Question 1

Wix app dataLayer

Accepted Answer

In this article, you will find the list of dataLayer events and their payload that the Stape’s Conversion Tracking app generates. Please note the dataLayer events are part of the app configuration - for the detailed guide, see the article on how to set up Stape Conversion Tracking app for Wix.

Question 2

Select item

Accepted Answer

event: "select_item_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
currency: "EUR",
items: [
{
item_name: "I'm a product",
item_id: "c8539b66-7a44-fe18-affc-afec4be8562a",
item_sku: "0012",
item_category: "All Products",
price: 15
}
]
}

Question 3

View item

Accepted Answer

event: "view_item_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
currency: "EUR",
items: [
{
item_name: "I'm a product",
item_id: "c8539b66-7a44-fe18-affc-afec4be8562a",
item_sku: "0012",
item_brand: null,
item_category: "All Products",
price: 15
}
]
}

Question 4

View collection

Accepted Answer

event: "view_collection_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
currency: "EUR",
item_list_name: "All Products",
items: [
{
item_name: "I'm a product",
item_id: "c8539b66-7a44-fe18-affc-afec4be8562a",
price: 15,
index: 0
},
{
item_name: "I'm a product",
item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
price: 15,
index: 1
},
{
item_name: "I'm a product",
item_id: "6b6778b4-c626-c00d-972c-b138d85e3f07",
price: 15,
index: 2
}
]
}

Question 5

Add to cart

Accepted Answer

event: "add_to_cart_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
currency: "EUR",
items: [
{
item_name: "I'm a product",
item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
item_sku: "0011",
item_category: "All Products",
price: 15,
quantity: 1
}
]
}

Question 6

Remove from cart

Accepted Answer

event: "remove_from_cart_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
currency: "EUR",
items: [{item_name: "I'm a product", item_category: "All Products", price: 15, quantity: 1}]
}

Question 7

Begin checkout

Accepted Answer

event: "begin_checkout_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
cart_total: 15,
cart_quantity: 1,
items: [
{
item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
item_name: "I'm a product",
item_category: "All Products",
price: 15,
quantity: 1
}
]
}

Question 8

Payment info

Accepted Answer

event: "payment_info_stape",
user_data: {
first_name: "Stape",
last_name: "Stape",
email: "test@stape.io",
phone: "+1234567890",
address: "69 street 69 house, Kyiv 696969, Ukraine",
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff"
},
ecommerce: {
cart_total: 15,
cart_quantity: 1,
items: [
{
item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
item_name: "I'm a product",
item_category: "All Products",
price: 15,
quantity: 1
}
]
}

Question 9

Purchase

Accepted Answer

event: "purchase_stape",
user_data: {
first_name: "Stape",
last_name: "Stape",
email: "test@stape.io",
phone: "+1234567890",
address: "69 street 69 house, Kyiv 696969, Ukraine",
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff"
},
ecommerce: {
transaction_id: "f7bcf25b-6e0d-4349-899b-0abaa047a801",
value: 15,
currency: "EUR",
tax: "Free",
shipping: "0,00 €",
items: [
{
item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
item_name: "I'm a product",
item_category: "All Products",
price: 15,
quantity: 1
}
]
}