Billing for Standard, Agency, and Partner accounts
Updated Jun 5, 2026
Standard account billing
A Standard account is the only account type that owns sGTM containers and Gateways, so it's the only account type with subscriptions to be paid. Each subscription is billed independently against the payment method on file unless consolidated invoicing is enabled.
Consolidated invoicing
A Standard account with two or more active subscriptions can switch to consolidated invoicing to receive one combined monthly invoice instead of one invoice per subscription.
How it works:
- All active subscriptions on the account are aggregated into a single monthly invoice.
- The combined invoice is charged to the payment method on the consolidated billing date.
- Existing subscription charges are credited toward the consolidated invoice so you aren’t double-charged for the period the switch happens.
When an Agency or Partner manages your billing
If your Standard account is a sub account under an Agency or Partner, you don't pay your own subscriptions and you can't enable consolidated invoicing for yourself. In your Billing menu you'll see a message indicating that an Agency or Partner is paying for your subscriptions.
To switch to self-billing, ask the Agency or Partner to remove your account from their billing, then add your own billing method.
Agency and Partner account billing
Agency and Partner accounts don't own containers or Gateways themselves, so they have no subscriptions of their own to pay. What they do is pay the subscriptions of the Standard sub accounts they manage, on a single consolidated invoice. Consolidated invoicing is automatic for sub accounts under your billing, there is no opt-out except for removing your billing method.
What you pay for
A single monthly invoice covers every active subscription on every sub account under your billing. Each line on the invoice identifies which sub account, container, and subscription it belongs to so you can reconcile usage across clients.
How sub accounts see it
A sub account under your billing:
- Sees its subscriptions and request usage as normal.
- Sees a message in Billing indicating that an Agency or Partner is paying for them.
- Can't change plan tiers, payment methods, or invoice details from inside the sub account, those actions are performed from the Agency / Partner account.
- Receives no invoices of its own. Invoices live on the Agency / Partner account.
- Refund requests go through the Agency / Partner account.
- Invoice details (company name, tax ID, billing address) on the consolidated invoice are taken from the Agency / Partner account, not from the sub accounts.
- VAT / GST handling follows the billing country of the Agency / Partner account.
Adding or removing sub accounts
- Adding. When a Standard account is added under your Agency or Partner, its active subscriptions move onto your next consolidated invoice. Pre-existing charges to the sub account for the current period are credited so the sub account isn't double-charged.
- Removing. When a sub account is removed (or you remove your billing method), the sub account's subscriptions return to its own billing. If the sub account has no payment method, those subscriptions won't renew at the next cycle.
Disabling consolidated invoicing
Consolidated invoicing for sub accounts can’t be disabled while keeping payments active. The only way to disable it’s to remove your billing method, which also means you stop paying for any sub account under you.
Account region
An Agency or Partner account can only manage sub accounts in the same region (EU or Global). That also determines billing currency (EUR for EU, USD for Global) and tax treatment. If you work with both EU and Global clients you need two separate Agency or Partner accounts, each with its own consolidated invoice.
Examples
Standard account switches to consolidated invoicing in the middle of the month
A company has two subscriptions on its Standard account:
- sGTM container, Pro plan, $20/month - started March 5, renews monthly on the 5th.
- Meta CAPI Gateway, Pro plan, $30/month - started March 18, renews monthly on the 18th.
On April 10, the company enabled consolidated invoicing.
- April 18: the Gateway's normal renewal date arrives. No separate charge, the subscription is rolled into the upcoming consolidated invoice instead.
- May 5: the sGTM container's normal renewal date arrives. Same, no separate charge.
- May 10: company's first consolidated invoice is issued, covering both subscriptions through June 10. Any portion already prepaid before April 10 is credited so the company isn't double charged for the overlap.
From May 10 onward, both subscriptions appear on a single $50 invoice charged on the 10th of each month.
Agency manages three sub accounts
A marketing agency manages three Standard sub accounts.
- Sub account A: 1 sGTM container, Pro ($20/month).
- Sub account B: 2 sGTM containers, Pro ($20/month) and Pro+ ($50/month).
- Sub account C: 1 sGTM container, Pro ($20/month) + 1 Meta CAPI Gateway, Pro ($30/month).
On June 1, the agency received a single consolidated invoice for $140, with five line items, one per subscription. Each line identifies the sub account, the container or gateway name, the plan, and the period covered (June 1 – July 1). Sub accounts A, B, and C don't receive any invoices.
Adding a sub account mid-cycle
Continuing the previous example. On June 15, the agency added a new sub account, sub D. Sub D has an existing sGTM container on the Pro plan ($20/month) that was last paid on June 8 covering June 8 – July 8.
- June 15: sub D moves under agency's billing. Sub D's subscription continues uninterrupted, sub D doesn't pay a second time for the period June 15 – July 8 it has already covered.
- July 1: Agency's consolidated invoice. Sub D's container appears as a new line item, but the portion already paid by sub D for July 1 – July 8 is credited so the agency is only charged for the rest of the cycle.
From August 1 onward, sub D is just another regular line on the agency's invoice.
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