Where to start with Stape?
Updated Jul 22, 2026
Whether you're setting up server-side tracking for the first time or migrating from an existing setup, the first step is understanding what you want to track and where you want to send your data. This guide will help you choose the right implementation path and point you to the resources you'll need along the way.
Before you begin
Before choosing a Stape product, ask yourself these questions:
| What is my website platform? | Shopify, WordPress, Wix, Magento, custom website, etc. |
| Which user events do I want to track? | Purchases, leads, page views, add-to-cart events, etc. |
| Where do I want to send this data? | Google Analytics 4, Google Ads, Meta, TikTok, Snapchat, Pinterest, LinkedIn, Microsoft Advertising, etc. |
| Do I need a fully customizable tracking setup or a simpler solution? | Google Tag Manager, Signals Gateway, Meta CAPI Gateway, etc. |
Need help?
If you need assistance at any stage, explore our Helpdesk, Community forum, Stape Academy, contact Stape Support, or request Stape Care. Whether you're building your first server-side setup or optimizing an existing one, we’ll be happy to provide you with guides, tools, and aid along the way.
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