stape",
ecomm_pagetype: "purchase",
ecommerce: {
transaction_id: "208",
affiliation: "",
value: "25.00",
tax: "0.00",
shipping: "0.00",
currency: "USD",
coupon: "",
discount_amount: "0.00",
items: [
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
quantity: 1,
index: 1
}
]
},
user_data: {
customer_id: "1",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
new_customer: "false"
}