Overview of the Stape Conversion Tracking app for Salla

Stape’s Conversion Tracking app is a powerful tool for tracking your Salla store's performance through server-side GTM. It comes with a variety of features designed to enhance and refine your data tracking.

It allows you to easily insert a web GTM snippet on any page while unlocking advanced server-side tagging technology for highly accurate user data and conversion tracking.

By using the Conversion Tracking app for server-side tracking, you gain the following advantages:

• Extend cookie lifespan - with the free Cookie Keeper power-up (exclusive to Stape users), you can overcome browser restrictions like Safari's ITP and keep cookies active longer.
• Enrich the dataLayer - during setup, you can add eCommerce events and user data parameters for more detailed insights.
• Send webhooks to server GTM - seamlessly track offline actions, such as purchases or refunds, by sending webhooks directly to your server container.