Overview of Stape Conversion Tracking module for Drupal

Stape’s Drupal module helps you track your Drupal website using server-side Google Tag Manager. It includes a set of features that simplify setup, enhance your tracking, give you more control, and improve data quality.

With this module, you can quickly add a web GTM snippet to any page and enjoy the benefits of server-side tagging for more reliable user and conversion data.

What you get with the Drupal module:

• Extend cookie lifespan: use the Cookie Keeper power-up (exclusive to Stape users) to reduce the impact of browser restrictions like Safari’s ITP and keep cookies active for longer.
• Enrich the dataLayer: include ecommerce events and user data parameters during setup to get more detailed insights.
• Send webhooks to server GTM: send events like purchases or refunds directly to your server GTM container to track offline actions more accurately.