Stape Conversion Tracking module for Drupal dataLayer
Updated Apr 17, 2026
Below you can see the list of dataLayer events and their payload that the Drupal module generates. The dataLayer events are part of the Drupal module configuration - see the detailed guide on how to set up the module.
View item
event: "view_item_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: "600.00",
items: [
{
item_id: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
price: "600.00",
currency: "USD",
item_category: "Gifts"
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}View collection
event: "view_collection_stape",
ecomm_pagetype: "category",
ecommerce: {
currency: "USD",
item_list_name: "Products",
items: [
{
index: 0,
item_id: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
price: "600.00",
currency: "USD",
item_category: "Gifts"
},
{
index: 1,
item_id: "SKU-1237658",
item_name: "Selling Plans Ski Wax",
price: "24.95",
currency: "USD",
item_category: "Gifts"
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}Add to cart
event: "add_to_cart_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: "600.00",
items: [
{
item_id: "9143899914523",
item_variant: "485646409345615",
item_sku: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
quantity: "1",
price: "600.00",
item_category: "Gifts"
}
]
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: "600.00",
currency: "USD",
lines: [
{
item_id: "9143899914523",
item_variant: "485646409345615",
item_sku: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
quantity: "1",
price: "600.00",
line_total_price: "600.00"
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}Remove from cart
event: "remove_from_cart_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: "",
items: [
{
item_id: "9143899914523",
item_variant: "485646409345615",
item_sku: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
quantity: "1",
price: "600.00",
item_category: "Gifts"
}
]
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 0,
cart_value: "0.00",
currency: "USD",
lines: []
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}View cart
event: "view_cart_stape",
ecomm_pagetype: "basket",
cart_quantity: 1,
cart_total: "600.00",
ecommerce: {
value: "600.00",
currency: "USD",
items: [
{
index: 0,
item_id: "9143899914523",
item_variant: "485646409345615",
item_sku: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
quantity: "1",
price: "600.00",
item_category: "Gifts"
}
]
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: "600.00",
currency: "USD",
lines: [
{
item_id: "9143899914523",
item_variant: "485646409345615",
item_sku: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
quantity: "1",
price: "600.00",
line_total_price: "600.00"
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}Begin checkout
event: "begin_checkout_stape",
ecomm_pagetype: "basket",
cart_quantity: 1,
cart_total: "600.00",
ecommerce: {
items: [
{
index: 0,
item_id: "9143899914523",
item_variant: "485646409345615",
item_sku: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
quantity: "1",
price: "600.00",
item_category: "Gifts"
}
],
currency: "USD",
value: "600.00"
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: "600.00",
currency: "USD",
lines: [
{
item_id: "9143899914523",
item_variant: "485646409345615",
item_sku: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
quantity: "1",
price: "600.00",
line_total_price: "600.00"
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}Payment info
event: "payment_info_stape",
ecomm_pagetype: "basket",
ecommerce: {
cart_quantity: 1,
cart_total: "600.00",
value: "600.00",
currency: "USD",
items: [
{
index: 0,
item_id: "9143899914523",
item_variant: "485646409345615",
item_sku: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
quantity: "1",
price: "600.00",
item_category: "Gifts"
}
]
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: "600.00",
currency: "USD",
lines: [
{
item_id: "9143899914523",
item_variant: "485646409345615",
item_sku: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
quantity: "1",
price: "600.00",
line_total_price: "600.00"
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}Purchase
event: "purchase_stape",
ecomm_pagetype: "purchase",
user_data: {
first_name: "Stape",
last_name: "Stape",
customer_id: "12349878",
country: "USA",
street: "Judkins Park",
city: "Seattle",
zip: "10000",
new_customer: true,
customer_lifetime_spent: "600.00"
},
ecommerce: {
currency: "USD",
transaction_id: "5937102258459",
quote_id: "1234",
affiliation: "Stape Test Store",
value: "510.00",
tax: "0.00",
shipping: "0.00",
coupon: "TEST10",
sub_total: "510.00",
discount_amount: "90.00",
items: [
{
index: 0,
item_id: "9143899914523",
item_variant: "485646409345615",
item_sku: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
quantity: "1",
price: "600.00",
item_category: "Gifts"
}
]
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: "600.00",
currency: "USD",
lines: [
{
item_id: "9143899914523",
item_variant: "485646409345615",
item_sku: "SKU-76543281",
item_name: "The Collection Snowboard: Hydrogen",
quantity: "1",
price: "600.00",
line_total_price: "600.00"
}
]
}🍽 Table of content:
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