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Stape Conversion Tracking plugin for WordPress dataLayer

Updated Jan 26, 2026

Below is the list of dataLayer events and their payload that the Stape Conversion Tracking plugin for WordPress generates. The dataLayer events are part of Stape Conversion Tracking configuration - see the detailed guide on how to set up the plugin in our article.

Sign up

dataLayer.push({ event: "sign_up_stape", user_data: { customer_id: "12345", email: "user@example.com", first_name: "John", last_name: "Doe", billing_first_name: "John", billing_last_name: "Doe", billing_company: "Example LLC", billing_address: "123 Main St Apt 4B", billing_postcode: "10001", billing_country: "US", billing_state: "NY", billing_city: "New York", billing_email: "billing@example.com", billing_phone: "+1 555 0100" } });

Login

dataLayer.push({ event: "login_stape", user_data: { customer_id: "12345", email: "user@example.com", first_name: "John", last_name: "Doe", billing_first_name: "John", billing_last_name: "Doe", billing_company: "Example LLC", billing_address: "123 Main St Apt 4B", billing_postcode: "10001", billing_country: "US", billing_state: "NY", billing_city: "New York", billing_email: "billing@example.com", billing_phone: "+1 555 0100" } });

View item

event: "view_item_stape", ecomm_pagetype: "product", ecommerce: { currency: "USD", value: "13.25", items: [ { item_name: "Ayurvedic Immunity Tea", item_brand: "", item_id: "193", item_sku: "", price: "13.25", item_category: "Immunity Tea", index: 1, imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-05.jpg", quantity: 1 } ] }, user_data: { customer_id: "12345", email: "user@example.com", first_name: "John", last_name: "Doe", billing_first_name: "John", billing_last_name: "Doe", billing_company: "Example LLC", billing_address: "123 Main St Apt 4B", billing_postcode: "10001", billing_country: "US", billing_state: "NY", billing_city: "New York", billing_email: "billing@example.com", billing_phone: "+1 555 0100" }

Select item

event: "select_item_stape", ecomm_pagetype: "category", ecommerce: { currency: "USD", value: "13.25", items: [ { item_name: "Ayurvedic Immunity Tea", item_brand: "", item_id: "193", item_sku: "", price: "13.25", item_category: "Immunity Tea", index: 1, imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-05.jpg", quantity: 1 } ] }, user_data: { customer_id: "12345", email: "user@example.com", first_name: "John", last_name: "Doe", billing_first_name: "John", billing_last_name: "Doe", billing_company: "Example LLC", billing_address: "123 Main St Apt 4B", billing_postcode: "10001", billing_country: "US", billing_state: "NY", billing_city: "New York", billing_email: "billing@example.com", billing_phone: "+1 555 0100" } });

View item list

event: "view_item_list_stape", ecomm_pagetype: "category", ecommerce: { currency: "USD", items: [ { item_name: "Ayurvedic Heart Tea", item_brand: "", item_id: "186", item_sku: "", price: "12.00", imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product", item_category: "Heart Tea", quantity: 1, index: 1 }, { item_name: "Ayurvedic Detox Tea", item_brand: "", item_id: "48", item_sku: "", price: "12.50", imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-", item_category: "Detox Tea", quantity: 1, index: 2 }, { item_name: "Ayurvedic Heart Tea", item_brand: "", item_id: "187", item_sku: "", price: "13.50", imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product", item_category: "Heart Tea", quantity: 1, index: 3 } ] }, user_data: { customer_id: "12345", email: "user@example.com", first_name: "John", last_name: "Doe", billing_first_name: "John", billing_last_name: "Doe", billing_company: "Example LLC", billing_address: "123 Main St Apt 4B", billing_postcode: "10001", billing_country: "US", billing_state: "NY", billing_city: "New York", billing_email: "billing@example.com", billing_phone: "+1 555 0100" } });

Add to cart

dataLayer.push({ event: "add_to_cart_stape", ecomm_pagetype: "product", ecommerce: { currency: "USD", value: "13.25", items: [ { item_name: "Ayurvedic Immunity Tea", item_brand: "", item_id: "193", item_sku: "", price: "13.25", item_category: "Immunity Tea", index: 1, imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-05.jpg", quantity: 1 } ] }, user_data: { customer_id: "12345", email: "user@example.com", first_name: "John", last_name: "Doe", billing_first_name: "John", billing_last_name: "Doe", billing_company: "Example LLC", billing_address: "123 Main St Apt 4B", billing_postcode: "10001", billing_country: "US", billing_state: "NY", billing_city: "New York", billing_email: "billing@example.com", billing_phone: "+1 555 0100" } }); cart_state: { cart_id: "d9247b5c-dbf9-40b4-956f-d8203136cb1b", cart_quantity: 2, cart_value: "27.00", currency: "USD", lines: [ { item_variant: "", item_id: "187", item_sku: "", item_name: "Ayurvedic Heart Tea", quantity: 1, line_total_price: "13.50", price: "13.50" }, { item_variant: "", item_id: "194", item_sku: "", item_name: "Ayurvedic Immunity Tea", quantity: 1, line_total_price: "13.50", price: "13.50" } ] },

View cart

dataLayer.push({ event: "view_cart_stape", ecomm_pagetype: "basket", cart_quantity: 3, cart_total: "38.00", ecommerce: { currency: "USD", items: [ { item_name: "Ayurvedic Heart Tea", item_brand: "", item_id: "186", item_sku: "", price: "12.00", imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product", item_category: "Heart Tea", quantity: 1, index: 1 }, { item_name: "Ayurvedic Detox Tea", item_brand: "", item_id: "48", item_sku: "", price: "12.50", imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-", item_category: "Detox Tea", quantity: 1, index: 2 }, { item_name: "Ayurvedic Heart Tea", item_brand: "", item_id: "187", item_sku: "", price: "13.50", imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product", item_category: "Heart Tea", quantity: 1, index: 3 } ] }, cart_state: { cart_id: "d9247b5c-dbf9-40b4-956f-d8203136cb1b", cart_quantity: 3, cart_value: "38.00", currency: "USD", lines: [ { item_id: "186", item_sku: "", item_name: "Ayurvedic Heart Tea", item_variant: "", quantity: 1, price: "12.00", line_total_price: "12.00" }, { item_id: "48", item_sku: "", item_name: "Ayurvedic Detox Tea", item_variant: "", quantity: 1, price: "12.50", line_total_price: "12.50" }, { item_id: "187", item_sku: "", item_name: "Ayurvedic Heart Tea", item_variant: "", quantity: 1, price: "13.50", line_total_price: "13.50" } ] }, user_data: { customer_id: "12345", email: "user@example.com", first_name: "John", last_name: "Doe", billing_first_name: "John", billing_last_name: "Doe", billing_address: "123 Main St", billing_postcode: "10001", billing_country: "US", billing_state: "NY", billing_city: "New York", billing_email: "billing@example.com" } });

Remove from cart

dataLayer.push({ event: "remove_from_cart_stape", ecommerce: { currency: "USD", items: [ { item_id: 187, quantity: 1, imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-23.jpg", index: 1, item_category: "Heart Tea", price: "13.50", item_sku: "", item_brand: "", item_name: "Ayurvedic Heart Tea" } ] }, user_data: { customer_id: "12345", email: "user@example.com", first_name: "John", last_name: "Doe", billing_first_name: "John", billing_last_name: "Doe", billing_address: "123 Main St", billing_postcode: "10001", billing_country: "US", billing_state: "NY", billing_city: "New York", billing_email: "billing@example.com" } }); cart_state: { cart_id: "d9247b5c-dbf9-40b4-956f-d8203136cb1b", cart_quantity: 2, cart_value: "26.75", currency: "USD", lines: [ { item_variant: "", item_id: "194", item_sku: "", item_name: "Ayurvedic Immunity Tea", quantity: 1, line_total_price: "13.50", price: "13.50" }, { item_variant: "", item_id: "193", item_sku: "", item_name: "Ayurvedic Immunity Tea", quantity: 1, line_total_price: "13.25", price: "13.25" } ] },

Begin checkout

dataLayer.push({ event: "begin_checkout_stape", ecomm_pagetype: "basket", ecommerce: { currency: "USD", value: "26.75", items: [ { item_name: "Ayurvedic Immunity Tea", item_brand: "", item_id: "194", item_sku: "", price: "13.50", imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-06.jpg", item_category: "Immunity Tea", quantity: 1, index: 1 }, { item_name: "Ayurvedic Immunity Tea", item_brand: "", item_id: "193", item_sku: "", price: "13.25", imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-05.jpg", item_category: "Immunity Tea", quantity: 1, index: 2 } ] }, cart_state: { cart_id: "d9247b5c-dbf9-40b4-956f-d8203136cb1b", cart_quantity: 2, cart_value: "26.75", currency: "USD", lines: [ { item_variant: "", item_id: "194", item_sku: "", item_name: "Ayurvedic Immunity Tea", quantity: 1, line_total_price: "13.50", price: "13.50" }, { item_variant: "", item_id: "193", item_sku: "", item_name: "Ayurvedic Immunity Tea", quantity: 1, line_total_price: "13.25", price: "13.25" } ] }, user_data: { customer_id: "12345", email: "user@example.com", first_name: "John", last_name: "Doe", billing_first_name: "John", billing_last_name: "Doe", billing_address: "123 Main St", billing_postcode: "10001", billing_country: "US", billing_state: "NY", billing_city: "New York", billing_email: "billing@example.com" } });

Purchase

dataLayer.push({ event: "purchase_stape", ecomm_pagetype: "purchase", ecommerce: { transaction_id: "208", affiliation: "", value: "26.75", tax: "0.00", shipping: "0.00", currency: "USD", coupon: "", discount_amount: "0.00", items: [ { item_name: "Ayurvedic Immunity Tea", item_brand: "", item_id: "194", item_sku: "", price: "13.50", imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-06.jpg", item_category: "Immunity Tea", quantity: 1, index: 1 }, { item_name: "Ayurvedic Immunity Tea", item_brand: "", item_id: "193", item_sku: "", price: "13.25", imageUrl: "https://wp.stapeshop.com/wp-content/uploads/2021/09/product-img-05.jpg", item_category: "Immunity Tea", quantity: 1, index: 2 } ] }, user_data: { customer_id: "12345", email: "user@example.com", first_name: "John", last_name: "Doe", billing_first_name: "John", billing_last_name: "Doe", billing_company: "Example LLC", billing_address: "123 Main St Apt 4B", billing_postcode: "10001", billing_country: "US", billing_state: "NY", billing_city: "New York", billing_email: "billing@example.com", billing_phone: "+1 555 0100" } });

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