Wix App dataLayer

Updated Mar 28, 2025

In this article, you will find the list of dataLayer events and their payload that the Stape’s Wix App generates. Please note the dataLayer events are part of Wix App configuration - for the detailed guide, see the article on how to set up Wix App for server GTM.

Select item

event: "select_item_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
currency: "EUR",
items: [
{
item_name: "I'm a product",
item_id: "c8539b66-7a44-fe18-affc-afec4be8562a",
item_sku: "0012",
item_category: "All Products",
price: 15
}
]
}

View item

event: "view_item_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
currency: "EUR",
items: [
{
item_name: "I'm a product",
item_id: "c8539b66-7a44-fe18-affc-afec4be8562a",
item_sku: "0012",
item_brand: null,
item_category: "All Products",
price: 15
}
]
}

View collection

event: "view_collection_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
currency: "EUR",
item_list_name: "All Products",
items: [
{
item_name: "I'm a product",
item_id: "c8539b66-7a44-fe18-affc-afec4be8562a",
price: 15,
index: 0
},
{
item_name: "I'm a product",
item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
price: 15,
index: 1
},
{
item_name: "I'm a product",
item_id: "6b6778b4-c626-c00d-972c-b138d85e3f07",
price: 15,
index: 2
}
]
}

Add to cart

event: "add_to_cart_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
currency: "EUR",
items: [
{
item_name: "I'm a product",
item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
item_sku: "0011",
item_category: "All Products",
price: 15,
quantity: 1
}
]
}

Remove from cart

event: "remove_from_cart_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
currency: "EUR",
items: [{item_name: "I'm a product", item_category: "All Products", price: 15, quantity: 1}]
}

Begin checkout

event: "begin_checkout_stape",
user_data: {
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff",
email: test@stape.io,
first_name: Stape,
last_name: Stape
},
ecommerce: {
cart_total: 15,
cart_quantity: 1,
items: [
{
item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
item_name: "I'm a product",
item_category: "All Products",
price: 15,
quantity: 1
}
]
}

Payment info

event: "payment_info_stape",
user_data: {
first_name: "Stape",
last_name: "Stape",
email: "test@stape.io",
phone: "+1234567890",
address: "69 street 69 house, Kyiv 696969, Ukraine",
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff"
},
ecommerce: {
cart_total: 15,
cart_quantity: 1,
items: [
{
item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
item_name: "I'm a product",
item_category: "All Products",
price: 15,
quantity: 1
}
]
}

Purchase

event: "purchase_stape",
user_data: {
first_name: "Stape",
last_name: "Stape",
email: "test@stape.io",
phone: "+1234567890",
address: "69 street 69 house, Kyiv 696969, Ukraine",
customer_id: "f1899499-75ab-4863-bed3-d353f7b29dff"
},
ecommerce: {
transaction_id: "f7bcf25b-6e0d-4349-899b-0abaa047a801",
value: 15,
currency: "EUR",
tax: "Free",
shipping: "0,00 €",
items: [
{
item_id: "975bc5ac-c45f-f81c-fd5c-c909f20d89fa",
item_name: "I'm a product",
item_category: "All Products",
price: 15,
quantity: 1
}
]
}

Pre-built GTM container templates for Wix

Overview of Wix app for server GTM

How to set up Wix app for server Google Tag Manager

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