Wordpress plugin dataLayer
Updated Mar 28, 2025
Below is the list of dataLayer events and their payload that the WordPress Plugin generates. The dataLayer events are part of WordPress Plugin configuration - see the detailed guide on how to set up the plugin in our article.
View item
event: "view_item_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: "25.00",
items: [
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts"
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}View item list
event: "view_item_list_stape",
ecomm_pagetype: "category",
ecommerce: {
currency: "USD",
items: [
{
item_name: "Blouse",
item_brand: "Stape",
item_id: "21",
item_sku: "woo-fasion-blouse",
price: "0.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 1
},
{
item_name: "Shirt",
item_brand: "Stape",
item_id: "23",
item_sku: "woo-fasion-shirt",
price: "18.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 2
},
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 3
},
{
item_name: "Shirt - Green",
item_brand: "Stape",
item_id: "33",
item_sku: "woo-fasion-shirt-green",
price: "20.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 4
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}Add to cart
event: "add_to_cart_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: "18.00",
items: [
{
item_name: "Shoes",
item_brand: "Stape",
item_id: "27",
item_sku: "woo-fasion-shoes",
price: "18.00",
item_category: "Clothing",
item_category2: "Accessories",
index: 1,
quantity: 1
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}Remove from cart
event: "remove_from_cart_stape",
ecommerce: {
currency: "USD",
items: [
{
item_id: 23,
quantity: 1,
index: 1,
item_category2: "Shirts",
item_category: "Clothing",
price: "18.00",
item_sku: "woo-fasion-shirt",
item_brand: "Stape",
item_name: "Shirt"
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}Begin checkout
event: "begin_checkout_stape",
ecomm_pagetype: "basket",
ecommerce: {
currency: "USD",
value: "25.00",
items: [
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
quantity: 1,
index: 1
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}Purchase
event: "purchase_stape",
ecomm_pagetype: "purchase",
ecommerce: {
transaction_id: "208",
affiliation: "",
value: "25.00",
tax: "0.00",
shipping: "0.00",
currency: "USD",
coupon: "",
discount_amount: "0.00",
items: [
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
quantity: 1,
index: 1
}
]
},
user_data: {
customer_id: "1",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
new_customer: "false"
}🍽️ Table of content:
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