🎳 Recommended actions

The website's tracking setup currently scores 27, which is classified as low. Your tracking primarily leverages a mix of client-side and server-side implementations for key platforms such as Google Analytics 4, Meta, and Google Ads.

Several critical issues are impacting your data quality and decision-making. Firstly, your setup is not bypassing ITP limits, leading to restricted cookie lifespans. This results in significant attribution gaps in advertising campaigns and less accurate data in your analytics platforms, hindering your ability to understand customer journeys over time. Secondly, client-side Google Analytics 4 tracking is detected, making your data vulnerable to ad blockers and browser privacy settings, which causes incomplete and unreliable analytics. Lastly, your Google Tag Manager container is susceptible to ad blockers, further contributing to inaccurate data and incomplete insights, making it harder to make informed business decisions. Other issues were also found. Below you can find all the recommendations for your tracking and ways to improve it.

It has been detected that you are currently running both client-side and server-side tracking for Google Analytics 4. To ensure optimal data quality and leverage the full benefits of server-side tracking, it is strongly recommended to disable the client-side implementation for Google Analytics 4 and rely solely on the server-side setup. This will streamline your data collection, reduce redundancy, and enhance data accuracy.