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How to set up Stape Analytics

Updated Jul 14, 2026

Before you begin

Note the following points before you begin:

  • Once you've activated Stape Analytics, your data will begin appearing on the dashboard within 48 hours. Stape Analytics starts collecting data from the moment it’s enabled, so historical data prior to activation will not be included.
  • Stape Analytics is designed to measure data recovery bypassed by the Custom Loader power-up. It doesn’t track offline server-to-server data (such as webhooks from CRMs like HubSpot or Salesforce).
  • If any issues with the Stape Analytics configuration are detected, an email notification will be sent to your account.

How to set up Stape Analytics

1. Log in to your Stape account and select your sGTM container from the dashboard.

Log in to your Stape account and select your sGTM container from the dashboard.

2. Go to the Analytics tab, and click Turn on Analytics.

Go to the Analytics tab, and click Turn on Analytics.

3. You’ll see a banner telling you that the data is being collected. Wait for 48 hours and then go back to look at the metrics.

You’ll see a banner telling you that the data is being collected.

4. If you haven’t enabled the Custom Loader power-up yet, click Update Custom Loader. Follow the instructions for setting up.

Update Custom Loader

How to turn off Stape Analytics

Go to the Prefer not to use Stape Analytics? section at the bottom of the page and click Turn off Analytics.

Go to the Prefer not to use Stape Analytics? section at the bottom of the page and click Turn off Analytics.

If you use the manual Custom Loader set up, complete the following additional step: 

Open the Custom Loader power-up, generate new custom loader code, copy the updated script (which no longer contains the analytics tracking payload), and replace the existing script on your website.

Open the Custom Loader power-up, generate new custom loader code, copy the updated script (which no longer contains the analytics tracking payload), and replace the existing script on your website.

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