How to enroll in Stape Academy

Stape Academy is a free training platform for server-side Google Tag Manager and a good option if you want a Google Tag Manager course for free with certification.

It's built for marketers, analysts, and business owners who want to track better without browser privacy restrictions.

You'll learn to set up a tagging server, map a custom domain, and send events to GA4, Google Ads, Meta, and more.

The course is ideal for anyone implementing Facebook CAPI, GA4 Measurement Protocol, or extended cookie setups and will be useful for both beginners and experienced users:

• Beginners will get everything explained from scratch, while no backend experience is required to follow the course.
• Experienced users will be able to implement advanced setups like event enrichment, GDPR filtering, or custom APIs.

Stape Academy includes video modules, real examples, and short quizzes. 

The main course takes about 7 hours; you can pause anytime, skip ahead, or rewatch as needed.

To get certified, watch 80% of the videos and pass short quizzes for each module.

Everything in the course applies to real setups.

Learning to use GTM on the server side gives you real control over how data is collected, stored, and sent.

It helps you track what actually matters, stay compliant, and fix broken attribution.

Everything in the course applies to real setups.

To join, just create a Stape account.