Question 1

Stape Conversion Tracking plugin for WordPress dataLayer

Accepted Answer

Below is the list of dataLayer events and their payload that the Stape Conversion Tracking plugin for WordPress generates. The dataLayer events are part of Stape Conversion Tracking configuration - see the detailed guide on how to set up the plugin in our article.

Question 2

Select item

Accepted Answer

event: "select_item_stape",
  ecomm_pagetype: "category",
  ecommerce: {
    currency: "USD",
    value: "25.00",           
    items: [
      {
        item_name: "Shirt - Cream",
        item_brand: "Stape",
        item_id: "29",
        item_sku: "woo-fasion-shirt-cream",
        price: "25.00",
        item_category: "Clothing",
        item_category2: "Shirts",
        index: 2,              
        quantity: 1
      }
    ],
    item_list_name: "Shirts"   
  },
  user_data: {
    customer_id: "1",
    email: "test@stape.io",
    first_name: "Stape",
    last_name: "Stape",
    billing_first_name: "Stape",
    billing_last_name: "Stape",
    billing_company: "Stape",
    billing_address: "69 street 69 house",
    billing_postcode: "696969",
    billing_country: "UA",
    billing_state: "UA30",
    billing_city: "Kyiv",
    billing_email: "test@stape.io",
    billing_phone: "+1234567890"
  }
});

Question 3

View item list

Accepted Answer

event: "view_item_list_stape",
ecomm_pagetype: "category",
ecommerce: {
currency: "USD",
items: [
{
item_name: "Blouse",
item_brand: "Stape",
item_id: "21",
item_sku: "woo-fasion-blouse",
price: "0.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 1
},
{
item_name: "Shirt",
item_brand: "Stape",
item_id: "23",
item_sku: "woo-fasion-shirt",
price: "18.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 2
},
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 3
},
{
item_name: "Shirt - Green",
item_brand: "Stape",
item_id: "33",
item_sku: "woo-fasion-shirt-green",
price: "20.00",
item_category: "Clothing",
item_category2: "Shirts",
item_list_id: 19,
item_list_name: "Shirts",
quantity: 1,
index: 4
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
    first_name: "Stape",
    last_name: "Stape",
    billing_first_name: "Stape",
    billing_last_name: "Stape",
    billing_company: "Stape",
    billing_address: "69 street 69 house",
    billing_postcode: "696969",
    billing_country: "UA",
    billing_state: "UA30",
    billing_city: "Kyiv",
    billing_email: "test@stape.io",
    billing_phone: "+1234567890"
}

Question 4

Add to cart

Accepted Answer

event: "add_to_cart_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: "18.00",
items: [
{
item_name: "Shoes",
item_brand: "Stape",
item_id: "27",
item_sku: "woo-fasion-shoes",
price: "18.00",
item_category: "Clothing",
item_category2: "Accessories",
index: 1,
quantity: 1
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}

Question 5

Remove from cart

Accepted Answer

event: "remove_from_cart_stape",
 ecommerce: {
   currency: "USD",
   items: [
   {
       item_id: 23,
       quantity: 1,
       index: 1,
       item_category2: "Shirts",
       item_category: "Clothing",
       price: "18.00",
       item_sku: "woo-fasion-shirt",
       item_brand: "Stape",
       item_name: "Shirt"
   }
 ]
},
 user_data: {
   customer_id: "1",
   email: "test@stape.io",
   first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}

Question 6

Begin checkout

Accepted Answer

event: "begin_checkout_stape",
ecomm_pagetype: "basket",
ecommerce: {
currency: "USD",
value: "25.00",
items: [
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
quantity: 1,
index: 1
}
]
},
user_data: {
customer_id: "1",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_company: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890"
}

Question 7

Purchase

Accepted Answer

event: "purchase_stape",
ecomm_pagetype: "purchase",
ecommerce: {
transaction_id: "208",
affiliation: "",
value: "25.00",
tax: "0.00",
shipping: "0.00",
currency: "USD",
coupon: "",
discount_amount: "0.00",
items: [
{
item_name: "Shirt - Cream",
item_brand: "Stape",
item_id: "29",
item_sku: "woo-fasion-shirt-cream",
price: "25.00",
item_category: "Clothing",
item_category2: "Shirts",
quantity: 1,
index: 1
}
]
},
user_data: {
customer_id: "1",
billing_first_name: "Stape",
billing_last_name: "Stape",
billing_address: "69 street 69 house",
billing_postcode: "696969",
billing_country: "UA",
billing_state: "UA30",
billing_city: "Kyiv",
billing_email: "test@stape.io",
billing_phone: "+1234567890",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
new_customer: "false"
}