Shopify app dataLayer
Updated Jul 9, 2026
Below is the list of data layer events and their payload that Conversion Tracking app generates:
Page_view
event: "page_view_stape",
ecomm_pagetype: "product",
actual_url: "https://your-shopify-store.com/products/example-product",
user_data: {
first_name: "Stape",
last_name: "Stape",
email: "test@stape.io",
customer_id: "7972413538388",
shopify_client_id: "3c3d23dd-bcf1-4e25-a99e-36c0a773c077"
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}View collection
event: "view_collection_stape",
ecomm_pagetype: "category",
actual_url: "https://your-shopify-store.com/collections/all",
ecommerce: {
collection_id: "287030542636",
item_list_id: "287030542636",
currency: "USD",
item_list_name: "Products",
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/gift_card.png?v=1714570180",
index: 1,
item_brand: "Snowboard Vendor",
item_category: "Gifts",
item_id: "8404872757547",
item_name: "Gift Card",
item_sku: "SKU-123478",
item_variant: "45556788429099",
price: 10.00,
variant_name: "$10"
},
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/snowboard_wax.png?v=1714570184",
index: 2,
item_brand: "GTM-test-store-10",
item_category: "Gifts",
item_id: "9143900537115",
item_name: "Selling Plans Ski Wax",
item_sku: "SKU-1237658",
item_url: "/products/selling-plans-ski-wax",
item_variant: "48564641825051",
price: 24.95,
compare_at_price: "29.95",
variant_name: "Selling Plans Ski Wax"
},
]
}
user_data: {
city: "Seattle",
country: "US",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "WA",
street: "Judkins Park",
zip: "10000",
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
}
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}Select item
event: "select_item_stape",
ecomm_pagetype: "category",
actual_url: "https://your-shopify-store.com/collections/all",
ecommerce: {
collection_id: "287030542636",
item_list_id: "287030542636",
currency: "USD",
item_list_name: "Products",
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
index: 1,
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "9143899914523",
item_name: "The Collection Snowboard: Hydrogen",
item_sku: "SKU-76543281",
item_url: "/products/the-collection-snowboard-hydrogen",
item_variant: "485646409345615",
price: 600,
compare_at_price: "650",
variant_name: "Default Title"
}
]
},
user_data: {
city: "Seattle",
country: "US",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "WA",
street: "Judkins Park",
zip: "10000",
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}
View item
event: "view_item_stape",
ecomm_pagetype: "product",
actual_url: "https://your-shopify-store.com/products/example-product",
ecommerce: {
currency: "USD",
value: "600",
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "9143899914523",
item_name: "The Collection Snowboard: Hydrogen",
item_sku: "SKU-76543281",
item_url: "/products/the-collection-snowboard-hydrogen",
item_variant: "485646409345615",
price: 600,
compare_at_price: "650",
quantity: "1",
variant_name: "Default Title"
}
]
}
user_data: {
city: "Seattle",
country: "US",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "WA",
street: "Judkins Park",
zip: "10000",
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
}
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}Search submitted
event: "search_submitted_stape",
ecomm_pagetype: "other",
actual_url: "https://your-shopify-store.com/search?q=example",
ecommerce: {
search_term: "Example",
currency: "USD",
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
index: 1,
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "9143899914523",
item_name: "The Collection Snowboard: Hydrogen",
item_sku: "SKU-76543281",
item_variant: "485646409345615",
price: 600,
compare_at_price: "650",
variant_name: "Default Title"
}
]
}
user_data: {
city: "Seattle",
country: "US",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "WA",
street: "Judkins Park",
zip: "10000",
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
}
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}
Add to cart
event: "add_to_cart_stape",
ecomm_pagetype: "product",
actual_url: "https://your-shopify-store.com/products/example-product",
ecommerce: {
currency: "USD",
value: "600",
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "9143899914523",
item_name: "The Collection Snowboard: Hydrogen",
item_sku: "SKU-76543281",
item_url: "/products/the-collection-snowboard-hydrogen",
item_variant: "485646409345615",
price: 600,
compare_at_price: "650",
quantity: "1",
variant_name: "Default Title"
}
]
}
user_data: {
city: "Seattle",
country: "US",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "WA",
street: "Judkins Park",
zip: "10000",
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
}
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}View cart
event: "view_cart_stape",
ecomm_pagetype: "basket",
actual_url: "https://your-shopify-store.com/cart",
ecommerce: {
currency: "USD",
value: "600",
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
index: 1,
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "9143899914523",
item_name: "The Collection Snowboard: Hydrogen",
item_sku: "SKU-76543281",
item_url: "/products/the-collection-snowboard-hydrogen",
item_variant: "485646409345615",
price: 600,
compare_at_price: "650",
quantity: "1",
variant_name: "Default Title"
}
]
}
user_data: {
city: "Seattle",
country: "US",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "WA",
street: "Judkins Park",
zip: "10000",
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
}
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}Remove from cart
event: "remove_from_cart_stape",
ecomm_pagetype: "basket",
actual_url: "https://your-shopify-store.com/cart",
ecommerce: {
currency: "USD",
value: "600",
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "9143899914523",
item_name: "The Collection Snowboard: Hydrogen",
item_sku: "SKU-76543281",
item_url: "/products/the-collection-snowboard-hydrogen",
item_variant: "485646409345615",
price: 600,
compare_at_price: "650",
quantity: "1",
variant_name: "Default Title"
}
]
},
user_data: {
city: "Seattle",
country: "US",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "WA",
street: "Judkins Park",
zip: "10000",
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}Begin checkout
event: "begin_checkout_stape",
ecomm_pagetype: "basket",
actual_url: "https://your-shopify-store.com/checkouts/cn/b8f3c2a1e5d94f7a8c1b2d3e/en-us",
checkout_token: "b8f3c2a1e5d94f7a8c1b2d3e4f5a6b7c",
market_id: "30498848852",
market_handle: "us",
ecommerce: {
cart_total: "600",
value: "600",
currency: "USD",
cart_quantity: 1,
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
index: 1,
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "9143899914523",
item_name: "The Collection Snowboard: Hydrogen",
item_sku: "SKU-76543281",
item_url: "/products/the-collection-snowboard-hydrogen",
item_variant: "485646409345615",
price: 600,
compare_at_price: "650",
discount: null,
quantity: 1,
variant_name: "Default Title"
}
]
},
user_data: {
city: "Seattle",
country: "US",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "WA",
street: "Judkins Park",
zip: "10000",
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
},
delivery: {
address_province_code: "FL",
address_zip: "32836",
currency: "USD",
delivery_method_type: "shipping",
shipping_amount: 4.9,
shipping_discount_amount: 0,
shipping_tier: "Economy"
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}Add contact info
event: "add_contact_info_stape",
ecomm_pagetype: "basket",
actual_url: "https://your-shopify-store.com/checkouts/cn/b8f3c2a1e5d94f7a8c1b2d3e/en-us",
checkout_token: "b8f3c2a1e5d94f7a8c1b2d3e4f5a6b7c",
market_id: "30498848852",
market_handle: "us",
ecommerce: {
cart_total: "600",
value: "600",
currency: "USD",
cart_quantity: 1,
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
index: 1,
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "9143899914523",
item_name: "The Collection Snowboard: Hydrogen",
item_sku: "SKU-76543281",
item_url: "/products/the-collection-snowboard-hydrogen",
item_variant: "485646409345615",
price: 600,
compare_at_price: "650",
discount: null,
quantity: 1,
variant_name: "Default Title"
}
]
},
user_data: {
email: "test@stape.io",
country: "US",
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
},
delivery: {
address_province_code: null,
address_zip: null,
delivery_method_type: "shipping",
shipping_amount: 0,
shipping_discount_amount: 0,
shipping_tier: ""
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}Add shipping info
event: "add_shipping_info_stape",
ecomm_pagetype: "basket",
actual_url: "https://your-shopify-store.com/checkouts/cn/b8f3c2a1e5d94f7a8c1b2d3e/en-us",
checkout_token: "b8f3c2a1e5d94f7a8c1b2d3e4f5a6b7c",
market_id: "30498848852",
market_handle: "us",
ecommerce: {
cart_total: "600",
value: "600",
currency: "USD",
cart_quantity: 1,
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
index: 1,
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "9143899914523",
item_name: "The Collection Snowboard: Hydrogen",
item_sku: "SKU-76543281",
item_url: "/products/the-collection-snowboard-hydrogen",
item_variant: "485646409345615",
price: 600,
compare_at_price: "650",
discount: null,
quantity: 1,
variant_name: "Default Title"
}
]
},
user_data: {
city: "Seattle",
country: "US",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "WA",
street: "Judkins Park",
zip: "10000",
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
},
delivery: {
address_province_code: "FL",
address_zip: "32836",
currency: "USD",
delivery_method_type: "shipping",
shipping_amount: 4.9,
shipping_discount_amount: 0,
shipping_tier: "Economy"
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}Add payment info
event: "add_payment_info_stape",
ecomm_pagetype: "basket",
actual_url: "https://your-shopify-store.com/checkouts/cn/b8f3c2a1e5d94f7a8c1b2d3e/en-us",
checkout_token: "b8f3c2a1e5d94f7a8c1b2d3e4f5a6b7c",
market_id: "30498848852",
market_handle: "us",
ecommerce: {
cart_total: "600",
value: "600",
currency: "USD",
cart_quantity: 1,
payment_type: "creditCard",
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
index: 1,
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "9143899914523",
item_name: "The Collection Snowboard: Hydrogen",
item_sku: "SKU-76543281",
item_url: "/products/the-collection-snowboard-hydrogen",
item_variant: "485646409345615",
price: 600,
compare_at_price: "650",
discount: null,
quantity: 1,
variant_name: "Default Title"
}
]
},
user_data: {
city: "Seattle",
country: "US",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "WA",
street: "Judkins Park",
zip: "10000",
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
},
delivery: {
address_province_code: "FL",
address_zip: "32836",
currency: "USD",
delivery_method_type: "shipping",
shipping_amount: 4.9,
shipping_discount_amount: 0,
shipping_tier: "Economy"
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}
Purchase
event: "purchase_stape",
ecomm_pagetype: "basket",
actual_url: "https://your-shopify-store.com/checkouts/cn/b8f3c2a1e5d94f7a8c1b2d3e/en-us/thank-you",
checkout_token: "b8f3c2a1e5d94f7a8c1b2d3e4f5a6b7c",
market_id: "30498848852",
market_handle: "us",
ecommerce: {
cart_quantity: 1,
cart_total: "600",
coupon: "test",
currency: "USD",
discount: "test",
discount_amount: "90.00",
discount_percentage: 15,
payment_type: "creditCard",
shipping: 0,
sub_total: 510,
tax: 0,
transaction_id: "5937102258459",
value: "510",
items: [
{
imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
index: 1,
item_brand: "Hydrogen Vendor",
item_category: "Gifts",
item_id: "9143899914523",
item_name: "The Collection Snowboard: Hydrogen",
item_selling_plan_id: "4640014586",
item_selling_plan_name: "Deliver every 2 weeks, $6.00 off",
item_sku: "SKU-76543281",
item_url: "/products/the-collection-snowboard-hydrogen",
item_variant: "485646409345615",
price: 600,
compare_at_price: "650",
discount: null,
quantity: 1,
variant_name: "Default Title"
}
]
},
user_data: {
city: "Seattle",
country: "US",
customer_id: "12349878",
email: "test@stape.io",
first_name: "Stape",
last_name: "Stape",
phone: "+18012345671",
region: "WA",
street: "Judkins Park",
zip: "10000",
new_customer: true,
customer_lifetime_value: 510,
shopify_client_id: "e5ad9160-fc5a-4185-b9d2-af8a6a86cf94"
},
delivery: {
address_province_code: "FL",
address_zip: "32836",
currency: "USD",
delivery_method_type: "shipping",
shipping_amount: 4.9,
shipping_discount_amount: 0,
shipping_tier: "Economy"
},
cart_state: {
cart_id: "hWNG6ZHQzv1RzrB68CPNIQzL",
cart_quantity: 1,
cart_value: 24.95,
currency: "USD",
lines: [
{
item_variant: "47874393080058",
item_id: "8972243140858",
item_sku: null,
item_name: "Selling Plans Ski Wax",
quantity: 1,
line_total_price: 24.95,
price: 24.95
}
]
}
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