Question 1

BigCommerce App dataLayer

Accepted Answer

Below is the list of dataLayer events and their payload that the Stape’s BigCommerce App generates. The dataLayer events are part of BigCommerce App configuration - see the detailed guide on how to set up the app in our article.

Question 2

View item

Accepted Answer

event: "view_item_stape",
ecommerce: {
currency: "UAH",
value: "49.50",
items: [
{
item_name: "[Sample] Chemex Coffeemaker 3 Cup",
item_id: "88",
item_sku: "CC3C",
item_brand: null,
item_category: "Kitchen",
price: "49.50"
}
]
},
user_data: {
email_address: "test@stape.io",
customer_id: "7",
first_name: "Stape",
last_name: "Stape"
},

Question 3

View collection

Accepted Answer

event: "view_collection_stape",
ecommerce: {
item_list_name: "Publications",
currency: "UAH",
value: "25.00",
items: [
{
item_name: "[Sample] Smith Journal 13",
item_id: "111",
item_sku: "SM13",
price: "25.00",
item_variant: "Stape",
index: 0
}
]
},
user_data: {
email_address: "test@stape.io",
customer_id: "7",
first_name: "Stape",
last_name: "Stape"
}

Question 4

Add to cart

Accepted Answer

event: "add_to_cart_stape",
ecommerce: {
currency: "UAH",
value: "7.00",
items: [
{
item_name: "[Sample] 1 L Le Parfait Jar",
item_id: "93",
item_sku: "SLLPJ-6088C959",
item_brand: "OFS",
item_category: "Shop All",
price: "7.00",
quantity: 1
}
]
},
user_data: {
email_address: "test@stape.io",
customer_id: "7",
first_name: "Stape",
last_name: "Stape"
}

Question 5

Remove from cart

Accepted Answer

event: "remove_from_cart_stape",
ecommerce: {
currency: "UAH",
value: "34.95",
items: [
{
item_name: "[Sample] Oak Cheese Grater",
item_id: "94",
item_sku: "OCG",
item_brand: "Sagaform",
item_category: "Kitchen",
price: "34.95",
quantity: 1
}
]},
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

Question 6

View cart

Accepted Answer

event: "view_cart_stape",
cart_total: "45.95",
ecommerce: {
currency: "UAH",
value: "45.95",
items: [
{
item_name: "[Sample] Utility Caddy",
item_id: "104",
item_sku: "OFSUC",
item_brand: "OFS",
item_category: "Utility",
price: "45.95",
quantity: 1
}
]
},
user_data: {
email_address: "test@stape.io",
customer_id: "7",
first_name: "Stape",
last_name: "Stape"
}

Question 7

Begin checkout

Accepted Answer

event: "begin_checkout_stape",
ecommerce: {
cart_total: "89.00",
value: "89.00",
currency: "UAH",
items: [
{
item_name: "[Sample] Orbit Terrarium - Small",
item_id: "81",
item_sku: "OTS",
item_brand: "",
item_category: "Garden",
price: "89.00",
quantity: 1
}
],
cart_quantity: 1
},
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

Question 8

Add payment info

Accepted Answer

event: "add_payment_info_stape",
ecommerce: {
cart_total: "89.00",
value: "89.00",
currency: "UAH",
items: [
{
item_name: "[Sample] Orbit Terrarium - Small",
item_id: "81",
item_sku: "OTS",
item_brand: "",
item_category: "Garden",
item_variant: "65",
price: "89.00",
quantity: 1
}
],
cart_quantity: 1
},
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

Question 9

Purchase

Accepted Answer

event: "purchase_stape",
ecommerce: {
value: "49.50",
currency: "UAH",
transaction_id: "148",
sub_total: "49.50",
discount_amount: "0.00",
shipping: "0.00",
tax: "0.00",
items: [
{
item_name: "[Sample] Chemex Coffeemaker 3 Cup",
item_id: "88",
item_sku: "CC3C",
item_brand: "",
item_category: "Kitchen",
item_variant: "67",
price: "49.50",
quantity: 1
}
],
cart_quantity: 1
},
order_status: "AWAITING_FULFILLMENT",
user_data: {
email_address: "test@stape.io",
customer_id: "5",
first_name: "Stape",
last_name: "Stape",
phone_number: "",
country: "UA",
region: "",
street: "69 street 69 house",
city: "Kyiv",
zip: "696969"
}