Shopify App dataLayer

Updated Mar 28, 2025

Below is the list of data layer events and their payload that Stape Shopify App generates:

View collection

event: "view_collection_stape",
    ecomm_pagetype: "category",
    ecommerce: {
        collection_id: "12345678",
        currency: "USD",
        item_list_name: "Products",
        items: [
            {
                imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/gift_card.png?v=1714570180",
                index: 1,
                item_brand: "Snowboard Vendor",
                item_category: "Gifts",
                item_id: "8404872757547",
                item_name: "Gift Card",
                item_sku: "SKU-123478",
                item_variant: "45556788429099",
                price: 10.00,
                variant_name: "$10"
            },
            {  
                imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/snowboard_wax.png?v=1714570184",
                index: 2,
                item_brand: "GTM-test-store-10",
                item_category: "Gifts",
                item_id: "9143900537115",
                item_name: "Selling Plans Ski Wax",
                item_sku: "SKU-1237658",
                item_variant: "48564641825051",
                price: 24.95,
                variant_name: "Selling Plans Ski Wax"
           },
         ]
     }
     user_data: {
        city: "Kyiv",
        country: "UA",
        customer_id: "12349878",
        email: "test@stape.io",
        first_name: "Stape",
        last_name: "Stape",
        phone: "+3801234567",
        region: "Kyiv",
        street: "Khreshatyk",
        zip: "10000"
}

Search submitted

event: "search_submitted_stape",
    ecomm_pagetype: "other",
    ecommerce: {
        search_term: "Example",
        currency: "USD",
        items: [
            {
                imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
                item_brand: "Hydrogen Vendor",
                item_category: "Gifts",
                item_id: "9143899914523",
                item_name: "The Collection Snowboard: Hydrogen",
                item_sku: "SKU-76543281",
                item_variant: "485646409345615",
                price: 600,
                quantity: "1",
                variant_name: "Default Title"
            }
         ]
     }
     user_data: {
        city: "Kyiv",
        country: "UA",
        customer_id: "12349878",
        email: "test@stape.io",
        first_name: "Stape",
        last_name: "Stape",
        phone: "+3801234567",
        region: "Kyiv",
        street: "Khreshatyk",
        zip: "10000"
     }

View item

event: "view_item_stape",
    ecomm_pagetype: "category",
    ecommerce: {
        currency: "USD",
        value: "600",
        items: [
            {
               imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
               item_brand: "Hydrogen Vendor",
               item_category: "Gifts",
               item_id: "9143899914523",
               item_name: "The Collection Snowboard: Hydrogen",
               item_sku: "SKU-76543281",
               item_variant: "485646409345615",
               price: 600,
               quantity: "1",
               variant_name: "Default Title"
           }
        ]
    }
    user_data: {
       city: "Kyiv",
       country: "UA",
       customer_id: "12349878",
       email: "test@stape.io",
       first_name: "Stape",
       last_name: "Stape",
       phone: "+3801234567",
       region: "Kyiv",
       street: "Khreshatyk",
       zip: "10000"
    }

Add to cart

event: "add_to_cart_stape",
    ecomm_pagetype: "product",
    ecommerce: {
        currency: "USD",
        value: "600",
        items: [
            {
               imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
               item_brand: "Hydrogen Vendor",
               item_category: "Gifts",
               item_id: "9143899914523",
               item_name: "The Collection Snowboard: Hydrogen",
               item_sku: "SKU-76543281",
               item_variant: "485646409345615",
               price: 600,
               quantity: "1",
               variant_name: "Default Title"
            }
        ]
    }
     user_data: {
        city: "Kyiv",
        country: "UA",
        customer_id: "12349878",
        email: "test@stape.io",
        first_name: "Stape",
        last_name: "Stape",
        phone: "+3801234567",
        region: "Kyiv",
        street: "Khreshatyk",
        zip: "10000"
    }

Begin checkout

event:"begin_checkout_stape",
    ecomm_pagetype: "product",
    ecommerce:{
        cart_total: "600",
        value: "600",
        currency: "USD",
        cart_quantity: 1,
        items:[
            {
              imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
              item_brand: "Hydrogen Vendor",
              item_category: "Gifts",
              item_id: "9143899914523",
              item_name: "The Collection Snowboard: Hydrogen",
              item_sku: "SKU-76543281",
              item_variant: "485646409345615",
              price: 600,
              quantity: "1",
              variant_name: "Default Title"
            }
         ]
     }
     user_data: {
        city: "Kyiv",
        country: "UA",
        customer_id: "12349878",
        email: "test@stape.io",
        first_name: "Stape",
        last_name: "Stape",
        phone: "+3801234567",
        region: "Kyiv",
        street: "Khreshatyk",
        zip: "10000"
     }

View cart

event: "view_cart_stape",
     ecommerce: {
         cart_total: 749.95,
         currency: "USD",
         cart_quantity: 1,
         value: "600",
         items: [
             {
                imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
                item_brand: "Hydrogen Vendor",
                item_category: "Gifts",
                item_id: "9143899914523",
                item_name: "The Collection Snowboard: Hydrogen",
                item_sku: "SKU-76543281",
                item_variant: "485646409345615",
                price: 600,
                quantity: "1",
                variant_name: "Default Title"
             }
         ]
     }
     user_data: {
        city: "Kyiv",
        country: "UA",
        customer_id: "12349878",
        email: "test@stape.io",
        first_name: "Stape",
        last_name: "Stape",
        phone: "+3801234567",
        region: "Kyiv",
        street: "Khreshatyk",
        zip: "10000"
     }

Add payment info

event: "add_payment_info_stape",
     ecomm_pagetype: "basket",
     ecommerce:{
         cart_total: "600",
         value: "600",
         currency: "USD",
         cart_quantity: 1,
         items:[
             {
               imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
               item_brand: "Hydrogen Vendor",
               item_category: "Gifts",
               item_id: "9143899914523",
               item_name: "The Collection Snowboard: Hydrogen",
               item_sku: "SKU-76543281",
               item_variant: "485646409345615",
               price: 600,
               quantity: "1",
               variant_name: "Default Title"
             }
         ]
     }
     user_data: {
        city: "Kyiv",
        country: "UA",
        customer_id: "12349878",
        email: "test@stape.io",
        first_name: "Stape",
        last_name: "Stape",
        phone: "+3801234567",
        region: "Kyiv",
        street: "Khreshatyk",
        zip: "10000"
     }

Add shipping info

event:"add_shipping_info_stape",
     ecomm_pagetype: "basket",
     ecommerce:{
         cart_total: "600",
         value: "600",
         currency: "USD",
         cart_quantity: 1,
         items:[
             {
               imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
               item_brand: "Hydrogen Vendor",
               item_category: "Gifts",
               item_id: "9143899914523",
               item_name: "The Collection Snowboard: Hydrogen",
               item_sku: "SKU-76543281",
               item_variant: "485646409345615",
               price: 600,
               quantity: "1",
               variant_name: "Default Title"
             }
         ]
     }
     user_data: {
        city: "Kyiv",
        country: "Ukraine",
        customer_id: "12349878",
        email: "test@stape.io",
        first_name: "Stape",
        last_name: "Stape",
        phone: "+3801234567",
        region: "Kyiv",
        street: "Khreshatyk",
        zip: "10000"
     }

Purchase

event: "purchase_stape",
    ecomm_pagetype: "purchase",
    ecommerce: {
        cart_quantity: 1,
        cart_total: "600",
        coupon: "test",
        currency: "USD",
        discount: "test",
        discount_amount: "90.00",
        discount_percentage: 15,
        shipping: 0,
        sub_total: 510,
        tax: 0,
        transaction_id: "5937102258459",
        value: "510",
        items: [
            {
               imageURL: "//gtm-test-store-10.myshopify.com/cdn/shop/files/Main_0a40b01b-5021-48c1-80d1-aa8ab4876d3d.jpg?v=1714570180",
               item_brand: "Hydrogen Vendor",
               item_category: " Gifts",
               item_id: "9143899914523",
               item_name: "The Collection Snowboard: Hydrogen",
               item_sku: "SKU-76543281",
               item_variant: "485646409345615",
               price: 600,
               quantity: "1",
               variant_name: "Default Title"
             }
         ]
     }
     user_data: {
        city: "Kyiv",
        country: "UA",
        customer_id: "12349878",
        email: "test@stape.io",
        first_name: "Stape",
        last_name: "Stape",
        phone: "+3801234567",
        region: "Kyiv",
        street: "Khreshatyk",
        zip: "10000",
        new_customer: true
     }

Pre-built GTM container templates for Shopify

Meta CAPI for Shopify via server GTM

How to set up server-side tagging on your Shopify store

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