Stape/Documentation

Facebook parameter generator

Updated Mar 27, 2025

Facebook parameter generator variable for the web GTM container helps to create product parameters for Facebook events. 

Example

Array of Objects. For example, this can be items array from enhanced ecommerce variable.

What to return:

  • contents [ {} ]
  • content_ids [ ]
  • content_name ' '

Array Keys:

  • Product ID
  • Product Name
  • Product Price
  • Product Quantity
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