Question 1

BigCommerce app dataLayer

Accepted Answer

Below is the list of dataLayer events and their payload that Stape's Conversion Tracking app for BigCommerce generates. The dataLayer events are part of the app's  configuration - see the detailed guide on how to set up the app in our article.

Question 2

View item

Accepted Answer

event: "view_item_stape",
ecommerce: {
currency: "UAH",
value: "49.50",
items: [
{
item_name: "[Sample] Chemex Coffeemaker 3 Cup",
item_id: "88",
item_sku: "CC3C",
item_brand: null,
item_category: "Kitchen",
price: "49.50"
}
]
},
user_data: {
email_address: "test@stape.io",
customer_id: "7",
first_name: "Stape",
last_name: "Stape"
},

Question 3

Select item

Accepted Answer

event: "select_item_stape",
ecommerce: {
  currency: "UAH",
  value: "49.50",
  item_list_name: "Category: Kitchen",
  items: [
    {
      item_name: "[Sample] Chemex Coffeemaker 3 Cup",
      item_id: "88",
      item_sku: "CC3C",
      item_brand: null,
      item_category: "Kitchen",
      price: "49.50",
      quantity: "1",
      variant_name: "[Sample] Chemex Coffeemaker 3 Cup",
      index: 1,
      imageURL: "https://example.com/products/chemex-3-cup.jpg"
    }
  ]
},
user_data: {
  email_address: "test@stape.io",
  customer_id: "7",
  first_name: "Stape",
  last_name: "Stape"
},
ecomm_pagetype: "category",

Question 4

View collection

Accepted Answer

event: "view_collection_stape",
ecommerce: {
item_list_name: "Publications",
currency: "UAH",
value: "25.00",
items: [
{
item_name: "[Sample] Smith Journal 13",
item_id: "111",
item_sku: "SM13",
price: "25.00",
item_variant: "Stape",
index: 0
}
]
},
user_data: {
email_address: "test@stape.io",
customer_id: "7",
first_name: "Stape",
last_name: "Stape"
}

Question 5

Add to cart

Accepted Answer

event: "add_to_cart_stape",
ecommerce: {
currency: "UAH",
value: "7.00",
items: [
{
item_name: "[Sample] 1 L Le Parfait Jar",
item_id: "93",
item_sku: "SLLPJ-6088C959",
item_brand: "OFS",
item_category: "Shop All",
price: "7.00",
quantity: 1
}
]
},
user_data: {
email_address: "test@stape.io",
customer_id: "7",
first_name: "Stape",
last_name: "Stape"
}

Question 6

Remove from cart

Accepted Answer

event: "remove_from_cart_stape",
ecommerce: {
currency: "UAH",
value: "34.95",
items: [
{
item_name: "[Sample] Oak Cheese Grater",
item_id: "94",
item_sku: "OCG",
item_brand: "Sagaform",
item_category: "Kitchen",
price: "34.95",
quantity: 1
}
]},
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

Question 7

View cart

Accepted Answer

event: "view_cart_stape",
cart_total: "45.95",
ecommerce: {
currency: "UAH",
value: "45.95",
items: [
{
item_name: "[Sample] Utility Caddy",
item_id: "104",
item_sku: "OFSUC",
item_brand: "OFS",
item_category: "Utility",
price: "45.95",
quantity: 1
}
]
},
user_data: {
email_address: "test@stape.io",
customer_id: "7",
first_name: "Stape",
last_name: "Stape"
}

Question 8

Begin checkout

Accepted Answer

event: "begin_checkout_stape",
ecommerce: {
cart_total: "89.00",
value: "89.00",
currency: "UAH",
items: [
{
item_name: "[Sample] Orbit Terrarium - Small",
item_id: "81",
item_sku: "OTS",
item_brand: "",
item_category: "Garden",
price: "89.00",
quantity: 1
}
],
cart_quantity: 1
},
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

Question 9

Add payment info

Accepted Answer

event: "add_payment_info_stape",
ecommerce: {
cart_total: "89.00",
value: "89.00",
currency: "UAH",
items: [
{
item_name: "[Sample] Orbit Terrarium - Small",
item_id: "81",
item_sku: "OTS",
item_brand: "",
item_category: "Garden",
item_variant: "65",
price: "89.00",
quantity: 1
}
],
cart_quantity: 1
},
  user_data: {
    email_address: "test@stape.io",
    customer_id: "7",
    first_name: "Stape",
    last_name: "Stape"
  }

Question 10

Purchase

Accepted Answer

event: "purchase_stape",
ecommerce: {
value: "49.50",
currency: "UAH",
transaction_id: "148",
sub_total: "49.50",
discount_amount: "0.00",
shipping: "0.00",
tax: "0.00",
items: [
{
item_name: "[Sample] Chemex Coffeemaker 3 Cup",
item_id: "88",
item_sku: "CC3C",
item_brand: "",
item_category: "Kitchen",
item_variant: "67",
price: "49.50",
quantity: 1
}
],
cart_quantity: 1
},
order_status: "AWAITING_FULFILLMENT",
user_data: {
email_address: "test@stape.io",
customer_id: "5",
first_name: "Stape",
last_name: "Stape",
phone_number: "",
country: "UA",
region: "",
street: "69 street 69 house",
city: "Kyiv",
zip: "696969"
}