Facebook parameter generator
Updated May 10, 2026
Facebook parameter generator variable for the web GTM container helps to create product parameters for Facebook events.
Array of Objects. For example, this can be items array from enhanced ecommerce variable.
What to return:
- contents [ {} ]
- content_ids [ ]
- content_name ' '
Array Keys:
- Product ID
- Product Name
- Product Price
- Product Quantity
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