Stape's Conversion Tracking extension for Shopware dataLayer
Updated Apr 14, 2026
In this article, you will find the list of dataLayer events and their payload that the Stape’s Conversion Tracking extension generates. Please note the dataLayer events are part of the app configuration - for the detailed guide, see the article on how to set up the Stape Conversion Tracking extension for Shopware.
View collection
event: "view_collection_stape",
ecomm_pagetype: "category",
ecommerce: {
item_list_id: "0189a7b1c2d34e56f7a8b9c0d1e2f3a4",
currency: "USD",
item_list_name: "Products",
items: [
{
imageURL: "https://your-shopware-store.com/media/gift_card.png",
index: "1",
item_brand: "Snowboard Vendor",
item_category: "Gifts",
item_id: "SW10001",
item_name: "Gift Card",
price: 10.00
},
{
imageURL: "https://your-shopware-store.com/media/snowboard_wax.png",
index: "2",
item_brand: "Stape Test Store",
item_category: "Gifts",
item_id: "SW10002",
item_name: "Selling Plans Ski Wax",
price: 24.95
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}Search submitted
Fired on the search results page (Search controller, search action).
event: "search_submitted_stape",
ecomm_pagetype: "other",
ecommerce: {
search_term: "snowboard",
currency: "USD",
items: [
{
imageURL: "https://your-shopware-store.com/media/hydrogen_snowboard.jpg",
item_brand: "Hydrogen Vendor",
item_id: "SW10003",
item_name: "The Collection Snowboard: Hydrogen",
price: 600,
quantity: 1
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}View item
event: "view_item_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: 600,
items: [
{
imageURL: "https://your-shopware-store.com/media/hydrogen_snowboard.jpg",
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "SW10003",
item_name: "The Collection Snowboard: Hydrogen",
price: 600,
quantity: 1
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}Add to cart
event: "add_to_cart_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: 600,
items: [
{
imageURL: "https://your-shopware-store.com/media/hydrogen_snowboard.jpg",
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "SW10003",
item_name: "The Collection Snowboard: Hydrogen",
price: 600,
quantity: 1
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}Remove from cart
event: "remove_from_cart_stape",
ecomm_pagetype: "product",
ecommerce: {
currency: "USD",
value: 600,
items: [
{
imageURL: "https://your-shopware-store.com/media/hydrogen_snowboard.jpg",
item_id: "SW10003",
item_name: "The Collection Snowboard: Hydrogen",
price: 600,
quantity: 1
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}View cart
event: "view_cart_stape",
ecomm_pagetype: "basket",
ecommerce: {
cart_total: 600,
currency: "USD",
cart_quantity: 1,
value: 600,
items: [
{
imageURL: "https://your-shopware-store.com/media/hydrogen_snowboard.jpg",
item_id: "SW10003",
item_name: "The Collection Snowboard: Hydrogen",
price: 600,
quantity: 1
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}Begin checkout
event: "begin_checkout_stape",
ecomm_pagetype: "basket",
ecommerce: {
value: 600,
currency: "USD",
items: [
{
imageURL: "https://your-shopware-store.com/media/hydrogen_snowboard.jpg",
item_id: "SW10003",
item_name: "The Collection Snowboard: Hydrogen",
price: 600,
quantity: 1
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}Add shipping info
event: "add_shipping_info_stape",
ecomm_pagetype: "basket",
ecommerce: {
value: 600,
currency: "USD",
items: [
{
imageURL: "https://your-shopware-store.com/media/hydrogen_snowboard.jpg",
item_id: "SW10003",
item_name: "The Collection Snowboard: Hydrogen",
price: 600,
quantity: 1
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}Purchase
event: "purchase_stape",
ecomm_pagetype: "purchase",
ecommerce: {
coupon: "test",
currency: "USD",
discount_amount: 90.00,
shipping: 0,
sub_total: 510,
tax: 0,
transaction_id: "SW-5937102258459",
value: 510,
items: [
{
imageURL: "https://your-shopware-store.com/media/hydrogen_snowboard.jpg",
item_id: "SW10003",
item_name: "The Collection Snowboard: Hydrogen",
price: 600,
quantity: 1
}
]
},
user_data: {
city: "Seattle",
country: "USA",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "Washington",
street: "Judkins Park",
zip: "10000"
}no spam
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