Billing for Standard, Agency, and Partner accounts

A Standard account is the only account type that owns sGTM containers and Gateways, so it's the only account type with subscriptions to be paid. Each subscription is billed independently with the defined payment method unless consolidated invoicing is enabled.

A Standard account with two or more active subscriptions can switch to consolidated invoicing to receive one combined monthly invoice instead of one invoice per subscription.

How it works:

• All active subscriptions on the account are aggregated into a single monthly invoice.
• The combined invoice is charged to the payment method on the consolidated billing date.
• Existing subscription charges are credited toward the consolidated invoice so you aren’t double-charged for the period the switch happens.

For more info read here.

If your Standard account is a sub account under an Agency or Partner account, you don't pay your own subscriptions and you can't enable consolidated invoicing for yourself. In your Billing menu you'll see a message indicating that an Agency or Partner account is paying for your subscriptions.

To switch to self-billing, ask the agency or partner to remove your account from their billing, then add your own billing method.

Agency and Partner accounts don't own containers or Gateways themselves, so they have no subscriptions of their own to pay. What they do is pay the subscriptions of the Standard sub accounts they manage, on a single consolidated invoice. Consolidated invoicing is automatic for sub accounts under your billing, there is no opt-out unless you remove all of the sub accounts.

For more info read here.

A single monthly invoice covers every active subscription on every sub account under your billing. Each line on the invoice identifies which sub account, product, and subscription it belongs to, making it easy for you to track and verify usage for your clients.

A sub account under your billing:

• Sees its subscriptions and request usage as normal.
• Sees a message in Billing indicating that an Agency / Partner account is paying for them.
• Can't change plan tiers, payment methods, or invoice details, those actions are done from the Agency / Partner account.
• Receives no invoices of its own. Invoices live on the Agency / Partner account.
• Refund requests go through the Agency / Partner account.
• Invoice details (company name, tax ID, billing address) on the consolidated invoice are taken from the Agency / Partner account, not from the sub accounts. 
• VAT / GST handling follows the billing country of the Agency / Partner account.

• Adding. When a Standard account is added under your Agency or Partner account, its active subscriptions move onto your next consolidated invoice. Pre-existing charges to the sub account for the current period are credited so the sub account isn't double-charged.
• Removing. When a sub account is removed, the sub account's subscriptions return to its own billing. If the sub account has no payment method, those subscriptions won't renew at the next cycle.

The only way to disable the consolidated invoicing is to remove all of the sub accounts from your account.

An Agency or Partner account can only manage sub accounts in the same region (EU or Global). That also determines billing currency (EUR for EU, USD for Global) and tax treatment. If you work with both EU and Global clients you need two separate Agency or Partner accounts, each with its own consolidated invoice.

Standard account switches to consolidated invoicing in the middle of the month

A company has two subscriptions on its Standard account:

• sGTM container, Pro plan, $20/month - started March 5, renews monthly on the 5th.
• Meta CAPI Gateway, Pro plan, $30/month - started March 18, renews monthly on the 18th.

When the company enables consolidated invoicing on April 10:

• April 18: the Gateway's renewal date arrives. Instead of a separate charge, the subscription is included in the upcoming consolidated invoice.
• May 5: the sGTM container's renewal date arrives. Similarly, no separate charge.
• May 10: the first consolidated invoice is issued, covering both subscriptions through June 10. To prevent double-charging, any prepaid amounts from before April 10 are credited.

From May 10 onward, both subscriptions are combined into a single $50 invoice charged on the 10th of each month.

Agency manages three sub accounts

A marketing agency manages three Standard sub accounts.

• Sub account A: 1 sGTM container, Pro ($20/month).
• Sub account B: 2 sGTM containers, Pro ($20/month) and Pro+ ($50/month).
• Sub account C: 1 sGTM container, Pro ($20/month) + 1 Meta CAPI Gateway, Pro ($30/month).

On June 1, the agency receives a single consolidated invoice for $140. It includes five line items (one for each subscription) detailing the sub account, product name, plan, and coverage period (June 1 – July 1). Individual sub accounts don't receive their own invoices.

Adding a sub account mid-cycle

Building on the previous example, the agency adds a new sub account (Sub D) on June 15. Sub D has an existing sGTM container (Pro plan, $20/month) with a billing cycle through July 8.

• June 15: sub D is moved under the agency's billing. Service continues without interruption, and the sub account is not charged again for the period of June 15 – July 8.
• July 1: on the agency’s next consolidated invoice, Sub D’s container appears as a new line item. The portion already paid by Sub D for July 1 – July 8 is credited, ensuring the agency is only charged for the remainder of the cycle.

From August 1 onward, Sub D's subscription is fully integrated into the agency’s regular billing cycle.