PrestaShop dataLayer
Updated Mar 28, 2025
Below you can see the list of dataLayer events and their payload that the PrestaShop module generates. The dataLayer events are part of PrestaShop module configuration - check the detailed guide on how to set up the module in our article.
View item
event: "view_item_stape",
ecomm_pagetype: "product",
user_data: {
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
customer_id: "69"
},
ecommerce: {
currency: "UAH",
value: "15.48",
items: [
{
item_name: "Mountain fox notebook",
item_id: "16",
item_sku: "demo_8",
item_brand: null,
item_category: "Stationery",
price: "15.48"
}
]
},View collection
event: "view_collection_stape",
ecomm_pagetype: "category",
user_data: {
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
customer_id: "69"
},
ecommerce: {
currency: "UAH",
item_list_name: "Stationery",
items: [
{
item_name: "Mountain fox notebook",
item_id: "16",
item_sku: "demo_8",
item_variant: "28",
item_category: "Stationery",
price: "15.48",
index: 0
},
{
item_name: "Brown bear notebook",
item_id: "17",
item_sku: "demo_9",
item_variant: "32",
item_category: "Stationery",
price: "15.48",
index: 1
},
{
item_name: "Hummingbird notebook",
item_id: "18",
item_sku: "demo_10",
item_variant: "36",
item_category: "Stationery",
price: "15.48",
index: 2
}
]
},Add to cart
event: "add_to_cart_stape",
ecomm_pagetype: "product",
user_data: {
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
customer_id: "69"
},
ecommerce: {
currency: "UAH",
value: "15.48",
items: [
{
item_name: "Mountain fox notebook",
item_id: "16",
item_sku: "demo_8",
item_variant: "28",
item_category: "stationery",
price: "15.48",
quantity: "1"
}
]
},Remove from cart
event: "remove_from_cart_stape",
ecomm_pagetype: "product",
user_data: {
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
customer_id: "69"
},
ecommerce: {
currency: "UAH",
value: "15.48",
items: [
{
item_name: "Mountain fox notebook",
item_id: "16",
item_sku: "demo_8",
item_variant: "28",
item_category: "Stationery",
price: "15.48",
quantity: "1"
}
]
},View cart
event: "view_cart_stape",
ecomm_pagetype: "basket",
cart_quantity: "1",
cart_total: "15.48",
user_data: {
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
customer_id: "69"
},
ecommerce: {
currency: "UAH",
value: "15.48",
items: [
{
item_name: "Mountain fox notebook",
item_id: "16",
item_sku: "demo_8",
item_variant: "28",
item_category: "stationery",
price: "15.48",
quantity: "1"
}
]
},Begin checkout
event: "begin_checkout_stape",
ecomm_pagetype: "basket",
user_data: {
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
customer_id: "69"
},
ecommerce: {
cart_total: "34.46",
cart_quantity: "1",
currency: "UAH",
value: "34.46",
items: [
{
item_name: "Hummingbird printed sweater",
item_id: "2",
item_sku: "demo_3",
item_variant: "9",
item_brand: "Studio Design",
item_category: "women",
price: "34.46",
quantity: "1"
}
]
},Add shipping info
event: "add_shipping_info_stape",
ecomm_pagetype: "basket",
user_data: {
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
customer_id: "69",
phone: "+1234567890",
country: "Ukraine",
region: "0",
street: "69 street 69 house",
city: "Kyiv",
zip: "696969"
},
ecommerce: {
cart_total: "14.28",
cart_quantity: "1",
currency: "UAH",
value: "14.28",
items: [
{
item_name: "Mug The best is yet to come",
item_id: "6",
item_sku: "demo_11",
item_variant: "0",
item_brand: "Studio Design",
item_category: "home-accessories",
price: "14.28",
quantity: "1"
}
]
},Add payment info
event: "add_payment_info_stape",
ecomm_pagetype: "basket",
user_data: {
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
customer_id: "69",
phone: "+1234567890",
country: "Ukraine",
region: "0",
street: "69 street 69 house",
city: "Kyiv",
zip: "696969"
},
ecommerce: {
cart_total: "14.28",
cart_quantity: "1",
currency: "UAH",
value: "14.28",
items: [
{
item_name: "Mug The best is yet to come",
item_id: "6",
item_sku: "demo_11",
item_variant: "0",
item_brand: "Studio Design",
item_category: "home-accessories",
price: "14.28",
quantity: "1"
}
]
},Purchase
event: "purchase_stape",
ecomm_pagetype: "purchase",
user_data: {
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
customer_id: "69",
phone: "+1234567890",
country: "Ukraine",
region: "0",
street: "69 street 69 house",
city: "Kyiv",
zip: "696969",
customer_lifetime_spent: "0",
new_customer: "true"
},
ecommerce: {
transaction_id: "26",
affiliation: "Michael Test Dev",
value: "14.28",
tax: "2.38",
shipping: "0.00",
sub_total: "14.28",
discount_amount: "0.00",
currency: "UAH",
items: [
{
item_name: "Mug The best is yet to come",
item_id: "6",
item_sku: "demo_11",
item_variant: "0",
item_brand: "Studio Design",
item_category: "home-accessories",
price: "14.28",
quantity: "1"
}
]
},🍽️ Table of content:
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