Overview of Google Tag Gateway

Google Tag Gateway (GTAG) is Stape’s stand-alone product that makes it easy to set up server-side tracking for Google Analytics 4 and Google Ads with pre-configured web GA4 and GAds tracking.

Benefits of Google Tag Gateway

• Easily set up server-side tracking for GA4 and Google Ads without the hassle of manually configuring tags using the server Google Tag Manager container. Simply configure web tracking for GA4 and Google Ads and set up the Stape Google Tag Gateway.
• Client-side scripts are vulnerable to adblockers and browser restrictions, which can lead to underreported conversions and traffic. By placing GA4 and Google Ads behind a custom domain and server-side endpoint, you bypass adblockers and restrictions and see a truer reflection of user behavior.
• Serving GTAG from your own domain helps extend cookie lifetime in certain browsers (e.g., Safari, Firefox) that aggressively limit cookies. Longer cookie durations allow analytics to recognize users over more extended periods.

Technical Requirements

Google Tag Gateway works only based on data that web GA4 and/or gAds requests send. To use Google Tag Gateway, please ensure that web Google Analytics 4 and/or Google Ads tracking is configured for your website.

Tracking compatibility

Google Tag Gateway supports:

• Google Analytics 4.
• Google Ads remarketing.
• Google Ads conversion tracking.

Server zones

We offer several zones for Google Tag on Stape Global:

• US Center (Iowa)
• EU West (Belgium)
• SA East (Brazil)
• AP East (Singapore)

We also offer one zone for Google Tag on Stape Europe:

• EU Center (France)

Subscription plans

• Free trial:
  • You can try Google Tag Gateway for free for 7 days without providing any billing details.
• Pay as you go:
  • $10/month or $100/year per domain.
  • Up to 2,000,000 requests per month.
  • With the pay as you go plan, you can add several combinations of custom domains and web GTM. Each additional domain will cost $10/month ($100/year.)
• Ultimate:
  • $100/month or $1000/year.
  • Up to 20,000,000 requests per month.
  • Up to 20 custom domains.