# Stape
> Stape is an all-in-one platform for server-side tagging. Stape provides a powerful infrastructure for Global or European server GTM hosting, packed with custom scripts, tags, plugins, and apps to make server-side tracking easier for marketers and website owners alike. Stape offers unbeatable pricing, an array of powerful features, human 24/7 support, an active community, and top-level security (ISO 27001:2022, SOC 2, HIPAA, DORA, GDPR, US Data Privacy, CCPA, AWS Foundational Technical Review) - everything you need for hassle-free & privacy-compliant data tracking.

## Blog
- [Tracking Shopify draft orders with sGTM and Stape Store: a complete guide](https://stape.io/blog/track-shopify-draft-orders): Draft order payments happen off-site and never get tracked. Learn how to attribute them using sGTM and Stape Store for accurate Google Ads conversions.
- [Agency pitch template: how to sell server-side tracking to clients](https://stape.io/blog/agency-server-side-pitch-template): Download the agency pitch template to promote server-side tracking with confidence: discovery questions, objection handling, proof points.
- [25–35% tracking accuracy improvement for OMRON Healthcare EMEA | Hellenic Technologies](https://stape.io/blog/omron-healthcare-emea-tracking-accuracy-case-study): See how Hellenic Technologies helped OMRON Healthcare EMEA achieve 50%+ consent opt-in rates across European markets with iubenda and Google Consent Mode v2.
- [Simple tracking testing with Google Tag Manager Environments](https://stape.io/blog/custom-loader-with-gtm-environments): Learn what Google Tag Manager Environments is and how to use Custom Loader with GTM Environments to test server-side tracking.
- [How to track affiliate conversions and pay partners correctly](https://stape.io/blog/affiliate-conversion-tracking): Affiliate tracking connects partner clicks with sales, leads, payouts, and ROI using links, pixels, server-side tracking, and CRM data.
- [Martech tools, solutions, and trends for 2026](https://stape.io/blog/martech-tools): Martech tools that help teams track campaigns, manage customer data, automate messages, and improve reporting.
- [14.3% lower CPA: eliminating "phantom ROAS" for a luxury hotel group with server-side tracking | Stape Care](https://stape.io/blog/google-ads-hotel-revenue-alignment-case-study): Discover how a luxury hotel group recovered 43 missed bookings and automated 13% cancellation retractions to align Smart Bidding with real revenue.
- [Form tracking in 2026: why your numbers never match your CRM (and how to fix it)](https://stape.io/blog/form-tracking-fix-guide): Client-side form tracking breaks more than it works. Here's why your GA4 and CRM never match – and how server-side GTM fixes it for good.
- [WooCommerce conversion tracking with server-side GTM](https://stape.io/blog/woocommerce-server-side-tracking): Set up WooCommerce server-side tracking with sGTM, Stape plugin, key store events, fixes, and platform checks.
- [How to set up same origin server-side GTM on Webflow with Cloudflare](https://stape.io/blog/set-up-same-origin-sgtm-on-webflow-with-cloudflare): Learn how to configure same origin server-side GTM on Webflow using Cloudflare proxy and workers for first-party cookies and better tracking accuracy.
- [Debugging Shopify tracking with web and server GTM: a complete guide](https://stape.io/blog/shopify-tracking-debugging-guide): Debug Shopify tracking issues with web and server GTM, validate consent states, fix Sandbox problems, and verify GA4 and ad events.
- [Google Tag Gateway: what, why, and when](https://stape.io/blog/google-tag-gateway-explained): Google Tag Gateway (GTG) moves GA4 and Google Ads requests to first-party tracking. Explore 3 setup options and compare GTG with server-side GTM.
- [Server-side tracking for agencies: best practices for smooth client setups](https://stape.io/blog/server-side-tracking-for-agencies): Agencies can make server-side tracking easier with Stape to deliver with a clear process for setup, QA, reporting, and client account management.
- [7 extra services every marketing agency should offer in 2026](https://stape.io/blog/services-marketing-agency-should-offer): Extra services agencies can offer in 2026: server-side tracking with Stape, analytics, AI implementation, and CRM/CMS integrations.
- [EMQ 9 and Meta CPA reduced by over 50% with server-side tracking | 1900film](https://stape.io/blog/meta-cpa-more-than-halved-case-study): See how 1900film reached an EMQ score of 9 and reduced Meta CPA by over 50% using Stape's server-side tracking infrastructure.
- [Integrate Facebook with Odoo for automated lead tracking](https://stape.io/blog/odoo-facebook-integration): Stape provides free solutions to integrate Facebook with the Odoo website. Automate lead and webhooks sending from CRM to Meta when the lead stage changes.
- [From blind spots to 38% attribution recovery: a healthcare tracking overhaul | Stape Care](https://stape.io/blog/unassigned-traffic-recovery-case-study): How a healthcare client cut unassigned GA4 traffic from 41% to 3.3% with server-side tracking, Consent Mode, and Stape power-ups.
- [Why website tracking breaks and how to detect issues early](https://stape.io/blog/monitor-website-tracking): Website tracking often breaks due to GTM snippet removal or fragile setup. Learn how to use Stape Monitoring and Logs to spot data loss and fix it fast.
- [Advertising in ChatGPT: how to track ChatGPT ads’ performance](https://stape.io/blog/chatgpt-ads-tracking): Find out how hybrid tracking with Stape helps measure performance more accurately if you are running campaigns with ChatGPT ads.
- [Meta attribution inaccuracy troubleshooting and fixing](https://stape.io/blog/meta-attribution-troubleshooting): Meta attribution can be inaccurate due to missing fbc/fbp, cookie restrictions, ad blockers, or misconfigured setups. Learn how to troubleshoot and fix it.
- [Turn your Merchant Center feed into a tracking goldmine](https://stape.io/blog/merchant-center-feed-server-side-tracking-enrichment): Find out how to use the Stape Merchant Center Lookup variable to enrich server-side GTM events and boost your ad performance without touching website code.
- [Subdomain, same-origin, or default? How to pick the right server-side domain](https://stape.io/blog/server-side-tracking-domain-setup-guide): Server-side GTM domain options explained: default, subdomain, and same-origin, with differences in cookies, Safari ITP impact, and tracking performance.
- [Purchase event data loss fixed with server-side tracking | Peak Metrics](https://stape.io/blog/purchase-event-data-loss-fixed-case-study): See how Peak Metrics fixed Purchase event data loss and aligned GA4 conversion data with real transactions using server-side tracking hosted on Stape.
- [Data discrepancies explained: causes, how to identify and fix](https://stape.io/blog/data-discrepancies-troubleshooting): Most data mismatches aren’t bugs - they’re limitations. Learn how to identify discrepancies, uncover missing data causes, and take control of your tracking.
- [How to track Shopware conversions server-side with Stape](https://stape.io/blog/shopware-conversion-tracking): Don't lose data to ad blockers. Compare Shopware tracking options, use Stape’s free extension to automate GTM and server-side tracking for much higher ROAS.
- [Drupal module for server Google Tag Manager](https://stape.io/blog/drupal-server-side-tracking): Set up server-side tracking for a Drupal store with Stape’s GTM module. It bypasses ad blockers, enriches data, and ensures accurate tracking.
- [Stape for agencies: how to pitch server-side tagging to clients who don't care at all about tagging](https://stape.io/blog/pitching-server-side-tagging-to-real-world-clients): Most clients aren't tracking experts, and that's fine. Check out how to make a compelling case for server-side tracking in terms they actually care about.
- [Stripe purchase tracking via sGTM: a step-by-step guide](https://stape.io/blog/stripe-purchase-tracking-guide): Track Stripe Checkout purchases using sGTM. Send complete revenue, user, and session data to GA4 and Meta without exposing your secret key.
- [How to maximize data quantity and quality with Stape & Piano in a privacy-first setup](https://stape.io/blog/maximize-data-quality-with-stape-and-piano): Explore key data privacy, compliance, and security challenges, and discover practical solutions with Stape and Piano to optimize your data strategy.
- [Meta Omnichannel Ads playbook: requirements, setup, and best practices](https://stape.io/blog/meta-omnichannel-ads-playbook): Learn how to set up Meta Omnichannel Ads and track offline events
- [Fixing SaaS trial-to-paid attribution for Meta Ads with server-side tracking | Stape Care](https://stape.io/blog/saas-trial-to-paid-attribution-server-side-tracking): Case study on fixing SaaS trial-to-paid attribution in Meta Ads using sGTM, webhooks, and Stape Store to connect purchases and improve EMQ.
- [Meta Custom Audiences guide: how to create and automate](https://stape.io/blog/facebook-custom-audiences): Increase ROAS by targeting high-intent users with Meta Custom Audiences. Reach leads, work on retention, and use server-side tracking to ensure data accuracy.
- [Toolkit PDF-guide: what do you need to set up server-side tracking](https://stape.io/blog/server-side-tracking-toolkit): Learn how to set up server-side tracking with a PDF-toolkit. Recover lost data, improve attribution, and get more accurate insights without technical complexity.
- [16% lower cost per donation: how Depaul UK fixed donation tracking | Orla Incremental Media](https://stape.io/blog/depaul-uk-lowered-cost-per-donation-with-server-side-tracking): Depaul UK lowered cost per donation by 16% and recovered 8.06% of purchases after Orla Incremental Media rebuilt the setup with an sGTM hosted on Stape.
- [Profit tracking with sGTM and Stape Store: a complete guide](https://stape.io/blog/profit-tracking-sgtm-stape-store): Learn how to track real profit using server-side GTM and Stape Store. Build accurate, margin-based tracking and improve ad performance across Google Ads, Meta, and GA4.
- [How does server-side tagging work?](https://stape.io/blog/how-does-server-side-tracking-work): Server-side tracking sends website events to a server container, then forwards them to analytics and ad platforms.
- [50% conversions rise for ApriL Parfumerie | Us](https://stape.io/blog/fifty-percent-conversions-rise-for-april-parfumerie): Check out how Stape partner Us records 50% conversions increase for a Belgian beauty products retailer.
- [How to protect your data from loss and leakage](https://stape.io/blog/data-loss-and-leakage-prevention): Protect your data from loss and leakage with server-side tracking. Filter, validate, and control what reaches analytics and ad platforms.
- [Google's new additional sources measurement feature](https://stape.io/blog/google-tag-based-measurement): Google's new tag feature unifies online and CRM data as a source of truth to recover lost conversions and attribute high-value leads. Check how to configure it.
- [16% to under 4% of "(not set)" traffic reduction for a customized sweets retail brand | Stape Care](https://stape.io/blog/filtering-irrelevant-traffic-case-study): Discover how Stape Care fixed inconsistent analytics and attribution gaps by filtering irrelevant traffic and bot activity using our power-ups.
- [Meta omnichannel ads guide: sync online & offline conversions](https://stape.io/blog/meta-omnichannel-ads-guide): Improve ad performance by tracking online and in-store sales with Meta omnichannel ads. Lower costs, boost ROI, and optimize campaigns using complete sales data.
- [New customer tracking with sGTM and Stape Store: a complete guide](https://stape.io/blog/customer-tracking-stape-store): Accurately track new vs. returning customers with server-side GTM and Stape Store. Build a first-party identity system and improve Meta & Google Ads bidding.
- [Agency handbook: server-side tracking for agencies](https://stape.io/blog/agency-server-side-tracking-handbook): Download the agency handbook to improve tracking accuracy, pitch server-side tracking with confidence, and grow recurring revenue streams with Stape
- [How to prove server-side tracking ROI to clients and stakeholders](https://stape.io/blog/prove-server-side-tracking-roi): Show server-side tracking ROI to clients with clear guardrails, before/after or A/B methods, and proof layers in Stape Analytics, GA4, and ad platforms.
- [18.26% increase in Google Ads conversions with Click ID cookies using server-side tracking | Lars Friis](https://stape.io/blog/google-ads-conversions-uplift-case-study): See how Lars Friis recovered 5-20% Google Ads conversions by extending click ID cookie lifespan using server-side tracking with Stape.
- [Fix inconsistent event IDs caused by GTM tag sequencing](https://stape.io/blog/gtm-tag-sequencing-event-id-fix): Fix unique event ID mismatches by syncing IDs via the dataLayer. Ensure consistent deduplication across tags to increase your Meta Event Match Quality score.
- [67.9% drop in Direct Traffic: how Danish eCommerce restored attribution | Stape Care](https://stape.io/blog/fixing-marketing-attribution-case-study): See how our client improved Total Revenue by +37.5% and Average Purchase Revenue per user by +184 % using server-side tracking with Stape.
- [Understanding AI browser tracking: marketer and analyst guide](https://stape.io/blog/ai-browser-tracking): AI browsers mimic Chrome, skewing your data. Check tracking challenges and why identifying AI-driven traffic often remains uncertain.
- [100% orders tracked, +55% conversions, +56% revenue with server-side tracking | MCB](https://stape.io/blog/retail-data-transformation-server-side-case-study): 3 brands restored conversion data in Google Ads and Meta with server-side tracking on Stape. Results: 100% orders tracked, +55% conversions, +56% revenue
- [98% revenue tracked after recovering lost order data | MCB](https://stape.io/blog/tracking-accuracy-increased-for-jespers-planteskole-case-study): Jespers Planteskole reached 97–98% of revenue tracked with order data sent to GA4 and Meta through a server Google Tag Manager container.
- [Ad tags & Click tags: everything you need to know about ad tracking](https://stape.io/blog/ad-tag-and-click-tag): Ad tags & Click tags are components in digital advertising, used to track user interactions with ads and enable the delivery of targeted content.
- [10% to 85% leads tracked with server-side tracking and Meta Conversions API | MCB](https://stape.io/blog/leads-increase-for-finobo-case-study): Finobo increased tracked leads from 10% to 85% after switching to server-side tracking and sending lead events through Meta Conversions API.
- [sGTM vs Gateways: what to choose and why](https://stape.io/blog/sgtm-vs-gateways): sGTM gives full control across platforms, while Gateways offer a platform-focused setup for Google, Meta, TikTok, Snapchat.
- [3x lower sGTM costs: Stape vs. Google Cloud Run for Shopify | Analyzify](https://stape.io/blog/stape-vs-google-cloud-run-for-shopify-case-study): Stape vs Google Cloud Run for Shopify sGTM: Analyzify’s October 2025 comparison shows ~3x lower cost per 10k GA4 page_view requests with Stape.
- [Advanced bot traffic guide: filtering, prevention, and blocking](https://stape.io/blog/bot-filtering-blocking): Read about the main types of bot traffic, the most effective ways to prevent it, and how Stape can help you to minimize its effect.
- [Track CLTV conversions for lead generation with Google Sheets Reader](https://stape.io/blog/cltv-conversions-tracking-for-lead-generation): CLTV Conversions Tracking for Lead Generation measures the long-term value of leads, helping optimize marketing efforts and refine conversion strategies.
- [Piano Analytics server-side tracking configuration guide](https://stape.io/blog/piano-analytics-server-side-tracking-guide): Recover lost data and improve site performance by moving Piano Analytics to server-side GTM. Learn how to configure the Stape Piano Analytics Client and Tag.
- [How to set up Eulerian with server GTM](https://stape.io/blog/how-to-set-up-eulerian-with-server-gtm): Install the Eulerian template in GTM, configure the tag, add GA4 triggers, and send events through your Stape-hosted server container.
- [Server-side tracking for iGaming industry](https://stape.io/blog/server-side-tracking-for-igaming): Server-side tracking for iGaming is a powerful iGaming tracking solution that boosts data accuracy, bypasses ad blockers, and provides insights.
- [Website tracking and analytics audit made easy](https://stape.io/blog/website-audit): Get a free website audit with Stape using Website Tracking Checker to find tracking issues and improve site performance.
- [Digital Omnibus: What you need to know & steps before rollout](https://stape.io/blog/digital-omnibus-explanation): End of cookie consent fatigue? The Digital Omnibus unifies EU data laws and introduces automated consent via browsers. Check why you need server-side tracking.
- [How to configure the MCP Server for Google Analytics 4](https://stape.io/blog/mcp-server-for-google-analytics): Simplify the GA4 management and data reporting with Stape’s solution. Find out how to implement the GA4 MCP Server in a few minutes.
- [39% lower Google Ads CPA and 9+ Meta Match Quality with server-side tracking | Transparent Digital Services](https://stape.io/blog/transparent-digital-services-server-side-tracking-case-study): A skincare brand fixed missing events, reached match quality 9, and recorded 4,512 GA4 purchases after moving to server-side tracking by Stape.
- [20 tools every marketing agency should know](https://stape.io/blog/tools-for-marketing-agency): Explore the top 20 digital marketing agency tools for 2026 to optimize campaigns, improve efficiency, and deliver stronger results for clients' growth.
- [TikTok Ads conversion tracking: cost and conversion rate insights](https://stape.io/blog/tiktok-conversion-tracking): Learn what you need to know about TikTok conversion tracking: cost, metrics, types of ads, how to configure and optimize, and how to track offline conversions.
- [What are conversion lift studies? CLS and MMM explained](https://stape.io/blog/conversion-lift-studies-and-mmm): Conversion lift studies use test and control groups to measure real incremental lift from ads. Learn how CLS works with MMM and server-side tracking to guide budgets.
- [Meta's profit-based campaign optimization: use cases and setup](https://stape.io/blog/meta-profit-based-campaign-optimization): Profit optimization in Meta Ads helps scale campaigns more accurately by accounting for hidden costs like taxes and returns. Learn to set it up with server-side GTM.
- [How to fix GTM tags not firing with the All Pages trigger](https://stape.io/blog/first-touch-issue-tags-not-firing): If your tags don't fire at first touch, you risk losing UTM parameters and click IDs. Learn what may cause this issue and how to detect and fix it.
- [Track Google Ads Conversions using Data Manager API](https://stape.io/blog/google-ads-conversions-tracking-with-data-manager-api): Google Data Manager API is a tool for the management and integration of first-party data within Google Ads. It simplifies data sending by using a direct API call.
- [Beyond the basics: unexpected server-side tracking wins from real projects](https://stape.io/blog/interesting-server-side-tracking-use-cases): Explore how server-side tracking can boost performance: faster sites, cleaner data, higher ROI, and more thoughtful insights from every customer interaction.
- [How to improve Klaviyo event tracking: a guide to better data collection](https://stape.io/blog/improve-data-collection-for-klaviyo): Learn about Klaviyo tracking with Anonymous ID, and improve data accuracy. Receive up to 40% more added-to-cart events.
- [What is marketing mix modeling? MMM decoded](https://stape.io/blog/marketing-mix-modeling-mmm): Marketing mix modeling uses aggregated data to measure channel impact, plan budgets, and forecast sales in a privacy-safe way.
- [Web tracking explained: infographics](https://stape.io/blog/web-tracking-hierarchy): The full web tracking process explained: from user actions and tracking layers to Conversions API, data flow, compliance, and main marketing KPIs.
- [Send data from Salesforce to platform you need with Stape's app](https://stape.io/blog/salesforce-connector): Stape's Conversion Tracking app sends lead updates and online/offline conversions from Salesforce to your chosen platform, helping improve audience targeting.
- [360K+ recovered events and 76% fewer blocked requests with server-side tracking | mare interno](https://stape.io/blog/ga4-data-discrepancies-fixed-case-study): mare interno fixed tracking issues between EC-CUBE and GA4 with Stape, getting clear, reliable data without extra tech work.
- [Make your A/B tests smarter with server-side tracking](https://stape.io/blog/server-side-ab-testing): Improve your marketing with server-side A/B testing. Collect accurate data and achieve better results by implementing server-side tracking for your experiments.
- [Breadcrumb tracking for cross-session and cross-device user identification | Leopose Digital](https://stape.io/blog/track-users-across-multiple-sessions-breadcrumb-method): Find out Leonardo Pose’s Breadcrumb data tracking method, and what role Stape's power-ups play in shaping this methodology.
- [Stape Store use cases: how it supports your tracking needs](https://stape.io/blog/stape-store-use-cases): Stape Store is a built-in database for sGTM users that helps with duplicate checks, cross-domain tracking, POAS, CDP setup, and data storage.
- [Stape's Conversion Tracking CRM Apps: use cases and benefits](https://stape.io/blog/send-data-stape-conversion-tracking-crm-apps-guide): Stape's CRM apps for CRMs automatically send lead statuses updates from CRM to platforms such as Meta and Google Ads, improving campaign performance and audience targeting.
- [Send data to required platform from Zoho CRM with Stape's app](https://stape.io/blog/meta-zoho-crm-conversion-tracking-app): Stape Conversion Tracking app sends lead status updates and online/offline conversions from Zoho CRM to the platform you need for better audience targeting.
- [Report HighLevel Opportunity statuses to required platform with Stape](https://stape.io/blog/integrate-meta-highlevel-crm-conversion-tracking-app): Automatically send HighLevel CRM statuses to required platforms with Stape's app. Improve campaigns, target high-intent audiences, and track offline conversions.
- [New ways to improve conversion rate](https://stape.io/blog/conversion-rate-optimisation-hack): The main way to improve CRO is to fix how you track. Clean, reliable data helps ads learn faster and show to people ready to buy.
- [Send Pipedrive Deal statuses to required platform with Stape's app](https://stape.io/blog/pipedrive-crm-conversion-tracking-app): Transfer data on Deals from Pipedrive to any platform using the Stape Conversion Tracking app. Fuel Meta algorithms, improve campaigns, and track offline conversions.
- [How Google Tag Manager's preview mode helps you check and debug tags](https://stape.io/blog/gtm-preview-mode-and-debugging): Google Tag Manager preview and debug mode lets you test tags before they go live, showing fired tags, sent data, and errors for quick fixes.
- [HubSpot app by Stape: report data from CRM to the platforms you need](https://stape.io/blog/hubspot-crm-conversion-tracking-app): Send Contact status updates to platforms such as Meta & Google Ads and track offline conversions. Set up the Stape Conversions Tracking app for HubSpot.
- [24% more Google Ads conversions from a 4.5-month A/B test: server-side GTM vs client-side | seoplus+](https://stape.io/blog/sgtm-seoplus-marketing-measurement): Using Stape Analytics, seoplus+ compared client vs server GTM, recovering + 24% conversions, improving tracking accuracy and marketing performance.
- [How GTM & gtag use Service Workers for analytics](https://stape.io/blog/gtm-and-gtag-service-workers): Discover the two types of Service Workers used in GTM setups: server-side GTM and googletagmanager.com, and how they handle GA4 and Ads data requests.
- [Configure Amazon server-side tracking with Conversions API](https://stape.io/blog/amazon-server-side-tracking-conversions-api): Amazon Conversions API is a useful solution to track data more accurately. Find out how to configure Amazon server-side tracking using Stape's tag.
- [What are the /set_cookie requests in server-side Google Tag Manager (GTM)?](https://stape.io/blog/set-cookie-requests-in-gtm): /set_cookie requests in GTM manage first- and third-party cookies. Learn how they work and why they’re essential for server-side tagging.
- [2.2% more GCLIDs recovered on Safari iOS 26 with Query Replacer | Lars Friis](https://stape.io/blog/recover-gclids-safari-ios-26): Lars Friis helped his client recover 2.2% more Google Click IDs lost to Safari iOS 26 by using Stape’s solution Query Replacer.
- [Set up Google Ads conversion tracking for Shopify](https://stape.io/blog/google-ads-conversion-tracking-for-shopify): Configure Google Ads conversion tracking for a Shopify store using the standard client-based approach or more modern server-side tracking technology.
- [How to solve the error in Facebook CAPI: “API calls from the server require an appsecret_proof argument”](https://stape.io/blog/api-calls-from-the-server-require-appsecret-proof-argument): Learn what App Secret Proof is, why it's important, and how to implement it in your GTM Server-Side setup to resolve errors.
- [Set up Google Tag Manager in 5 minutes](https://stape.io/blog/google-tag-manager-setup): Learn about GTM setup step by step: configure server & web containers and create GTM tags in 5 minutes using a free Setup Assistant tool.
- [How to run and track ads on Wix](https://stape.io/blog/wix-ads): You can run ads on Wix with AdSense, affiliates, or sponsored content. Track results using web and server-side tools to see what is really profitable.
- [Step-by-step guide on Microsoft Conversion API integration](https://stape.io/blog/guide-microsoft-conversion-api-integration): Microsoft has launched its official Conversion API, making it possible to set up server-side tracking for the platform. Find out how to do it using Stape's tag.
- [Setup Assistant: what it is, how to set up, and its benefits](https://stape.io/blog/setup-assistant-by-stape): With Stape's Setup Assistant, you can easily create personalized GTM templates for free. Find out more about the tool and its benefits.
- [Meta CAPI for Salla via server GTM](https://stape.io/blog/meta-capi-for-salla-via-server-gtm): Find out how to configure server-side tagging for your Salla site with server Google Tag Manager.
- [Safari click ID removal: recover attribution with server-side tracking](https://stape.io/blog/safari-removes-click-identifiers-solution): In September 2025, Safari plans to remove GCLID parameters from URLs in standard browsing mode. Server-side tracking can help to make your tracking accurate.
- [How to build a tagging strategy for reliable tracking](https://stape.io/blog/website-analytics-tagging-strategy): Build an analytics tagging strategy by using consistent event names, complete details, and server delivery to keep data clear and make ads more profitable.
- [Set up automatic Google Customer Match Lists](https://stape.io/blog/customer-list-google-ads): Find out more about the Customer List in Google Ads, and how to set up automatic Google Customer Match Lists using server GTM or CRM/CMS app.
- [Twitch advertising: how it works, pricing, and strategies for 2026](https://stape.io/blog/twitch-ads): Twitch ads run during live streams to reach young, engaged viewers. Learn formats, costs, targeting, and how to set up high-performing campaigns.
- [Essential eCommerce KPIs to measure and maximize performance](https://stape.io/blog/ecommerce-kpis): Learn how eCommerce KPIs help improve every stage of your eCommerce funnel. Track key metrics to boost performance and drive more conversions.
- [50% increase in tracked events: webhooks setup for HandyHand and HappyHelper | Obsidian Digital](https://stape.io/blog/webhooks-advanced-tracking-handyhand-happyhelper): Handyhand and HappyHelper used advanced server-side webhook tracking with Obsidian and Stape for accurate attribution and reliable cross-device tracking.
- [Digital marketing effectiveness: key KPIs and tools for 2026](https://stape.io/blog/measure-marketing-effectiveness-and-impact): Measure what matters. Learn how to track digital marketing performance using KPIs, clean data, and tools like GA4 and server-side tracking.
- [22 Questions on conversion tracking](https://stape.io/blog/conversion-tracking-faq): Find out what conversion tracking is, how to set it up, and how to improve results using server-side tools by Stape.
- [Proven strategies to improve data quality and integrity](https://stape.io/blog/improve-data-quality-and-integrity): Discover essential tips for data quality improvement and learn how to improve data integrity to ensure accurate, reliable, and consistent information.
- [Lead acquisition guide: how to get quality leads](https://stape.io/blog/lead-acquisition): Lead acquisition process includes defining your audience, nurturing leads, and measuring performance. Check guide for specialists looking to convert more customers.
- [How to collect and use customer data for marketing](https://stape.io/blog/customer-data-collection): Discover effective customer data marketing strategies to collect valuable insights, personalize campaigns, and drive business growth.
- [Marketing spend optimization: smart ways to cut waste and improve results](https://stape.io/blog/marketing-spend-optimization): Optimize your marketing spend in 2026 by using clean tracking, data-driven attribution, and smart budget rules to cut waste and increase ROAS.
- [36% more conversions with server-side Google Ads tracking for Shopify | Lars Friis](https://stape.io/blog/increase-conversions-google-ads-case-study): Server-side tracking helped Lars Friis’ client track 36% more conversions in Google Ads compared to Shopify's Google App. Check how the result was achieved.
- [Google Tag Manager certifications: which ones are worth it?](https://stape.io/blog/google-tag-manager-certification): Compare top GTM certifications in 2025 like Stape Academy, MeasureSchool, CXL, and Google Skillshop. See what each teaches, who it's for, and if it's worth it.
- [How to configure consent management using GTM and Axeptio](https://stape.io/blog/consent-management-gtm-axeptio): Setting up Consent Management with Axeptio and GTM includes creating a banner, integrating Axeptio with the server GTM, and adding the banner to the website.
- [Google Tag Gateway + Stape Gateway: first-party tagging setup](https://stape.io/blog/google-tag-gateway-gtg-with-stape): Learn how Google Tag Gateway and Stape Gateway work together to provide the most robust, privacy-safe, first-party tracking setup available.
- [93% more conversions attributed to Meta ads | Forward Media Turkey](https://stape.io/blog/increase-meta-conversions-case-study): Discover how Forward Media implemented server-side tracking for Atasun Optik (part of EssilorLuxottica) to improve data reliability and increase Meta Ads conversions by 93%
- [CDP vs CRM: what’s the real difference and when to use both](https://stape.io/blog/cdp-vs-crm): CDP collects behavior data across tools. CRM tracks contacts and deals. Use both to get full customer insights and improve marketing and sales.
- [Google Tag Manager consultant: what they do and when to hire one](https://stape.io/blog/google-tag-manager-expert): A Google Tag Manager consultant sets up and manages tracking. Hire one when data is missing or off. They help you track better and improve performance.
- [What's new in Amazon advertising for 2026?](https://stape.io/blog/amazon-advertising): Amazon Advertising for 2026: features, ad types, costs & strategies to succeed.
- [LinkedIn conversion tracking explained](https://stape.io/blog/linkedin-conversion-tracking): Check out LinkedIn conversion tracking methods, including Insight Tag and Conversions API. Learn how to set up, optimize data accuracy, and improve campaign performance.
- [Facebook ads for real estate: advanced 2026 guide](https://stape.io/blog/real-estate-facebook-ads): Run Facebook ads for real estate by targeting location and interests, using lead forms or video, and tracking results with server-side data for better ROI.
- [Tracking cookies explained for beginners (with free cookie checker)](https://stape.io/blog/tracking-cookies): Tracking cookies and cross-site cookies are small data files that monitor users' browsing activity across websites.
- [Google Tag Gateway explained](https://stape.io/blog/what-is-google-tag-gateway): Google Tag Gateway allows setting up first-party tracking for GA4 and Google Ads. Check out how it works, its benefits, and comparison with SST.
- [A guide on how to set up Google Ads conversion tracking in 2026](https://stape.io/blog/google-ads-conversion-tracking): Google Ads conversion tracking records user actions after they click on an ad. Learn how to configure it in our guide and optimize your ads today.
- [Server-side tagging guide: benefits and tools to use](https://stape.io/blog/server-side-tagging): Server-side tagging sends data via a cloud server, reducing browser data loss and improving privacy compliance. This article explains it in detail.
- [Marketing ROI: calculation, benchmarks, and strategies to improve it](https://stape.io/blog/increase-marketing-roi): Calculate your marketing ROI correctly, improve tracking accuracy, and send better signals to Google and Meta for smarter ad performance.
- [How to configure consent management using GTM and iubenda](https://stape.io/blog/set-up-consent-management-gtm-iubenda): Configuring Consent Management with iubenda and GTM includes activating iubenda, integrating it with GTM, and setting up a server container.
- [Guide on Microsoft Bing Ads + improvement tips](https://stape.io/blog/bing-ads): Microsoft Ads is a cost-effective PPC platform. Learn campaign setup steps and top tips like negative keywords to optimize your Bing Ads performance.
- [Customer data analytics guide for 2026](https://stape.io/blog/customer-data-analytics): Learn how to track customer data, select the right tools, and apply insights to your marketing strategy.
- [Data validation techniques in server-side tagging](https://stape.io/blog/data-validation-techniques): Explore effective data validation methods to ensure accuracy in server-side tracking for better analytics and decision-making.
- [Who can benefit from Snapchat Ads (with examples)](https://stape.io/blog/benefit-from-snapchat-ads-for-businesses): Learn about Snapchat Ads: how they can be used in artistic spheres, politics, eCommerce, dropshipping spheres, and what benefits they can bring.
- [Optimize customer data management with server-side tracking](https://stape.io/blog/customer-data-management): Discover how server-side tracking can enhance customer data management, improve security, and boost marketing efficiency in 2025. Learn key strategies and integration tips.
- [How to set up the Stape MCP server](https://stape.io/blog/stape-mcp-server-configuration): Discover how to set up Stape MCP Server. Stape’s solution makes managing your containers easier than ever.
- [How to configure the MCP Server for Google Tag Manager](https://stape.io/blog/mcp-server-for-google-tag-manager): Check out how to implement the MCP Server for GTM in no time. Simplify the GTM account and container management with Stape’s solution.
- [Tips to pitch server-side tracking to clients and stakeholders](https://stape.io/blog/how-to-pitch-server-side-tracking): If you are looking for a way to pitch server-side tracking, check Stape's guide. We provide real-world examples, benefits, and tips to make your case.
- [Discover all the nuances of ROS and how to improve it](https://stape.io/blog/return-on-sales-ros): Learn about ROS and all its nuances: how it is measured, how to improve it, and what mistakes to avoid during this process.
- [Digital marketing analytics explained: what you need to know in 2026](https://stape.io/blog/digital-marketing-analytics): Understand digital marketing analytics and how to use marketing data to improve campaigns, track performance, and grow your business in 2026.
- [Advanced eCommerce performance analytics for 2026](https://stape.io/blog/ecommerce-performance-analytics): Discover top strategies and tools in this 2026 guide to advanced eCommerce performance analytics. Boost ROI and make smarter data-driven decisions.
- [How to improve PPC performance | Guide for 2026](https://stape.io/blog/improve-ppc-performance): Boost your PPC performance in 2026 with expert tips on targeting, bidding, ad copy, and analytics to maximize ROI and drive better results.
- [Tracking iframe done right](https://stape.io/blog/iframe-tracking): Learn how to track events in iframes and solve common tracking issues using GTM, Web APIs, and custom scripts for iframe interactions.
- [Attribution tracking guide](https://stape.io/blog/attribution-tracking): Learn how attribution tracking works, why it matters, and how Stape improves analytics with server-side tracking for accurate multi-channel attribution.
- [10 tips how to optimize Facebook Ads for better performance in 2026](https://stape.io/blog/facebook-ad-optimization): Discover the best Facebook advertising tips to boost your ROI! Learn how to optimize Facebook Ads with these 10 expert strategies for better performance in 2026.
- [How to achieve 100% accurate tracking on Shopify with sGTM and Stape Store](https://stape.io/blog/accurate-shopify-tracking-stape-sgtm): Ensure 100% tracking accuracy on Shopify with sGTM and Stape. Don’t miss a conversion + improve attribution for better marketing insights.
- [Is it possible to configure server-side tracking for Bing/Microsoft Ads?](https://stape.io/blog/bing-server-side-tracking): Microsoft Ads server-side tracking isn't currently possible to set up. However, markets can partly implement Bing server-side tracking for offline conversions.
- [How to integrate Facebook Pixel with a web GTM container](https://stape.io/blog/add-facebook-pixel-gtm): Discover how to set up Facebook Pixel and GTM integration using Stape’s Meta Pixel tag. See the benefits of a tag that will become a part of Meta ad campaigns optimization.
- [How to set up AdRoll tag using server GTM](https://stape.io/blog/adroll-server-side-tracking): Discover how you can set up AdRoll integration with your website in a few simple steps. Track standard events and set custom ones to meet the needs.
- [How to set up Sendlane tag using server GTM](https://stape.io/blog/sendlane-server-side-tracking): Configure the Sendlane tag for server GTM using Stape’s tag. Set up event tracking, add contacts to lists, and start server-side tracking.
- [How to set up Adtraction tag using server GTM](https://stape.io/blog/adtraction-server-side-tracking): Check out how you can easily set up Adtraction integration with your website using a tag developed by Stape.
- [You've sent potentially violating personal data to Meta: what to do](https://stape.io/blog/fix-personal-data-violations-meta): Learn how to fix the issue of sending potentially violating personal data to Meta. Stay compliant with privacy laws and protect user data.
- [Spotify ads | pros and cons and how much cost?](https://stape.io/blog/spotify-ads-pros-and-cons-cost): Discover how Spotify Ads work, their pros and cons, pricing, and best practices for targeting engaged listeners in the right moments.
- [Significant reduction in hosting costs with server-side tracking | ZweiDigital](https://stape.io/blog/case-study-stape-transformed-tracking-for-zweidigital): Learn how ZweiDigital improved data tracking with Stape and Meta Conversions API integration, boosting data accuracy and marketing performance.
- [37% ROAS increase and 20% CPA reduction with Stape | ZweiDigital](https://stape.io/blog/herzlack-meta-tracking-optimization): Find out how ZweiDigital and Herzlack improved campaign efficiency with Stape, increasing ROAS and lowering CPA.
- [15% to 30% more complete data in Meta Events Manager | Hide and Seek](https://stape.io/blog/hide-and-seek-implemented-server-side-tracking-with-stape): Check how server-side tracking and Meta Conversions API helped Hide and Seek’s clients achieve precise data collection.
- [Marketing Data Enrichment](https://stape.io/blog/marketing-data-enrichment): Enhance your marketing strategy with data enrichment. Improve targeting, personalization, and decision-making with enriched customer insights.
- [Chrome extension GTM Helper by Stape: key features and use cases](https://stape.io/blog/stape-chrome-extension): Learn how to install and use Stape Chrome Extension, a free tool to make your GTM experience more efficient!
- [GTM best practices and tracking tags for 2026](https://stape.io/blog/gtm-best-practices-and-tracking-tags): Explore the list of tracking tags for web and server GTM containers and take advantage of Google Tag Manager best practices selected by Stape.
- [How to set up Admitad tag using server GTM](https://stape.io/blog/admitad-gtm-tag-setup): Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.
- [What should marketers expect from Snapchat Ads?](https://stape.io/blog/snapchat-ads-explained): Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.
- [Using Stape SDKs for server-side tracking](https://stape.io/blog/stape-sdk): Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.
- [What is Conversions API? How does it work & most popular platforms](https://stape.io/blog/conversions-api-explained): Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.
- [How Eyk integrated Stape to give eCommerce teams control over attribution data](https://stape.io/blog/eyk-integrated-server-side-tracking-from-stape): Discover how Eyk collaborated with Stape’s team to reach the best server-side tracking solution.
- [Targeted advertising: what is and how to improve?](https://stape.io/blog/improve-targeted-advertising): This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.
- [Marketing attribution models: which one to choose in 2026](https://stape.io/blog/marketing-attribution-models): In this post, you will learn how choosing the right marketing attribution model in 2026 can help you optimize cross-channel attribution for better ROI.
- [How to set up GoHighLevel tag using server GTM](https://stape.io/blog/gohighlevel-gtm-tag-setup): Check a convenient way to set up GoHighLevel tracking using the server GTM tag developed by Stape. Read a guide on how you can start creating new contacts in no time.
- [Step-by-step guide to deleting a GTM container](https://stape.io/blog/delete-google-tag-manager-container): Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.
- [How to set up Salesforce tag using server GTM](https://stape.io/blog/salesforce-gtm-tag-setup): Find out how you can set up lead events tracking using the Salesforce tag for server GTM developed by Stape.
- [Data trends in digital marketing for 2026](https://stape.io/blog/digital-marketing-data-trends): Explore key 2026 digital marketing trends like first-party tracking, offline data, trust building, etc., plus common challenges and solutions to choose from.
- [What is first-party data and how to use it?](https://stape.io/blog/first-party-data): Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.
- [Why are there no alternatives to Stape?](https://stape.io/blog/stape-alternatives): In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.
- [How to set up PipeDrive tag using server GTM](https://stape.io/blog/pipedrive-gtm-tag-setup): Configure contacts and leads tracking in a couple of minutes with the help of PipeDrive tag for server Google Tag Manager.
- [What is Signals Gateway & Setup Guide](https://stape.io/blog/what-is-signals-gateway): Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.
- [How to improve Google Ads performance in 2026](https://stape.io/blog/improve-google-ads-performance): Improve Google Ads performance with Stape's tutorial. Check Google Ads optimization strategies you should try in 2026 and boost your ad campaigns.
- [How to set up Google Ads Conversion Adjustments tag via server GTM](https://stape.io/blog/google-ads-conversion-adjustment): Learn how to use the Google Ads Conversion Adjustments tag in server GTM to adjust conversions for returns or cancellations. Follow our step-by-step setup guide.
- [How to set up Yelp Conversions API tag using server GTM](https://stape.io/blog/yelp-gtm-tag-setup): Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.
- [How to set up ShareASale tag using server GTM](https://stape.io/blog/shareasale-analytics): Check how to set up ShareASale conversion tracking with GTM using Stape’s tag. Get accurate tracking, strong security, and benefits of server-side tracking.
- [How to set up Quora CAPI tag using server GTM](https://stape.io/blog/set-up-quora-tag-using-server-gtm): Find out the benefits of a Quora Conversions API tag and get a guide on setting it up in a few simple steps.
- [Personally Identifiable Information (PII) data explained](https://stape.io/blog/personally-identifiable-information): Discover what PII is, and how you can ensure compliance with data privacy regulations, safeguarding customer trust and protecting your business from legal risks.
- [How to set up Nextdoor CAPI tag using server GTM](https://stape.io/blog/nextdoor-server-side-tracking): Check Stape’s Nextdoor CAPI to set up accurate data tracking and effectively optimize campaign performance.
- [Facebook tracking guide for 2026](https://stape.io/blog/facebook-tracking): Check our end-to-end guide on Facebook ads conversion tracking. Find out how you can track ad campaign performance in 2026 and what tracking strategies to try.
- [Third-party cookies: detailed guide & news, insights for 2026](https://stape.io/blog/third-party-cookies): Learn what third-party cookies are, how they impact digital marketing, and how to manage them, and compliance tips.
- [Facebook Lead Ads: guide for 2026](https://stape.io/blog/facebook-lead-ads): Working on your lead generation with Facebook Lead Ads in 2026? Check out this simple guide to get started, optimize your ads, and stay privacy-friendly!
- [Avoid the harmful impact of ad blockers on your website tracking code](https://stape.io/blog/bypass-adblock-detection): Overcome GA4 ad blocks with adblock detection bypass via Stape’s Custom Loader. Encrypt requests for accurate tracking. Measure data recovery with Stape Analytics.
- [Ad tracking guide for 2026](https://stape.io/blog/ad-tracking): See how you can boost your advertising monitoring in 2026. Find out what ad tracking tools to use, advanced strategies, challenges you may face, and more.
- [Digital Operational Resilience Act (DORA) explained](https://stape.io/blog/dora-regulation): Learn about the Digital Operational Resilience Act regulation (DORA) and its impact on digital resilience. This guide explains the DORA and its requirements.
- [Google’s first-party mode vs. server-side tracking](https://stape.io/blog/google-first-party-mode-vs-server-side-tracking): See the detailed guide on Google’s first-party mode, its benefits, how it differs from server-side tracking, and how you can set up first-party mode.
- [30% less data loss for a Swiss fresh pet food brand | Optimize With Data](https://stape.io/blog/optimize-with-data-records-up-to-fifteen-percent-less-data-loss-for-a-swiss-leading-fresh-pet-food-industry-brand): Find out how Stape partner Optimize With Data measures up to 30% more data gain for a Swiss fresh pet food company.
- [30.7% more reported conversions in Meta Ads, plus lower cost per purchase | Optimize With Data](https://stape.io/blog/thirty-percent-conversions-growth-with-stape-partner-optimize-with-data): Check out how Stape partner Optimize With Data records 30% conversions increase for a European e-commerce mentorship company.
- [40% reduction in Direct Traffic for Zumnorde | Projecter](https://stape.io/blog/zumnorde-achieves-40-per-cent-reduction-in-direct-traffic-projecter-case-study): Discover how server-side tagging improves attribution: 40% less Direct revenue, +9% Google Ads revenue, and +13% Email Marketing revenue accuracy.
- [Why are UTM parameters removed, and how can you fix it?](https://stape.io/blog/avoid-utm-parameter-removal): Fix UTM parameter removal. Use server-side GTM to transform custom parameters back to UTMs. Improve campaign tracking and GA4 accuracy.
- [Pub/sub push subscriptions explained & setup guide](https://stape.io/blog/pub-sub-push-subscriptions): Simplify your data management! Use Pub/Sub push subscriptions with server GTM to automate data flow and improve tracking. We'll show you how to set it all up.
- [Cost-effective server-side hosting for efficient data management | Clickr Media](https://stape.io/blog/cost-effective-server-side-hosting-clickr-media-case): Find out how Stape’s partner Clickr Media optimized their data management with server-side hosting.
- [Meta CAPI for PrestaShop via server GTM](https://stape.io/blog/meta-capi-for-prestashop-via-server-gtm): Check out how to set up server-side tagging for your PrestaShop site with server Google Tag Manager.
- [Meta CAPI for Wix via server GTM](https://stape.io/blog/meta-capi-for-wix-via-server-gtm): Discover how to set up server-side tagging for your Wix site with server Google Tag Manager.
- [Faster and more secure data collection | Social Zense](https://stape.io/blog/faster-and-more-secure-data-collection-for-social-zense): Stape partner Social Zense increased data collection speed and security with server-side tagging tools.
- [Understanding Stape power-ups: key features and how to use](https://stape.io/blog/understanding-stape-power-ups-key-features-uses): Explore Stape power-ups, their features, and how to use them to improve server-side tracking and select the optimal configuration settings.
- [Server-side GTM for single-page applications (SPAs)](https://stape.io/blog/server-side-gtm-for-single-page-applications): Track SPAs accurately with server-side GTM! Learn how to set up pageview tracking, handle events, and optimize data collection for GA4 and GTM.
- [Server-side tagging for Wix](https://stape.io/blog/wix-app-for-server-google-tag-manager): Wix is a leading platform for creating websites. Learn how to set up Stape Conversion Tracking app for server-side tracking to enhance data accuracy and improve tracking.
- [Cross-device tracking explained: what is it and how it works](https://stape.io/blog/cross-device-tracking): Click on Scan your site to use our Website Tracking Checker and get a detailed report on how to fix tracking issues and boost performance.
- [Server-side Google Analytics 4 for BigCommerce](https://stape.io/blog/server-side-tracking-for-bigcommerce): Learn how to connect GA4 to your BigCommerce store using server-side tracking. Ensure precise data collection and seamless event tracking.
- [Snowplow tracking integration with server Google Tag Manager](https://stape.io/blog/snowplow-tracking-with-sgtm-container): Learn how to implement Snowplow tracking via sGTM to optimize your data collection process. Get accurate insights with server-side tracking.
- [Server GTM container is not receiving requests - reasons and fixes](https://stape.io/blog/server-gtm-container-is-not-receiving-requests-solution): Server GTM preview empty? Fix tracking issues caused by transport URL, GA4 conflicts, or CORS/CSP settings with this troubleshooting guide.
- [Profit on Ad Spend: why it matters and how to set it up via Stape](https://stape.io/blog/profit-on-ad-spend): Profit on Ad Spend tracking with Stape optimizes ad performance. Learn how to set it up for accurate profit-based analytics in Google Ads and GA4.
- [Setting up webhooks via the Shopify Flow app](https://stape.io/blog/setting-up-webhooks-via-the-shopify-flow-app): Learn how to configure webhooks in Shopify Flow to send recurring subscription purchase events to Google Analytics 4 via server-side GTM.
- [PrestaShop module for server Google Tag Manager](https://stape.io/blog/prestashop-module-for-server-google-tag-manager): Set up server-side tracking for your PrestaShop store with Stape’s GTM module. It bypasses ad blockers, enriches data, and ensures accurate tracking.
- [Cookie banner: all-in-one guide](https://stape.io/blog/cookie-banner-all-in-one-guide): Cookie banners are essential for GDPR, CPRA, and LGPD compliance. Learn how to create a cookie banner, ensure consent, and protect your website from fines.
- [Stape Gateway: simplify server-side tracking for GA4 & Google Ads](https://stape.io/blog/what-is-stape-gateway): Simplify GA4 & Google Ads server-side tracking with Stape Gateway. Bypass ad blockers, extend cookies, and enhance data accuracy without complex setups.
- [22% conversions increase for Lingopie | Vakulski-Group](https://stape.io/blog/twenty-two-percent-conversions-increase): Find out how Stape’s hosting helped Vakulski-Group reach a 22% conversion increase for a client Lingopie.
- [90% data accuracy rise for a Dutch lighting company | Tanu Agency](https://stape.io/blog/ninety-percent-data-accuracy-rise-for-a-dutch-company): Learn how Stape’s partner Tanu Agency helped achieve LEDWINKEL-Online a 90% data accuracy rise with server-side tracking.
- [20% of data recovered from tracking prevention | Peak Metrics](https://stape.io/blog/twenty-percent-of-data-recovered-from-tracking-prevention): Learn how server-side tracking with Stape helped Peak Metrics recover data blocked by ad blockers and ITP. See the impact on data volume and accuracy.
- [Delay requests for better timing in server Google Tag Manager](https://stape.io/blog/delay-requests-with-stape-power-up): Boost your server-side tracking with Stape's Request Delay power-up. Delay data requests up to 1500 minutes for better timing in Google Tag Manager.
- [Add user IDs to the sGTM events data with Stape’s power-up](https://stape.io/blog/add-user-ids-to-the-sgtm-events-data-with-stape-power-up): Optimize your server-side tracking by adding User IDs to sGTM events using Stape's power-up. This will improve your data precision and analysis.
- [Auto convert of webhook’s data in XML to JSON with Stape’s power-up](https://stape.io/blog/auto-convert-of-webhooks-data-in-xml-to-json-with-stapes-power-up): Check the use case for XML to JSON power-up by Stape and convert webhook’s data in XML easily.
- [Phone Number Formatter variable for Google Tag Manager container](https://stape.io/blog/phone-number-formatter-variable-for-google-tag-manager-container): Discover how to easily format phone numbers to the E.164 standard, improving data consistency across your marketing and analytics platforms.
- [Klaviyo Lookup variable for Google Tag Manager server container](https://stape.io/blog/klaviyo-lookup-variable-for-google-tag-manager-server-container): Discover how to implement the Klaviyo Lookup variable in Google Tag Manager server container to retrieve valuable user information based on 'kx' cookies.
- [How global data privacy laws affect user tracking strategies](https://stape.io/blog/how-global-data-privacy-laws-affect-user-tracking-strategies): Read how global privacy laws like GDPR, CCPA, and others affect user tracking strategies. Learn how server-side tracking with Stape can help with complaint tracking.
- [Top cloud databases for server GTM explained](https://stape.io/blog/top-cloud-databases-for-server-gtm-explained): Are you looking for a cloud database for server GTM? Check out Stape’s analysis of popular ones and pick the right one for you.
- [Consent Parser variable for Google Tag Manager server container](https://stape.io/blog/consent-parser-variable-for-google-tag-manager-server-container): Decode and interpret Consent Mode v2 strings with a Consent Parser variable for server Google Tag Manager.
- [95% tracking accuracy after fixing a 30% conversion data gap in Google Ads and GA4 | ROI Assist](https://stape.io/blog/roi-assist-achieves-a-thirty-three-percent-increase-in-facebook-ads-tracking-accuracy-with-stape-server-side-tracking): Learn how Stape partner ROI Assist helped their clients record a 33% growth in data accuracy with server-side tracking
- [Math variable for Google Tag Manager server container](https://stape.io/blog/math-variable-for-google-tag-manager-server-container): Perform calculations in server GTM. Use the Math variable to multiply, divide, add, or subtract values for ad spend, conversion adjustments, and custom metrics.
- [Pub/Sub Publish tag for Google Tag Manager server container](https://stape.io/blog/pub-sub-publish-tag-for-google-tag-manager-server-container): Learn how to use the Pub/Sub Publish tag in server GTM to seamlessly send event data to Google Cloud Pub/Sub for data processing and automation.
- [What is event tracking in GA4: a guide to boosting your data insights](https://stape.io/blog/what-is-event-tracking-in-ga4-a-guide-to-boosting-your-data-insights): GA4 event tracking helps monitor user interactions, analyze data, and optimize marketing strategies. Set up accurate data collection with ease!
- [User Data Extractor variable for Google Tag Manager server container](https://stape.io/blog/user-data-extractor-variable-for-google-tag-manager-server-container): User Data Extractor for sGTM captures personal details from server-side events, such as emails and phone numbers, boosting marketing and tracking.
- [End-to-end guide on data layer in Google Tag Manager](https://stape.io/blog/end-to-end-guide-on-data-layer-in-google-tag-manager): Improve your GTM tracking with the dataLayer. Learn how to implement it, send data, and avoid common mistakes for richer insights into user behavior.
- [Firestore Request Delay tag for Google Tag Manager server container](https://stape.io/blog/firestore-request-delay-tag-for-google-tag-manager-server-container): Discover the benefits of the Firestore Request Delay tag for sGTM, enabling delayed, stored, or replayed events using Firebase Firestore for better event management.
- [Duplicate Transaction Checker variable for Google Tag Manager server container](https://stape.io/blog/duplicate-transaction-checker-variable-for-google-tag-manager-server-container): Detect and block transactions that have already been processed to avoid duplication in analytics platforms, which can lead to inflated conversion metrics.
- [15% less data loss for a digital transformation agency | BlueTree](https://stape.io/blog/digital-transformation-agency-records-fifteen-percent-more-data-gain-with-stape): Find out how a digital transformation and IT consulting agency gained 15% more data with Stape server-side tracking
- [Google Merchant Center Lookup variable for Google Tag Manager server container](https://stape.io/blog/google-merchant-center-lookup-variable-for-google-tag-manager-server-container): Discover how the Merchant Center Lookup variable enhances product data for Google Ads and Analytics using server-side GTM.
- [Days In Seconds variable for Google Tag Manager server container](https://stape.io/blog/days-in-seconds-variable-for-google-tag-manager-server-container): Discover how to use the Days In Seconds variable to easily convert days into seconds for precise time calculations in server-side tracking setups.
- [Server-side Google Ads conversion tracking for BigCommerce](https://stape.io/blog/server-side-google-ads-conversion-tracking-for-bigcommerce): BigCommerce is an eCommerce platform that helps businesses manage stores and optimize marketing with server-side Google Ads conversion tracking.
- [How to improve web analytics data quality: challenges and solutions](https://stape.io/blog/how-to-improve-web-analytics-data-quality-challenges-and-solutions): Improve web analytics data quality! This guide covers challenges like ad blockers and cookie lifetimes, and how Stape helps ensure reliable tracking and insights.
- [Meta CAPI for BigCommerce via server GTM](https://stape.io/blog/meta-capi-for-bigcommerce-via-server-gtm): Learn how to set up server-side tagging for your BigCommerce site through Meta Events Manager.
- [Weather variable for server Google Tag Manager](https://stape.io/blog/weather-variable-for-server-google-tag-manager): Stape has created a Weather variable for server GTM. The variable helps to monitor a specific city’s air temperature. Check our guide and set it up in a couple of minutes.
- [Meta CAPI for a custom website via server GTM](https://stape.io/blog/meta-capi-for-a-custom-website-via-server-gtm): Implement Meta CAPI for custom sites via server GTM. Step-by-step guide: server setup, data layer, templates, and testing. Boost data accuracy & ad tracking.
- [Meta CAPI for Magento 2 via server GTM](https://stape.io/blog/meta-capi-for-magento-via-server-gtm): Learn how to set up server-side tagging for your Magento 2 site through Meta Events Manager.
- [Server-side tracking for Bloomreach](https://stape.io/blog/server-side-tracking-for-bloomreach): Bloomreach is a platform that personalizes the eCommerce experience. Learn how to set up server-side tracking with GTM for better data accuracy and security.
- [Meta CAPI for Wordpress via server GTM](https://stape.io/blog/meta-capi-for-wordpress-via-server-gtm): WordPress server-side tracking with Stape’s GTM container templates ensures accurate data collection, ad-block resistance, and seamless event tracking setup.
- [Object Builder Variable for server Google Tag Manager](https://stape.io/blog/object-builder-variable-for-server-google-tag-manager): Stape has developed an Object Builder Variable for server GTM to create and organize data as JS objects. See our end-to-end guide to set it up in a few simple steps.
- [Meta CAPI for Shopify via server GTM](https://stape.io/blog/meta-capi-for-shopify-via-server-gtm): Learn how to set up Facebook Conversions API for Shopify using Stape’s app. Step-by-step guide covering configuration, triggers, and verification.
- [Stape Analytics: measure the impact of your server-side tracking](https://stape.io/blog/stape-analytics-measure-the-impact-of-your-server-side-tracking): Analyze server-side tracking with Stape Analytics. Measure data recovery, ad block impact, and browser restrictions. Prove ROI and boost data accuracy.
- [62% more revenue for WoodUpp with server-side tracking | ASENTO](https://stape.io/blog/asento-measuring-62-per-cent-more-revenue-for-woodupp-with-server-side-tracking): Discover how a Danish manufacturer reached revenue growth with Stape in our case study from ASENTO.
- [91.84% more Measured Product Views with server-side tracking and Klaviyo integration | Obsidian Digital](https://stape.io/blog/case-study-scandinavian-biolabs-amplifies-klaviyo-revenues-with-server-side-tracking): Discover how implementing server-side tracking with GTM improved Scandinavian Biolabs' ability to track user behavior and trigger effective email marketing automation.
- [34% more conversions recorded for immune and wellness supplements company | Measure Your Web](https://stape.io/blog/immune-supplements-company-records-34-percent-more-conversions-with-server-side-gtm): Discover how a Slovenian company in the immune and wellness supplements niche recorded 32% more conversions using sGTM.
- [HTTP Lookup Variable for server Google Tag Manager](https://stape.io/blog/http-lookup-variable-for-server-google-tag-manager): Stape has created an HTTP Lookup Variable for server GTM to customize and enrich the data you get. Check out our end-to-end guide for setting it up.
- [How to effectively use GTM Tools by Stape](https://stape.io/blog/how-to-effectively-use-gtm-tools-by-stape): Initially created by Simo Ahava, GTM Tools is now managed by Stape. Find out the tool’s benefits and how to use it.
- [What is data driven personalization and how to get most of it](https://stape.io/blog/how-to-use-data-to-drive-personalization): Data-driven personalization means using customer data to deliver tailored experiences that increase engagement and results.
- [Consent Management in Microsoft (Bing)](https://stape.io/blog/consent-management-in-microsoft-bing): Consent Management for Microsoft Ads ensures GDPR compliance. Learn how to implement Bing Ads conversion tracking with UET tags and consent mode.
- [Tag status “failed” in GTM: the reasons and solutions](https://stape.io/blog/tag-status-failed-in-gtm-reasons-and-solutions): Learn how to fix the "Failed" firing status in Google Tag Manager (GTM). Common issues include tag configuration errors, trigger and JavaScript etc.
- [How to reduce JavaScript files of GTM in PageSpeed Insights](https://stape.io/blog/how-to-reduce-javascript-files-of-gtm-in-pagespeed-insights): Find out how to reduce GTM JavaScript files from the PageSpeed Insights report with solutions from Stape. Bonus: learn how to take control of GTM JS files.
- [What is Protected Audience API?](https://stape.io/blog/what-is-protected-audience-api): GDPR enforcement intensifies, as Swedish DPA imposes fines for illicit EU to US data transfers via GA. Stape Europe offers a GDPR-compliant sGTM proxy.
- [DNS configuration for custom domain for server-side tracking](https://stape.io/blog/dns-configuration-for-custom-domain): Learn how to configure DNS records for custom domain on server-side tracking. We prepared instructions for top providers: Wix, Shopify, GoDaddy, Cloudflare and more.
- [Stape Conversion Tracking app for BigCommerce](https://stape.io/blog/server-side-gtm-app-for-bigcommerce): Conversion Tracking app for BigCommerce: easily add GTM, Cookie Keeper, dataLayer events, and webhooks to your store. Enhance tracking accuracy and website performance.
- [Tag status “still running” in GTM: the reasons and solutions](https://stape.io/blog/tag-status-still-running-reasons-and-solutions): Fix 'Still running' tags in GTM. This guide explains why tags get stuck and provides solutions for redirects, Consent Mode errors, and CSP blocks.
- [How server-side tracking affects paid campaign attribution](https://stape.io/blog/how-server-side-tracking-affects-paid-campaign-attribution): Learn how to make paid campaign attribution more accurate and effective with server-side tracking and how it differs from client-side tracking setup.
- [How to set up Piwik Pro Tag using server Google Tag Manager](https://stape.io/blog/how-to-set-up-piwik-pro-tag-using-server-google-tag-manager): Do you use Piwik Pro and want to benefit from it on server GTM? Learn how to integrate Piwik Pro into your server container using the Stape tag in 6 easy steps.
- [How to set up Enhanced Conversions for Google Ads and GA4](https://stape.io/blog/ga4-and-google-ads-enhanced-conversions-tracking-setup-guide): Discover the Enhanced Conversions in Google Analytics 4 and Google Ads, how to set them up, usage tips, benefits, and answers to common questions.
- [Why is Google Tag Manager preview mode not working?](https://stape.io/blog/why-is-google-tag-manager-preview-mode-not-working): Discover why Google Tag Manager Preview Mode isn't working and find solutions. Learn the reasons and how to check if GTM is functioning correctly in our guide.
- [Cookieless retargeting: how to retarget in a cookieless world](https://stape.io/blog/cookieless-retargeting-how-to-retarget-in-a-cookieless-world): Cookieless retargeting is the future of digital ads. Learn how to use first-party data, server-side tracking, and privacy-compliant strategies to stay ahead.
- [25% increase in measured Google Ads conversions, clearer reporting for budget decisions | Paper Planes](https://stape.io/blog/finnish-sustainability-leader-measures-25-percent-more-conversions-with-server-gtm): Find out how Paper Planes helped Sulapac to get more conversions with the help of server Google Tag Manager and Stape.
- [Cookieless targeting: how does it work?](https://stape.io/blog/cookieless-targeting-how-does-it-work): Cookieless targeting is a privacy-focused strategy that lets advertisers reach their audience without cookies, using methods like first-party data and ads.
- [Decline in Google Ads remarketing audiences](https://stape.io/blog/decline-in-google-ads-remarketing-audiences): Discover why your Google Ads remarketing audience is shrinking and how to fix issues with consent settings, keywords, ad creatives, and tracking setup.
- [Unassigned and not set traffic source in GA4](https://stape.io/blog/unassigned-and-not-set-traffic-source-in-ga4): Improve GA4 reporting accuracy and see how to identify and resolve Unassigned and not set traffic, including common causes like gtag initialization and timing.
- [Cookieless advertising: strategies and solutions](https://stape.io/blog/cookieless-advertising-strategies-and-solutions): Explore effective cookieless advertising strategies and solutions for privacy-first marketing, ensuring targeted ads without third-party cookies.
- [Write data to BigQuery from Google Analytics 4](https://stape.io/blog/write-data-to-bigquery-from-google-analytics-4): Find out about two ways of exporting data from Google Analytics 4 to BigQuery: using tag Write to BigQuery and through Google Analytics 4 admin.
- [Cookies, the GDPR, and the ePrivacy Directive](https://stape.io/blog/cookies-the-gdpr-and-the-eprivacy-directive): What cookies do and why they matter. How cookies are affected by the GDPR, CCPA, ePrivacy Directive and ePrivacy Regulation. Cookie compliance best practices.
- [Stape: an alternative to Google Cloud Platform (GCP) for server GTM hosting](https://stape.io/blog/stape-an-alternative-to-google-cloud-platform): Compare Stape to Google Cloud for server-side GTM hosting. Stape offers predictable pricing, 24/7 support, EU environments, and autoscaling for better value.
- [24% lower cost per purchase and 32% higher ROAS for SportSpar | ZweiDigital](https://stape.io/blog/zweridigital-with-sportspar-got-24-cost-reduction-and-32-improvement-of-roas): Learn how SportSpar used server-side GTM with Stape to achieve a 32% ROAS improvement.
- [Webgains server-to-server conversion tracking](https://stape.io/blog/webgains-server-to-server-conversion-tracking): Webgains server-to-server tracking enables accurate conversion tracking through Stape's GTM container, improving affiliate campaign insights and ROI.
- [Zero and first-party data explained](https://stape.io/blog/zero-party-vs-first-party-data): Discover the differences between zero-party vs first-party data, their advantages, and practical applications for improving marketing strategies.
- [Facebook Leads API for server Google Tag Manager](https://stape.io/blog/facebook-leads-tag-for-server-gtm): Optimize lead tracking with Facebook Leads API in sGTM. Automate data collection from your CRM to Meta, enhance attribution, and improve conversion accuracy.
- [22% cost reduction and 8.2 Event Manager rating | McGen Digital case study](https://stape.io/blog/mcgendigital-obtains-22-per-cent-cost-reduction-and-8-in-event-manager-rating): This case study explores server-side tracking results achieved by McGen Digital agency, and how they improved their operational efficiency and event management outcomes.
- [+3.8 percentage-point increase in returning users tracked in an A/B test: client-side only vs server-side tracking | dofollow](https://stape.io/blog/dofollow-testing-client-and-server-side-tracking): Explore dofollow's A/B testing case study on tracking methods with a Dutch Research Institute.
- [Setting up profit on ad spend (POAS) tracking using AI](https://stape.io/blog/profit-over-ad-spend-based-tracking-for-google-ads-and-google-analytics): Achieve accurate ad profitability! Use server GTM and Firestore to track POAS, and this guide shows you how to set it up using AI.
- [Update to IPv6 for Facebook events with Stape](https://stape.io/blog/update-to-ipv6-for-facebook-events-with-stape): Stape has added the ability for sGTM containers to pass IPv6. Find out how to overcome errors with update to IPv6 for Facebook events.
- [50% faster onboarding and 60% lower infrastructure costs | DataLemon](https://stape.io/blog/datalemon-and-selectika-onboarding-boost-and-cost-savings): Find out how Selectika and agency DataLemon used Stape’s Data Tag to get improvements in onboarding efficiency and cost saving on infrastructure.
- [Make your tracking HIPAA-compliant](https://stape.io/blog/make-your-tracking-hipaa-compliant): HIPAA compliance for tracking: understand PHI, BAAs, and how Stape's server-side tracking and anonymization features enable secure analytics. Learn more.
- [Adform tag for server-side Google Tag Manager](https://stape.io/blog/adform-tag-for-server-side-google-tag-manager): Here you can find a step-by-step guide on how to set up Adform tag for your server-side Google Tag Manager container and a description of the tag.
- [Filtering bot traffic in GA4 using server-side GTM and Stape’s Bot Detection](https://stape.io/blog/filtering-spam-in-ga4-with-stape-bot-detection-power-up): Learn how to block referral spam in GA4 and protect your data with GTM server-side tagging and bot detection tools.
- [Building a custom CDP and enriching event data using server-side GTM](https://stape.io/blog/building-a-custom-cdp-and-enriching-event-data-using-server-side-gtm): This blog post provides practical tips to enhance data management and analytics by building a custom CDP and enriching event data utilizing server GTM.
- [Guide to debugging and monitoring server-side tracking configuration](https://stape.io/blog/guide-to-debugging-and-monitoring-server-side-tracking-configuration): Learn how to debug server-side tracking with Stape’s tools, including sGTM Debugger, logs, and monitoring, to ensure accurate and efficient data tracking.
- [17% better Google Ads measurability for a Danish market leader | Obsidian Digital](https://stape.io/blog/danish-market-leader-improves-google-ads-measurability-by-17-percent): In this article Obsidian Digital explored the implementation of server-side tagging and it resulted in significant gains for Workwear Group.
- [CJ server-to-server tracking using server Google Tag Manager](https://stape.io/blog/cj-server-to-server-tracking-using-sever-google-tag-manager): Here’s how to set up CJ server-side tracking with server Google Tag Manager container. Keep accurate track of your affiliate marketing performance!
- [The impact of third-party cookie deprecation on affiliate marketing](https://stape.io/blog/the-impact-of-third-party-cookie-deprecation-on-affiliate-marketing): Explore the impact of third-party cookie deprecation on affiliate marketing and how server-side tracking can help.
- [Server-to-server tracking: what it is and how to set it up](https://stape.io/blog/server-to-server-tracking-in-server-google-tag-manager): Server-to-server tracking via Google Tag Manager improves data accuracy, performance, and privacy by bypassing client-side scripts. Learn how to set it up.
- [Google Consent Mode V2](https://stape.io/blog/google-consent-mode-v2): Google Consent Mode V2 lets websites share users' cookie choices with Google tags. Learn what's new, how it works, and how to implement it.
- [50% of users tracked with consent, up from 24% after implementing server-side tracking | Tag Manager Italia](https://stape.io/blog/mecshopping-doubled-results-with-user-tracking-consent): Check out how MecShopping took advantage of server-side tracking and obtained doubled results thanks to Consent Mode.
- [Higher Facebook Ads conversion rate and lower cost per click with GA4 and server-side tracking | Tag Manager Italia](https://stape.io/blog/decathlon-italy-optimizes-customer-journey-thanks-to-ga4-and-server-side-tracking): Find out how Decathlon Italy optimized customer journey thanks to Google Analytics 4 and server-side tracking.
- [Accessing original user IP when using Own CDN](https://stape.io/blog/accessing-original-user-ip-when-using-own-cdn): A guide on how deal with IP addresses when using Own CDN.
- [Microsoft Ads (Bing) Offline Conversions tracking](https://stape.io/blog/microsoft-ads-bing-offline-conversion-tracking): Set up Bing Offline Conversion tracking using Stape sGTM tag to track both online and offline conversions, enhancing campaign optimization and ROI.
- [Cookieless tracking GA4: explained and set up guide for 2026](https://stape.io/blog/cookieless-tracking-ga4): GA4 cookieless tracking is a method for measuring user interactions using event-based data modeling and AI/ML without relying on browser cookies.
- [Yahoo Conversions API using server Google Tag Manager](https://stape.io/blog/yahoo-conversion-api-using-server-google-tag-manager): Set up Yahoo Conversion API with server GTM! This guide covers key parameters like Client ID and event details, plus handling yclid and yjr_yjad.
- [88% more Facebook Ads conversions with Conversions API vs Pixel only | Tag Manager Italia](https://stape.io/blog/case-study-on-increase-in-conversion-campaigns-for-farmasave): Find out how server-side tracking helped to optimize advertising campaigns and created cross-selling and up-selling strategies for Farmasave.
- [128% increase in new memberships for FAI, with 57% coming from Google Ads | Tag Manager Italia](https://stape.io/blog/case-study-on-ga4-and-google-ads-for-fai): Learn how FAI used GA4 and server-side GTM to achieve a 128% increase in memberships. This case study details their funnel system and optimized ad campaigns.
- [Server to server Voyado tracking using server Google Tag Manager](https://stape.io/blog/server-to-server-voyado-tracking-using-server-google-tag-manager): Learn how to track cart changes, product views, and purchases in Voyado using sGTM. This article explains the Voyado tag setup and the benefits of cookies.
- [Server-side Google Ads conversion tracking in Shopify](https://stape.io/blog/server-side-google-ads-conversion-tracking-in-shopify): Set up server-side Google Ads conversion tracking for your Shopify store with Stape's Conversion Tracking app, improving accuracy and overcoming cookie restrictions.
- [LinkedIn server-side tracking setup guide](https://stape.io/blog/linkedin-conversion-api-tag-for-server-google-tag-manager): Set up LinkedIn server-side tracking with Google Tag Manager to ensure accurate data, avoid duplicates, capture offline actions, and optimize campaigns.
- [+251% conversions and 2.27x lower cost per result with Conversions API vs Pixel-only](https://stape.io/blog/case-study-comparing-facebook-pixel-and-facebook-capi): Discover the difference in Facebook ads results when using the Facebook Conversions API compared to Pixel-only tracking.
- [100% more conversions and 56.64% lower CPA in Google Ads 360 with Floodlight tags set up for server-side tracking | New Path Digital](https://stape.io/blog/case-study-migrating-from-web-to-server-side-tracking): How the results of Google Ads 360 campaigns improved after migrating from web to server-side Floodlight tracking.
- [Google Tag, configuration and event settings variables in web GTM](https://stape.io/blog/google-tag-configuration-and-event-settings-variables): Learn about the new way of setting Google Tracking in web GTM using Google Tag, configuration settings, and event settings variables.
- [Conversions API Gateway: common mistakes and frequently asked questions](https://stape.io/blog/conversions-api-gateway-common-mistakes-frequently-asked-questions): Discover how to make the most of your Meta Conversions API Gateway while sidestepping common errors and get answers to frequently asked questions.
- [Leadfeeder IP-Enrich Variable for server Google Tag Manager](https://stape.io/blog/leadfeeder-ip-enrich-variable-for-server-google-tag-manager): We created a Leadfeeder IP-Enrich Variable for server Google Tag Manager container which allows you to uncover companies visited your site, how they found you & more.
- [Supabase Writer tag for server Google Tag Manager](https://stape.io/blog/supabase-writer-tag-for-server-google-tag-manager): Use the Supabase Writer tag to write data from sGTM to Supabase. Learn how to configure this tag for Insert or Upsert ops and enhance your app's functionality.
- [Brevo Tag for server Google Tag Manager](https://stape.io/blog/brevo-tag-for-server-google-tag-manager): Learn how to track page view, events, link clicks, and identify the user with the Brevo tag for the server Google Tag Manager container.
- [Reddit Conversion API Tag for server Google Tag Manager](https://stape.io/blog/reddit-conversion-api-tag-for-server-google-tag-manager): Reddit CAPI Tag for server GTM is a tool to track Reddit campaigns and optimize strategies with server-to-server integration for better performance insights.
- [Type Сonvertor variable for Google Tag Manager server container](https://stape.io/blog/type-convertor-variable-for-google-tag-manager-server-container): Need to convert data types in server GTM? The Type Convertor Variable allows you to change strings, numbers, and more for better data processing and analysis.
- [Matomo server-side tracking guide](https://stape.io/blog/matomo-server-side-tracking): Matomo server-side tracking tag for Google Tag Manager enhances privacy-focused analytics. Learn how to set it up with Stape.
- [What are Transformations in server Google Tag Manager](https://stape.io/blog/what-are-transformations-in-server-google-tag-manager): Learn about server GTM Transformations and how they control data flow between clients and tags. This guide shows how to modify, add, or remove event parameters.
- [Significant fines imposed by Swedish data protection agency for inadequate measures in Google Analytics use](https://stape.io/blog/inadequate-measures-in-google-analytics-use): Significant Fines Imposed by Swedish Data Protection Agency for Inadequate Measures in Google Analytics Use.
- [Would you like to become a Stape partner?](https://stape.io/blog/would-you-like-to-become-a-stape-partner): Show a new way of tracking. Give clients a special link to sign up, and earn up to a 40% recurring commission for life.
- [Region-specific tags behavior in Google Tag Manager](https://stape.io/blog/region-specific-tags-behaviour-in-google-tag-manager): Discover what is region-specific tag behavior in Google Tag Manager and how to customize tracking based on user geographic location.
- [Private Multi Account Cluster for Conversions API Gateway](https://stape.io/blog/private-multi-account-cluster-for-conversions-api-gateway): Learn more about the benefits of the Private Multi Account Cluster for Conversions API Gateway by Stape.
- [Facebook Conversions API for Magento 2](https://stape.io/blog/facebook-conversion-api-for-magento): Learn how to quickly and easily set up Facebook Conversions API for Magento 2 using the Stape Conversion Tracking extension.
- [Server-side Google Analytics 4 for Magento 2](https://stape.io/blog/server-side-google-analytics-4-for-magento): Boost Magento 2 data with server-side GA4. Enhance accuracy, privacy, and tracking. Learn the setup: GTM, plugins, custom domains, and event configuration.
- [Stape Conversion Tracking extension for Magento 2](https://stape.io/blog/server-side-gtm-extension-for-magento-2): Don't miss out on the benefits of server-side tagging for Magento 2. Learn how to set it up with Stape’s extension in this quick and easy guide!
- [Conversion tracking on Shopify upsell page with sGTM](https://stape.io/blog/conversion-tracking-on-shopify-upsell-page-with-server-gtm): Solve Shopify upsell tracking challenges. Track conversions on upsell pages with sGTM. Learn to overcome GTM limitations & improve data.
- [What is Google Tag Assistant and how to use it](https://stape.io/blog/what-is-google-tag-assistant-and-how-to-use-it): In this article you will find out what is Google Tag Assistant, what are the benefits and key features of this extension and how to start using it.
- [Your tagging server is out of date and no longer supported. Solution.](https://stape.io/blog/your-tagging-server-is-out-of-date-and-no-longer-supported): In this article find out how to solve a problem: your tagging server is out of date and no longer supported.
- [How to set up Klaviyo for Shopify via server Google Tag Manager](https://stape.io/blog/how-to-set-up-klaviyo-for-shopify-via-server-google-tag-manager): Boost Shopify marketing with Klaviyo. Learn to set up Klaviyo via sGTM for personalized campaigns, increased engagement, and stronger customer relationships.
- [115% more value measured in Google Ads for Onyx Cookware | Obsidian Digital](https://stape.io/blog/how-onyx-cookware-measured-115-more-value-in-google-ads): Find out about the success case of Onyx Cookware, how Obsidian Digital set up server-side tracking via Stape and how it led to a great outcome in Google Ads.
- [How to easily add user agent and geo data to server Google Tag Manager](https://stape.io/blog/how-to-easily-add-user-agent-and-geo-data-to-server-gtm): Discover how Stape's User Agent Info and GEO Headers enhance server-side tracking by providing valuable device and geographic data for your sGTM container.
- [Facebook server-side tracking setup options comparison](https://stape.io/blog/meta-conversions-api-gateway-versus-conversion-api): Read this blog post and find out the main differences and benefits of Meta Conversions API Gateway and Conversions API with their use cases.
- [Google Analytics 4 Advanced tag for sGTM](https://stape.io/blog/google-analytics-4-advanced-tag-for-server-gtm): In this blog post, you will find out how to set up Google Analytics 4 Advanced tag for your server-side Google Tag Manager container and its use cases.
- [Google Tag Manager server-side container: client, request, transformation, tag, trigger, variable, event data, etc.](https://stape.io/blog/what-are-clients-requests-transformations-tags-triggers-variables-server-gtm): Explore the basics of server-side tagging using sGTM. Get an understanding of all the components needed for successful sGTM implementation.
- [Facebook Conversions API for WordPress sites](https://stape.io/blog/facebook-conversion-api-for-wordpress): Learn how to quickly and easily set up Conversions API for Facebook for WordPress sites using Stape Conversion Tracking plugin.
- [Server-side Google Analytics 4 for WordPress](https://stape.io/blog/server-side-google-analytics-4-for-wordpress): In this guide, find out how to set up server-side Google Analytics 4 for WordPress using Conversion Tracking plugin by Stape.
- [How to set up Facebook Сonversions API for Shopify](https://stape.io/blog/facebook-conversion-api-and-shopify): In this guide find out how to set up Facebook Conversions API for Shopify using Stape's Conversion Tracking app for Shopify.
- [Server-side Google Analytics 4 for Shopify](https://stape.io/blog/server-side-google-analytics-for-shopify): Set up server-side Google Analytics 4 (GA4) for Shopify using the Stape Conversion Tracking app. Improve data accuracy, enhance user privacy, and optimize tracking.
- [Shopify server-side tracking setup](https://stape.io/blog/server-side-tagging-for-shopify): Learn how to easily set up and manage server-side tagging for your Shopify store using the powerful features of Stape's Conversion Tracking app.
- [Cookieless tracking: what it is and how to implement it](https://stape.io/blog/what-is-cookieless-tracking): Cookieless tracking lets you collect user data without third-party cookies. You can implement it using server-side tracking and first-party data.
- [How to set up Xandr tag using server Google Tag Manager](https://stape.io/blog/how-to-set-up-xandr-tag-using-server-google-tag-manager): Track Xandr campaigns effectively with sGTM. This article explains how Xandr tag works and how to set it up for PageView and Conversion events, ensuring data control.
- [Safari ITP - everything you need to know](https://stape.io/blog/safari-itp): Safari's ITP update reduces cookie lifespan. Discover how Stape's Cookie Keeper and Own CDN solutions enable first-party cookies and maintain tracking accuracy.
- [How to set up Instagram Conversions API](https://stape.io/blog/how-to-set-up-instagram-conversion-api): Instagram ads tracking is key to accurate data. Learn how Meta Conversions API improves tracking accuracy, audience targeting, and conversions.
- [What are webhooks, webhook servers, and how to use](https://stape.io/blog/webhook-server): Webhooks automate data transfer between web apps in real-time, improving server-side tracking and boosting conversion accuracy. Learn to set them up for sGTM.
- [Facebook Conversions API vs. Facebook Pixel](https://stape.io/blog/facebook-conversion-api-vs-facebook-pixel): Find out the difference between Facebook Conversions API and Facebook Pixel, their pros and cons, and what to choose for the best tracking.
- [Offline conversions tracking explained](https://stape.io/blog/ways-of-offline-conversion-tracking): Explore the most popular ways of offline conversion tracking and how to set up offline conversion tracking with server Google Tag Manager.
- [Server-side tagging for agencies: why it's time to make the switch for your clients](https://stape.io/blog/why-does-your-agency-need-to-start-implementing-server-side-tagging-for-clients): If you're an agency providing marketing services to clients, it's time to start implementing server-side tagging. Here you can find out why.
- [How Chrome’s 3rd party cookies blocking impacts the future of online marketing](https://stape.io/blog/how-chrome-3rd-party-cookie-blocking-impacts-the-future-of-online-marketing): Find out the details of Google Chrome 3rd party cookies phaseout and how to prepare for these changes.
- [Server-side tracking tools](https://stape.io/blog/server-side-tracking-tools): Server-side tracking boosts website performance, improves ad attribution, and ensures data accuracy. Discover how server GTM simplifies implementation.
- [Google Ads offline conversion using server GTM](https://stape.io/blog/google-ads-offline-conversion-using-server-gtm): Set up Google Ads offline conversion tracking via sGTM. This guide covers tag config, Google Ads connection, and required parameters like Conversion Action ID.
- [Actionable tips to improve Facebook conversion attribution](https://stape.io/blog/actionable-tips-to-improve-facebook-conversion-attribution): Improve Facebook conversion attribution with server-side tagging. Learn FB CAPI methods, event enhancement, and offline conversions for better tracking.
- [Mailgun tag for server Google Tag Manager](https://stape.io/blog/mailgun-tag-for-server-google-tag-manager): Mailgun is an email delivery service for sending transactional emails via server Google Tag Manager. Automate email notifications based on user actions easily.
- [How to set up Mixpanel tag for server Google Tag Manager](https://stape.io/blog/mixpanel-tag-for-server-google-tag-manager): Learn how to use the Mixpanel tag for server GTM to track events, alias users, and reset Mixpanel contact identification. Get accurate user data.
- [How to anonymize user data in Google Analytics 4](https://stape.io/blog/how-to-anonymize-user-data-google-analytics-4): Anonymize GA4 data for GDPR compliance using Stape's Anonymizer or manual GTM redaction. Remove PII like IPs, client IDs, and referrers to protect user privacy.
- [Rakuten server-to-server tracking](https://stape.io/blog/rakuten-server-to-server-tracking): Rakuten's server-to-server tracking uses first-party cookies to improve affiliate sales tracking, ensuring accuracy and enhanced privacy. Learn how to set it up.
- [53% more Google Ads value measured after moving tracking to the server | Obsidian Digital](https://stape.io/blog/stape-obsidian-digital-ecooking-case): Server-side tracking increased Ecooking's Google Ads revenue by 53% and conversions by 57%. Stape enabled accurate measurement for Obsidian Digital.
- [EU-owned proxy server for sGTM or how to use Google Analytics GDPR compliant way](https://stape.io/blog/eu-owned-proxy-server-or-how-to-use-google-analytics-gdpr-compliant-way): Make Google Analytics GDPR compliant! Learn about EU data transfer concerns and how Stape Europe's EU proxy server for sGTM helps you comply with regulations..
- [Twitter Conversions API tag for sGTM](https://stape.io/blog/twitter-conversion-api-tag-for-sgtm): In this guide, I will talk about how the Twitter Conversions API works and how to set up the Twitter CAPI tag in server GTM.
- [How to set up Refersion tag using Google Tag Manager](https://stape.io/blog/how-to-set-up-refersion-tag-using-google-tag-manager): Want to improve your affiliate tracking? Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.
- [How to set up Impact server to server conversion tracking](https://stape.io/blog/how-to-set-up-impact-server-to-server-conversion-tracking): In this blog post you can learn how to set up an Impact tag to get your affiliate tracking work correctly.
- [Facebook offline conversion using server GTM](https://stape.io/blog/facebook-offline-conversion-using-server-gtm): Track offline Facebook conversions by setting up offline tracking via Google Tag Manager. This guide walks you through the full setup step by step.
- [Pinterest server-side tracking with Conversions API](https://stape.io/blog/pinterest-conversion-api): Learn how to set up Pinterest server-side tracking using the Stape Pinterest CAPI tag for the server Google Tag Manager container.
- [Facebook Conversions API for ClickFunnels using sGTM](https://stape.io/blog/clickfunnels-facebook-conversions-api): Set up Facebook Conversions API for ClickFunnels using server-side GTM for accurate attribution, better audience targeting, and improved ROAS.
- [Server-side cross-domain tracking using Cookie reStore tag](https://stape.io/blog/server-side-cross-domain-tracking-using-cookie-restore-tag): Cross-domain tracking is a complicated process, but with the help of Stape's Cookie reStore tag, it can be made simple. Learn how to set it up.
- [Send dataLayer push from server GTM to web GTM](https://stape.io/blog/send-datalayer-push-from-server-gtm-to-web-gtm): Learn how to send datalayer push from server Google Tag Manager to web GTM using the Stape’s Data Client and Data Tag.
- [Outbrain server-to-server tracking using sGTM](https://stape.io/blog/outbrain-server-to-server-tracking-using-sgtm): Outbrain is a content platform that boosts engagement, optimizes ad campaigns, and improves data accuracy with server-to-server tracking integration.
- [Server-side GTM with multiple domains](https://stape.io/blog/server-side-gtm-with-multiple-domains): Set up server-side GTM for multiple domains with Stape. Learn single sGTM container use, custom domain mapping, and handling multiple tagging server URLs.
- [Troubleshooting server-side tagging using server GTM logs](https://stape.io/blog/troubleshooting-server-side-tagging-using-server-gtm-logs): Learn how to troubleshoot server-side tagging using server GTM logs. Diagnose issues with requests, missing data, and vendor responses to optimize the setup.
- [Write data to Firestore from server Google Tag Manager](https://stape.io/blog/write-data-to-firestore-from-server-google-tag-manager): Firestore is a NoSQL database that stores data in documents within collections. Learn how to integrate it with server-side GTM for data enrichment and transfer.
- [Read data from Google Sheets to server Google Tag Manager](https://stape.io/blog/read-data-from-google-sheet-to-server-google-tag-manager): Read Google Sheets data directly into sGTM! This guide covers 'Read cell,' 'Read Range,' and 'Read Two Columns' variable actions for efficient data enrichment.
- [Write data from server Google Tag Manager to Google Sheets](https://stape.io/blog/write-data-from-server-google-tag-manager-to-google-sheets): Write data to Google Sheets from server GTM. Track leads, sales, and more directly in spreadsheets. This guide explains the setup and benefits for marketers.
- [How to connect Google Service Account to Stape](https://stape.io/blog/how-to-connect-google-service-account-to-stape): Connect Google Service Account to Stape for sGTM integration with BigQuery and Firestore. Create a JSON key in GCP and upload it to Stape's Power-ups.
- [Snapchat CAPI explained & full setup guide](https://stape.io/blog/snapchat-capi): Boost Snapchat ad performance with CAPI via sGTM for customization or CAPI Gateway for simplified setup. Enhance conversion tracking and data accuracy.
- [SendGrid tag for server Google Tag Manager](https://stape.io/blog/sendgrid-tag-for-server-google-tag-manager): Use the SendGrid tag for sGTM to send emails and manage contacts. Learn the setup process, from SendGrid configuration to tag implementation.
- [How to send Twilio SMS using server Google Tag Manager](https://stape.io/blog/how-to-send-twilio-sms-using-server-google-tag-manager): Stape created a Twillio tag for the server Google Tag Manager that helps to send SMS using sGTM. In this blog post, I will show how to use it.
- [Consent mode in server Google Tag Manager](https://stape.io/blog/consent-mode-server-google-tag-manager): In this guide, learn what consent mode is, why it’s crucial to implement it, and how to use consent mode in the server Google Tag Manager container.
- [Extend cookie lifetime using server-side Google Tag Manager](https://stape.io/blog/extend-cookie-lifetime-using-server-side-google-tag-manager): Learn how to use server Google Tag Manager to extend cookie lifetime. This will help you with tracking restrictions that affect 3rd party cookies.
- [Server-side tracking use cases](https://stape.io/blog/server-side-tagging-use-cases): Server-side tagging boosts tracking accuracy, extends cookie lifetimes, and enhances data privacy. Improve analytics, ad performance, and compliance with ease.
- [How to set up tagging server URL for server GTM](https://stape.io/blog/how-to-set-up-tagging-server-url-for-server-gtm): Set up a tagging server URL for server Google Tag Manager with Stape. Learn how to configure sGTM, use a custom domain, and improve tracking resilience.
- [How to set up server-side tracking](https://stape.io/blog/how-to-start-with-server-side-tracking): Learn how to implement server-side tracking using Google Tag Manager and Stape. Improve data accuracy, reduce ad blocker impact, and comply with privacy regulations.
- [Awin server-to-server tracking using server Google Tag Manager](https://stape.io/blog/awin-server-to-server-tracking-using-server-google-tag-manager): Use GTM server-side tracking for Awin. Ensure accurate conversion data and fair affiliate commissions with our GTM setup and testing guide.
- [Client-side vs server-side tracking compared](https://stape.io/blog/server-side-tagging-versus-client-side-tagging): Wondering if server-side or client-side tagging is the right choice for your website? Here, we break down the pros and cons of each method.
- [Common Google Tag Manager errors and mistakes (+ solutions)](https://stape.io/blog/google-tag-manager-errors-mistakes-solutions): Do you have trouble setting up and using Google Tag Manager? Find out how to fix server-side GTM errors and avoid common mistakes.
- [Taboola server-side tracking using server Google Tag Manager](https://stape.io/blog/taboola-server-side-tracking-using-server-google-tag-manager): Set up Taboola server-side tracking with server GTM for better data control, faster page speed, and secure conversion tracking, replacing the Taboola pixel.
- [What is server-side tracking?](https://stape.io/blog/what-is-server-side-tracking): Wondering what server-side tagging is and how it works? This blog post will explore all that and more!
- [How to use Facebook events if you cannot verify the domain](https://stape.io/blog/use-facebook-events-cannot-verify-domain): How to use server Google Tag Manager container and Facebook conversion API to modify URLs of Facebook events and optimize campaigns for events sent not from your domain.
- [Server-side tracking benefits: what it is and why it matters in 2026](https://stape.io/blog/benefits-server-side-tagging): Server-side tagging improves tracking accuracy, data control, and page speed while evading ad blockers. Keep your tracking up-to-date with first-party data.
- [How to switch server GTM hosting from Google Cloud to Stape](https://stape.io/blog/how-to-switch-server-gtm-hosting-from-google-cloud-to-stape): There are several reasons why you want to consider moving the hosting of your server Google Tag Manager container from Google Cloud to stape.io. In this blog post, I want to show how to switch sGTM hosting from Google Cloud to Stape.
- [Server-side tracking and GDPR](https://stape.io/blog/server-side-tracking-gdpr): Learn how to use server-side tracking to comply with GDPR. Tips on using consent mode in the server GTM and protecting users' data included.
- [How to set up server-side affiliate tracking using server Google Tag Manager](https://stape.io/blog/how-to-set-up-server-side-affiliate-tracking-using-server-google-tag-manager): Learn why server-side affiliate tracking is crucial and follow our step-by-step guide to set up Google Tag Manager affiliate tracking for conversion tracking.
- [Track user source/medium flow using server Google Tag Manager](https://stape.io/blog/track-users-first-last-source-medium-using-server-google-tag-manager): This post will cover the use of a custom tag for the Google Tag Manager server container to track users first, last, and all in between source/mediums.
- [How to easily maintain Facebook Test ID in your Google Tag Manager Server container](https://stape.io/blog/how-to-create-test-facebook-variable): Use a Lookup Table variable in sGTM to manage your Facebook Test ID efficiently. This guide shows you how to set it up for easy debugging and production use.
- [Benefits of Stape hosting for server Google Tag Manager](https://stape.io/blog/benefits-stape-hosting-google-tag-manager-server): Discover Stape's sGTM hosting advantages: power-ups for ad blocker bypass & data enrichment, auto-connect custom domains, autoscaling, API, and more.
- [How to create data layer for server-side Google Tag Manager](https://stape.io/blog/how-to-create-data-layer-for-server-side-google-tag-manager): Browser tracking protection mechanisms are getting more robust, 3rd party cookies are blocked by some browsers, Chrome plans to phase out 3rd party cookies by 2022, Apple implemented their tracking restrictions for iOS users. All these changes affected web analytics. We used to consider website tracking a front-end thing, but web tracking is getting more challenging with all the new restrictions. Some say that server-side tracking will become a new standard.
- [What platforms support Google Tag Manager server-side tagging](https://stape.io/blog/what-platforms-support-gtm-server-side-tracking): Server-side tracking technology is a growing trend in website analytics. It allows for improved data analysis, faster website page loads, and more secure user information storage while maintaining accurate tracking. The most popular implementation of server-side tracking so far has been server Google Tag Manager (GTM). More and more vendors have started to support server-to-server tracking and released tags for sGTM. Using these tags, you can share website or app events and user data directly from your server GTM container to the vendor’s server.
- [How much does server GTM cost and why Stape is cheaper than Google Cloud Run](https://stape.io/blog/how-much-does-server-gtm-cost): Stape offers cost-effective server-side GTM hosting, starting at $20/month. Compared to Google Cloud, it provides optimized servers, secure data handling, and easy setup.
- [How to set up Meta Conversions API Gateway](https://stape.io/blog/how-to-set-up-meta-conversions-api-gateway): Set up Meta CAPI quickly with the CAPI Gateway. The tool simplifies server tracking, allowing even non-technical users to connect pixels and improve measurement.
- [Debug incoming webhooks in Google Tag Manager server preview](https://stape.io/blog/debug-webhooks-google-tag-manager-server): One of the ways to use server-side tracking is sending data directly from your server endpoint to the server GTM container. This guide will show how you can send requests to the GTM server container with webhooks and how to see and test webhook data in the server Google Tag Manager container. We’ll also go over some common scenarios where it makes sense technically and practically speaking.
- [Avoid Google Tag Manager and GA4 blocking by ad blockers](https://stape.io/blog/avoiding-google-tag-manager-ga4-blocking-by-adblockers): Discover how ad blockers interfere with Google Tag Manager and GA4, and how server-side tracking with Stape's Custom Loader ensures reliable data collection.
- [Send data from CRM to Facebook Conversions API using webhooks](https://stape.io/blog/send-data-from-crm-to-facebook-conversion-api-using-webhooks): Track offline conversions by sending CRM data to Facebook Conversions API via webhooks. Easily set up with GTM server containers for accurate attribution. The most popular way of integrating Facebook Conversions API is using the Google Tag Manager server container. But there are other ways to do that: using Zapier, direct integration, integration with the CRM using webhooks, and much more.
- [Create a user profile and track website activity in Klaviyo using server Google Tag Manager](https://stape.io/blog/create-a-user-profile-and-track-website-activity-in-klaviyo-using-server-google-tag-manager): Email marketing is one of the most important aspects of any eCommerce site. It’s essential to keep your database updated and track user activities on-site in order to make sure that you are targeting an accurate audience with relevant content, which will lead them back into purchasing from your online store. So how do you keep your Klaviyo user profiles updated? This guide will show how to create a new customer profile and track website activity in Klaviyo with the help of the server Google Tag Manager.
- [Set up TikTok server-side tracking with TikTok Events API](https://stape.io/blog/tiktok-server-side-tracking): This article will describe how to use the TikTok events API. You will learn about what it is and why you need it for accurate event tracking.
- [How to connect your site with Hubspot using server-side tracking](https://stape.io/blog/how-to-connect-website-with-hubspot-using-server-side-tracking): HubSpot is an excellent tool for marketers. One of the best features I like about HubSpot is having customer data collected in a single place. It allows tracking your campaign success and customer journey without any problems. It is no secret that one of the crucial customer data sources is the website. But creating a complete user persona one step before the purchase can be challenging, especially without the HubSpot integration. Fortunately, we can help you find a way around it.
- [Third-party cookies are about to expire. Will server-side tracking help?](https://stape.io/blog/third-party-cookies-are-about-to-expire-will-server-side-tracking-help): By the end of 2024, Chrome and Chrome-based browsers will be done with third-party cookies. Safari and Firefox already implemented Intelligent Tracking Algorithms that can block trackers. That leads to the next point: digital advertising methods that rely on third-party cookies to target consumers might become ineffective or even stop working altogether. This change in how advertisers track users will hurt many publishers and ad networks that rely on these third-party companies to display ads and collect data from site visitors to understand their audience. In this blog post, I will explain what a third-party cookie is, why it matters, and how server-side tracking can help businesses transit to the world without third-party cookies.
- [Facebook Event Match Quality – what it is and how to improve it](https://stape.io/blog/how-to-improve-event-match-quality-facebook): Facebook Event Match Quality shows how well Meta links your events to user profiles. Learn what affects your score and how to improve it.
- [How to prepare your Facebook campaigns for the iOS 14 privacy update](https://stape.io/blog/how-to-prepare-your-facebook-campaigns-for-the-ios-14-privacy-update): The latest Apple announcement had many marketers worried about how to prepare their Facebook campaigns for iOS 14. The new mobile operating system limited the ability to use third-party cookies — a significant feature for most marketing and advertising campaigns. That means that marketers will have to find alternative methods for measuring conversions, tracking data, and using good old pixels on the websites. This blog post will explain what advertisers should expect from the iOS 14 update and explore how to prepare Facebook campaigns and set up tracking so that all your efforts are not in vain.
- [Facebook Conversions API for Unbounce](https://stape.io/blog/facebook-conversion-api-for-unbounce): Learn how to set up the Facebook Conversions API for Unbounce using Google Tag Manager server container to track accurate PageView and lead events. This article will describe how to set up the Facebook Conversions API for Unbounce so that Facebook and Instagram tracking still work accurately.
- [Send Telegram notifications using Google Tag Manager server container](https://stape.io/blog/send-notifications-to-telegram-using-google-tag-manager-server-container): Checking conversions inside Google Analytics can be time-consuming. So what is the best way to send information about user activity on your site or orders from specific traffic sources? We created a Telegram tag for the Google Tag Manager Server container that can send notifications about user actions on the website to the Telegram channel. We also have a similar tag for Slack notifications. The Telegram tag for the Google Tag Manager server container allows receiving real-time Telegram notifications on every conversion and user action on the site. The notifications can be sent to multiple recipients.
- [Send Slack notifications using Google Tag Manager server container](https://stape.io/blog/send-slack-notifications-using-google-tag-manager-server-container): Send Slack notifications from your GTM server container. Get alerts for purchases, abandoned carts, and more. Learn the setup with Slack app and webhooks.
- [How to integrate ActiveCampaign with the website using Google Tag Manager server container](https://stape.io/blog/how-to-integrate-activecampaign-with-the-website-using-google-tag-manager-server-container): We created an ActiveCampaign tag for the Google Tag Manager server container to help connect websites with ActiveCampaign. The benefit of using this tag for the server container is that you can fully integrate your website with ActiveCampaign without the help from developers. Now, you can set up the integration using the Google Tag Manager Server container. The ActiveCampaign tag for the Google Tag Manager server container allows tracking events, creating or updating contacts, or both.
- [Connect your website to Mailchimp using Google Tag Manager server container](https://stape.io/blog/connect-your-website-to-mailchimp-using-google-tag-manager-server-container): Connect your site to Mailchimp with sGTM! Add users and track events without developers. Learn how to use Mailchimp tag for automation and increased revenue.
- [Set up Klaviyo website event tracking using server Google Tag Manager](https://stape.io/blog/set-up-klaviyo-website-event-tracking-using-server-google-tag-manager): Klaviyo has extensive pre-setup integrations for websites built using popular CMS (like Shopify or woo-commerce). But what if you want to track additional events or have a custom site? In this case, there are two options: set up tasks for the developers or send website events through the server Google Tag Manager. This guide will show how to use a server GTM container to set up Klaviyo website event tracking.
- [Facebook Conversions API for BigCommerce](https://stape.io/blog/facebook-conversion-api-for-bigcommerce): Enhance BigCommerce ad performance with Facebook CAPI via sGTM. Implement event deduplication and precise tag configurations for improved conversion tracking.
- [Integrate Klaviyo with your website using Google Tag Manager Server container](https://stape.io/blog/integrate-klaviyo-with-your-website-using-google-tag-manager-server-container): Klaviyo Tag for the Google Tag Manager server container is a custom tag that will help you to add new users, send events and parameters from your site to Klaviyo. With this tag, you don’t need to ask your developers to set up the integration. Using this custom tag for the Google Tag Manager server container, you can integrate Klaviyo using the server container events and parameters. The power of Klaviyo cannot be underestimated when it comes to how much revenue it can make for your business, which is why we want you to know about this latest development from us.
- [Sending data from the Google Tag Manager web container to the server container](https://stape.io/blog/sending-data-from-google-tag-manager-web-container-to-the-server-container): Discover how to send dataLayer variables, custom parameters, or any other data from the web to the server container with Data Tag.
- [How to set up Facebook event deduplication in Google Tag Manager](https://stape.io/blog/how-to-set-up-facebook-event-deduplication-in-google-tag-manager): Using Facebook server-side tracking (Facebook Conversions API) is getting more popular due to its ability to prevent tracking pixel blocking by ITPs and AdBlockers. Another massive benefit of Facebook conversion API is that it increases FB cookie lifetime. If you haven’t yet implemented FB Conversions API on your site, follow this guide. In this article, I will describe how to set up Facebook events deduplication if you are using both browser and server tracking methods for your site.
- [Set up Facebook server-side tracking with Facebook Conversions API](https://stape.io/blog/how-to-set-up-facebook-conversion-api): This article will show you how to set up Facebook Conversions API via Google Tag Manager Server Container. + Events deduplication and hash user data.
- [Google Ads server-side tracking guide](https://stape.io/blog/server-side-conversion-tracking-in-google-ads-adwords): Boost your Google Ads with server tracking. Set up conversion tracking, enhanced conversions, and remarketing for accurate data and improved performance.
- [Improving website page speed with the help of server-side Google Tag Manager](https://stape.io/blog/improving-website-page-speed-with-the-help-of-google-tag-manager-server-side-tracking): Server-side GTM PageSpeed improvements are real: moving tags off the browser reduces load time, improves Core Web Vitals, and gives you cleaner data.
- [How to export Google Analytics 4 raw data to BigQuery](https://stape.io/blog/how-to-export-google-analytics-raw-data-to-bigquery): Export GA4 raw data to BigQuery using GTM server: set up GCS, Cloud Function, and BigQuery for data querying. Follow our step-by-step guide.
- [How to send all GA event data to your URL/Site/CRM](https://stape.io/blog/how-to-send-all-ga-event-data-to-your-url-site-crm): Use GTM Server Side's JSON HTTP Request tag to send GA event data to your CRM or URL. Avoid insecure methods & improve site performance.
- [How to set up GA4 server-side tracking](https://stape.io/blog/set-up-ga4-server-side-tracking): Check out the advantages of using GA4 and GTM server tagging and a step-by-step guide on how to send events to GA4 using the GTM server.
- [Google Tag Manager server-side tracking as an alternative to Zapier](https://stape.io/blog/google-tag-manager-server-side-tagging-as-an-alternative-to-zapier): Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but using Zapier may be too expensive for some businesses since it limits the number of tasks and events you can send in each plan. This article will explain how you can use Google Tag Manager Server-Side container to replace one of the most popular Zapier features – automatic Slack notifications.
- [Server-side tagging for WordPress](https://stape.io/blog/wordpress-server-side-tracking): Set up accurate, privacy-friendly tracking on your WordPress site with Stape's Conversion Tracking app.
- [How to add a custom domain to the Google Tag Manager server container](https://stape.io/blog/how-to-add-a-custom-domain-to-the-google-tag-manager-server-container): Add a custom domain to your GTM server container. Step-by-step guide for subdomain & same-origin methods to improve tracking.
- [How to set up Google Tag Manager server container](https://stape.io/blog/how-to-set-up-google-tag-manager-server-side-container): Server-side GTM moves tracking from clients' browsers to a cloud server. Learn how to set up GTM server-side tagging on your website with this guide.
- [What is Google Tag Manager server-side tracking?](https://stape.io/blog/google-tag-manager-server-side-tracking-explained): GTM server-side tagging improves data accuracy, performance and privacy by sending tracking data via your server.

## Solutions
- [Custom GTM and GA4 Loader](https://stape.io/solutions/custom-gtm-loader): Set up the Custom Loader power-up to minimize the impact of ad blockers on your GTM/GA4 scripts.
- [Cookie Keeper](https://stape.io/solutions/cookie-keeper): Cookie Keeper by Stape restores selected marketing cookies, helps recognize returning visitors, and supports more complete tracking.
- [Data Tag/Data Client](https://stape.io/solutions/data-tag-client): Use Data Tag and Data Client to transfer data from Google Tag Manager web container to server container with data layer variables or custom parameters.
- [Anonymizer](https://stape.io/solutions/anonymizer): Anonymizer removes or anonymizes selected parameters before the data is sent to GA4, helping you keep a privacy-focused analytics setup.
- [Multi Domains](https://stape.io/solutions/multi-domains): Map several custom domains to a single server Google Tag Manager container
- [sGTM Preview Header config](https://stape.io/solutions/sgtm-preview-header): Set up the Preview Header power-up to view data sent to sGTM from outside your website's GTM, letting you inspect these requests.
- [User ID](https://stape.io/solutions/user-id): User ID power-up adds a user ID to the sGTM event data. User ID consists of...
- [Stape Analytics](https://stape.io/solutions/stape-analytics): Find out how you can measure the impact and effectiveness of your server-side tracking setup with Stape Analytics.
- [Facebook CAPI tag](https://stape.io/solutions/facebook-capi-tag): Stape created a tag for the server Google Tag Manager container that helps to set up the Facebook Conversion API.
- [Stape Conversion Tracking Hubspot app](https://stape.io/solutions/hubspot-meta-leads-api): Discover how to integrate HubSpot CRM with Meta CAPI to send lead statuses, optimize ad campaigns, and track online and offline conversions.
- [Pipedrive | Stape Conversion Tracking app](https://stape.io/solutions/pipedrive-meta-leads-api): Track precise conversion events with the Stape Conversion Tracking Pipedrive app. Integrate your CRM and send Deal stage data to server GTM or CAPI Gateway.
- [Stape Conversion Tracking Salesforce app](https://stape.io/solutions/salesforce-meta-leads-api): Find out the benefits of Stape Conversion Tracking Salesforce app and how it can report your leads' statuses to the platforms you need.
- [Stape Conversion Tracking Zoho CRM app](https://stape.io/solutions/zoho-crm-meta-leads-api): Conversions API for CRM app by Stape. The app reports your Leads' progress as conversion events to your Meta Dataset.
- [Odoo CRM app](https://stape.io/solutions/stape-conversion-tracking-odoo-crm-app): Find out the benefits of the Stape Conversion Tracking Odoo CRM app and how it can improve your data tracking.
- [Stape Conversion Tracking HighLevel app](https://stape.io/solutions/highlevel-meta-leads-api): Conversions API for CRM app by Stape. The app reports your Opportunities' progress as conversion events to your Meta Dataset.
- [Unique event ID variable](https://stape.io/solutions/unique-event-id-variable): This variable for the Google Tag Manager web container generates a unique event ID.
- [Access and billing](https://stape.io/solutions/access-billing): Share access to Stape accounts and transfer ownership of your sGTM containers. This guide explains account types and how to manage user access.
- [Cookie reStore tag](https://stape.io/solutions/cookie-restore-tag): Set up Cookie reStore tag to make the process of cross-domain tracking simple and quick!
- [Data variable](https://stape.io/solutions/data-variable): Data variable helps to extract data that was stored by the data tag
- [API](https://stape.io/solutions/api): Stape API: automate account, sGTM container, & partner management. Edit accounts, control power-ups/domains, get logs/stats, manage sub-users/payouts.
- [Lookup Table variable](https://stape.io/solutions/lookup-table-variable): Use the Advanced Lookup Table variable in server GTM to return values based on conditions. Ideal for multidomain setups and custom parameters.
- [Google Ads (Adwords) server-side tracking](https://stape.io/solutions/adwords-server-side-tracking): Move your Google Ads conversion tracking tags from the webpage to the server.
- [Google Sheets tag](https://stape.io/solutions/google-sheet-tag): How to use Stape's Google Sheets tag for server Google Tag Manager to write data from the server to Google Sheets.
- [Outbrain s2s tag](https://stape.io/solutions/outbrain-s2s-tag): Outbrain server-to-server tag for server Google Tag Manager container
- [Facebook Conversion API for Unbounce](https://stape.io/solutions/facebook-conversion-api-for-unbounce): The Facebook Conversion API for Unbounce is a new way to add advanced conversion tracking features to your landing pages.
- [Global CDN](https://stape.io/solutions/global-cdn): Global CDN by Stape loads key tracking scripts from servers closer to visitors, helping web pages load faster.
- [GEO Headers](https://stape.io/solutions/geo-headers): Enrich server GTM data with location info. Use the GEO Headers power-up to include country, region, city, IP address, and postal code in your event data.
- [WordPress app](https://stape.io/solutions/server-side-tracking-for-wordpress): Optimize server-side tracking on WordPress with Stape Conversion Tracking plugin. Easily add GTM tags, send e-commerce and user data, and improve tracking accuracy.
- [User Agent Info](https://stape.io/solutions/user-agent-info): Add information about the browser and device to incoming requests of your server GTM container.
- [BigCommerce app](https://stape.io/solutions/stape-server-gtm-app-for-bigcommerce): Easily add GTM snippet to all pages of your Bigcommerce website, use Stape’s Cookie Keeper power-up, add eCommerce events to dataLayer or use webhooks.
- [Facebook Conversion API for BigCommerce](https://stape.io/solutions/facebook-conversion-api-for-bigcommerce): Run BigCommerce tracking on the server side to improve tracking accuracy.
- [Facebook Conversions API for Shopify](https://stape.io/solutions/facebook-conversion-api-for-shopify): Facebook Conversions API for Shopify is essential for businesses looking to increase sales with social media marketing and PPC campaigns.
- [TikTok Events API tag](https://stape.io/solutions/tiktok-events-api): Learn what TikTok Events API is and how to set it up using Stape tag for the server Google Tag Manager container.
- [Awin tag](https://stape.io/solutions/awin-tag): Stape created an Awin tag for the server Google Tag Manager container that helps to set up Awin s2s integration.
- [Logs](https://stape.io/solutions/logs): Make testing and setting up server-side tagging easier by using logs of Stape server GTM tags.
- [Impact tag](https://stape.io/solutions/impact-tag): Set up an Impact tag to get your affiliate tracking to work correctly.
- [Spreadsheet Reader variable](https://stape.io/solutions/spreadsheet-reader-variable): How to read data from Google Sheet and use it inside server Google Tag Manager.
- [Cookie Extender tag](https://stape.io/solutions/cookie-extender): Learn how to use the cookie extender tag for sGTM to extend specific cookies. This will help improve web analytics and advertising.
- [Stape Conversion Tracking app for Shopify](https://stape.io/solutions/shopify-app): Easily add GTM to Shopify & improve tracking! The Stape Conversion Tracking app offers Cookie Keeper, dataLayer events, webhooks, and custom domain support.
- [LinkedIn Conversions API tag](https://stape.io/solutions/linkedin-conversion-api-tag): LinkedIn Conversions API tag from Stape allows sending the event data from GA4/Data client to LinkedIn Conversion API.
- [Klaviyo tag](https://stape.io/solutions/server-side-klaviyo-tag): The Klaviyo server-side tracking tag in GTM makes it easy to sync user data, send events, and add contacts without coding - all while improving automation and performance.
- [Twilio SMS tag](https://stape.io/solutions/twilio-sms-tag): Stape created a tag for the server Google Tag Manager container that helps to send Twilio SMS using server GTM.
- [Shopware extension](https://stape.io/solutions/stape-conversion-tracking-shopware-extension): Find out the benefits of the Stape Conversion Tracking Shopware extension and how it can improve your data tracking.
- [Stape Store](https://stape.io/solutions/stape-store): Try out the Stape Store database to write, read, and enrich data of your server Google Tag Manager container.
- [Mailchimp tag](https://stape.io/solutions/server-side-mailchimp-tag): Server-side Mailchimp tag allows GTM containers to send events to your mailing list and create or update contacts
- [Refersion tag](https://stape.io/solutions/refersion-tag): Want to improve your affiliate tracking? Learn how to set up Refersion tag using Google Tag Manager to get the most accurate conversion tracking.
- [Magento 2 extension](https://stape.io/solutions/gtm-server-side-extension-for-magento-2): Stape Conversion Tracking extension for Magento 2 simplifies server-side tracking, enhances data accuracy, and improves marketing insights. Free and easy to integrate.
- [Channel Flow tag](https://stape.io/solutions/channel-flow-tag): Tracks source/mediums of all user's interactions with the site and records it in cookies.
- [Google Service Account](https://stape.io/solutions/google-service-account): With the help of a Google Service Account connected to Stape, you can integrate server Google Tag Manager with BigQuery and Firestore.
- [Reddit CAPI tag](https://stape.io/solutions/reddit-capi-tag): Reddit has emerged as a prominent platform for driving valuable conversions. With the Reddit Conversion API Tag, you can effectively track...
- [Snapchat CAPI tag](https://stape.io/solutions/snapchat-capi-tag): Snapchat conversion API tag for server Google Tag Manager that uses sGTM and Firestore integration.
- [Rakuten s2s tag](https://stape.io/solutions/rakuten-server-to-server-tag-solution): Keep track of your affiliate marketing performance with Rakuten's server-to-server tracking.
- [Firestore Writer tag](https://stape.io/solutions/firestore-writer-tag): Use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.
- [Mixpanel tag](https://stape.io/solutions/mixpanel-tag): Stape created a tag for the server Google Tag Manager container that helps to set up Mixpanel integration.
- [GA4 Advanced tag](https://stape.io/solutions/ga4-advanced-tag): Google Analytics 4 Advanced Tag for Google Tag Manager server-side will help you to improve tracking accuracy and optimize your campaigns.
- [Attentive tag](https://stape.io/solutions/attentive-tag): Stape created an Attentive tag for the server Google Tag Manager container that helps to track events.
- [Hubspot tag](https://stape.io/solutions/hubspot-tag): Use the Google Tag Manager server container to add new Hubspot contacts, update existing and send behavioral events.
- [Matomo tag](https://stape.io/solutions/matomo-tag): Learn more about Matomo server-side tag work and how to set it up in server Google Tag Manager container.
- [ActiveCampaign tag](https://stape.io/solutions/server-side-active-campaign-tag): Server-side ActiveCampaign tags allow for more accurate tracking of information and optimization of the sequence of emails you send out.
- [Pinterest tag](https://stape.io/solutions/pinterest-tag): Set up Pinterest CAPI using Stape tag for server Google Tag Manager container.
- [File proxy](https://stape.io/solutions/file-proxy): File proxy power-up is used to proxy any file through the server Google Tag Manager. It helps to load files from your domain...
- [Drupal module](https://stape.io/solutions/drupal-module): Set up server-side tracking on a Drupal website with the Stape Drupal module. Find out more about the module’s benefits on our solution page.
- [Telegram tag](https://stape.io/solutions/server-side-telegram-tag): Set up a Telegram tag for the Google Tag Manager server container to send the information straight from your site to the Telegram channel.
- [Supabase Writer tag](https://stape.io/solutions/supabase-writer-tag): Set up Supabase Writer tag for Google Tag Manager server-side container.
- [Affiliate Conversion tag](https://stape.io/solutions/affiliate-conversion): Set up server-side Affiliate conversion tracking using sGTM.
- [Roq.ad tag](https://stape.io/solutions/roqad-tag): Set up Roq.ad tag for Google Tag Manager server-side container.
- [XML to JSON](https://stape.io/solutions/xml-to-json): This power-up is used when you need to get XML data inside the server Google Tag Manager. For instance, some platforms can send...
- [Request Delay](https://stape.io/solutions/request-delay): Request Delay power-up allows you to delay requests from 15 minutes to 1500 minutes. To create a delay for the request, you should send...
- [Taboola tag](https://stape.io/solutions/taboola-tag): Stape created a Taboola tag for the the server-side Google Tag Manager container that helps to set up server-side Taboola integration.
- [SendGrid tag](https://stape.io/solutions/sendgrid-tag): Set up SendGrid tag for Google Tag Manager server-side container.
- [Mailgun tag](https://stape.io/solutions/mailgun-tag): Set up Mailgun tag for Google Tag Manager server-side container.
- [Multiple server locations](https://stape.io/solutions/multiple-server-locations): Stape offers several sGTM server locations and constantly expands the list to make sure it fits customers' needs.
- [Schedule](https://stape.io/solutions/schedule-requests): Use this power-up to send a request on a defined schedule. Request can be sent: once a day at a specified time once an hour...
- [Slack tag](https://stape.io/solutions/server-side-slack-tag): Server-side Slack tag allows you to send any information about user actions on your site to a channel in Slack.
- [Brevo tag](https://stape.io/solutions/brevo-capi-tag): The Brevo tag for the server Google Tag Manager container allows tracking page view, events, link clicking, and identifying the user.
- [Leadfeeder IP-enrich variable](https://stape.io/solutions/lead-feeder-ip-enrich-variable): Uncover company information related to an IPv4 or IPv6 address with our variable - Leadfeeder IP-Enrich.
- [Autoscaling](https://stape.io/solutions/autoscaling): Stape's server Google Tag Manager hosting infrastructure scales and adapts to your traffic volume.
- [Type Convertor variable](https://stape.io/solutions/type-convertor-variable): Type Convertor Variable for server Google Tag Manager is useful when you need to convert your data from one type to another (e.g., integer to string).
- [Open Container for Bot Index](https://stape.io/solutions/open-container-for-bot-index): By default, gtm.js is blocked for bots. If you enable this power-up, your GTM script will be opened for the bots index.
- [Own CDN](https://stape.io/solutions/own-cdn): Own CDN helps increase cookie lifetime in Safari 16.4 and other browsers with ITP by making your tracking domain use the same IP as your website.
- [Voyado tag](https://stape.io/solutions/voyado-tag): Find out how to benefit from the server-side integration and how to set up a Voyado tag in your server Google Tag Manager container.
- [CJ tag](https://stape.io/solutions/cj-tag): Stape created a CJ tag for the server Google Tag Manager container that helps with accurate affiliate tracking.
- [iOS SDK](https://stape.io/solutions/ios-sdk): IOS SDK from Stape allows sending events from iOS apps to server-side Google Tag Manager containers.
- [Stape Store Lookup variable](https://stape.io/solutions/stape-store-lookup-variable): Quickly get data from the database with Stape Store Lookup Variable.
- [Android SDK](https://stape.io/solutions/android-sdk): Android SDK from Stape allows sending events from Android apps to server-side Google Tag Manager containers.
- [PHP SDK](https://stape.io/solutions/php-sdk): PHP SDK from Stape allows sending events from PHP to server-side Google Tag Manager containers.
- [Stape Store reStore variable](https://stape.io/solutions/stape-store-restore-variable): Write and get data at the same time with the Stape Store reStore Variable.
- [Node.js SDK](https://stape.io/solutions/node-js-sdk): Node.js SDK from Stape allows sending events from Node.js to server-side Google Tag Manager containers.
- [GTM Sandboxed API IntelliSense](https://stape.io/solutions/gtm-sandboxed-api-intellisense): Find out the GTM Sandboxed API IntelliSense package - a developer tool that adds autocompletion and hover documentation for GTM APIs directly in your code editor.
- [Stape Store Writer tag](https://stape.io/solutions/stape-store-writer-tag): With Stape Store Writer tag you can easily store your authorization keys and other useful data for tracking in just a few clicks.
- [Bot detection](https://stape.io/solutions/bot-detection): Bot detection power-up checks if each Incoming Request inside the server Google Tag Manager is from a bot or not.
- [Dedicated IP](https://stape.io/solutions/dedicated-ip): Get a dedicated IP for all outgoing requests: use a unique, static IP address to send data while maintaining security and consistency.
- [Block Request by IP](https://stape.io/solutions/block-request-by-ip): Block Request by IP is an important power-up to keep your data clean.
- [Ad Blocker Info](https://stape.io/solutions/ad-blocker-info): The Ad Blocker Info power-up lets you know when users are blocking ads by adding a special header to your server GTM (sGTM) events.
- [Click ID Restorer](https://stape.io/solutions/click-id-restorer): The Click ID Restorer power-up allows you to recover lost ad click IDs in Safari and Brave browsers by by swapping your custom query parameters with the required native ones (i.e., gclid or msclkid).
- [Adform tag](https://stape.io/solutions/adform-tag): We created the Adform tag to make the Adfrom integration process simpler.
- [Array Builder variable](https://stape.io/solutions/array-builder-variable): Construct array data structures within server Google Tag Manager with Array Builder Variable.
- [HTTP Lookup variable](https://stape.io/solutions/http-lookup-variable): Use HTTP Lookup Variable for making HTTP requests. This enables server GTM to retrieve data from external APIs...
- [Object Builder variable](https://stape.io/solutions/object-builder-variable): Use the Object Builder variable in server GTM to create JavaScript objects. Structure data for tracking, data layer manipulation, and passing info to tags.
- [File Proxy Client](https://stape.io/solutions/file-proxy-client): Use File Proxy Client in server-side GTM to serve files via your domain, enhancing control and security. Ideal for consistent branding and improved load times.
- [Object Property Extractor variable](https://stape.io/solutions/object-property-extractor-variable): Extract object properties by key. This variable helps retrieve specific values from JavaScript objects, simplifying data access.
- [Google Ads Offline Conversion tag](https://stape.io/solutions/google-ads-offline-conversion-tag): It lets you send offline conversion data from a server GTM container directly to Google Ads.
- [GTM standards](https://stape.io/solutions/gtm-standards): Guidelines developed by the Stape team to address certain limitations in GTM's functionality.
- [JSON HTTP Request tag](https://stape.io/solutions/json-http-request-tag): Sends a POST request to your URL with a JSON body with all event data that came to the GTM client.
- [JSON Response tag](https://stape.io/solutions/json-response-tag): JSON Response tag can be used to modify HTTP responses, customize data, control data flow and enhance performance.
- [Firestore ReStore variable](https://stape.io/solutions/firestore-restore-variable): ReStore Variable for server GTM helps to search for document records in Firebase based on the list of identifiers and restore required data.
- [Microsoft Ads Offline Conversion tag](https://stape.io/solutions/microsoft-ads-offline-conversion-tag): Closes the gap between online and offline activities, providing valuable insights and enabling businesses to make data-driven decisions.
- [Timestamp Converter variable](https://stape.io/solutions/timestamp-converter-variable): Use it when you have timestamp data that needs to be formatted or converted for tracking, reporting, or other data processing purposes.
- [Universal Conversions variable](https://stape.io/solutions/universal-conversions-variable): Universal Conversions Variable for Google Tag Manager container can map your product array into formats required by platform destinations.
- [URL Builder variable](https://stape.io/solutions/url-builder-variable): Dynamically create URLs with query parameters using GTM's URL Builder variable. Simplify complex URL construction for tracking and analytics.
- [URL Parser variable](https://stape.io/solutions/url-parser-variable): The URL Parser Custom Variable breaks down URLs into components like protocol, domain, path, and query parameters, simplifying URL analysis.
- [Monitoring](https://stape.io/solutions/monitoring): The new monitoring feature from Stape will allow you to be notified of any anomalies or tracking issues as soon as possible.
- [Google Data Manager API Connection](https://stape.io/solutions/data-manager-api-connection): Find more about Google Data Manager API Connection in the Stape admin account and connect it in a few minutes.
- [Single Sign-On (SSO)](https://stape.io/solutions/sso): Single Sign-On by Stape lets teams log in with company credentials, removing extra passwords and giving admins secure access control.
- [Piwik Pro tag](https://stape.io/solutions/piwik-pro-tag): Stape has created a Piwik Pro Tag for the server container. Integrate Piwik Pro to your container easily.
- [Webgains tag](https://stape.io/solutions/webgains-tag-for-server-to-server-conversion-tracking): Set up Webgains tag to improve your online performance and maximize your ROI with a seamless server-to-server conversion tracking.
- [Weather variable](https://stape.io/solutions/weather-variable): Use the Weather variable by Stape to get the air temperature in your city.
- [Days In Seconds variable](https://stape.io/solutions/days-in-seconds-variable): The Days In Seconds variable allows you to easily convert days into seconds for more accurate time calculations in server-side tracking setups.
- [TikTok Pixel tag](https://stape.io/solutions/tiktok-pixel-by-stape-tag): Find out what the TikTok Pixel by Stape tag is and its benefits. Get useful links to learn more and install it.
- [Google Merchant Center Lookup variable](https://stape.io/solutions/google-merchant-center-lookup-variable): Use the Google Merchant Center Lookup variable to enrich product data from Google Merchant Center for Google Ads and Analytics via server-side GTM.
- [Omnisend tag](https://stape.io/solutions/omnisend-tag): Find out what the Omnisend tag is and what its benefits are. Get useful links to learn more and install it.
- [Shopify Customer Privacy API tag](https://stape.io/solutions/shopify-customer-privacy-api-tag): Learn how to use the Shopify Customer Privacy API tag to sync customer consent preferences from Google Tag Manager to Shopify.
- [Duplicate Transaction Checker variable](https://stape.io/solutions/duplicate-transaction-checker-variable): The Duplicate Transaction Checker variable prevents duplicate transactions from being tracked in conversion tracking setups, such as Google Ads or Analytics.
- [User Data Collector tag](https://stape.io/solutions/user-data-collector-tag): Learn how to use the User Data Collector tag for web GTM to collect user data from forms and web pages. Automate and simplify your tracking.
- [Firestore Request Delay tag](https://stape.io/solutions/firestore-request-delay-tag): The Firestore Request Delay tag in Google Tag Manager server container controls event timing by delaying, storing, or replaying events with Firebase Firestore.
- [User Data Extractor variable](https://stape.io/solutions/user-data-extractor-variable): User Data Extractor Variable for sGTM pulls personal info like emails and phone numbers from server-side events, enhancing marketing and tracking.
- [Facebook Leads API tag](https://stape.io/solutions/facebook-leads-api-tag): Find out what Facebook Leads API tag is and how you can benefit from it. Bonus: check the useful links section to install the tag in a few simple steps.
- [Pub/Sub Publish tag](https://stape.io/solutions/pub-sub-publish-tag): Explore the benefits of the Pub/Sub Publish tag in server GTM, allowing you to send purchase data to Google Cloud for analytics and workflow automation.
- [Bloomreach tag](https://stape.io/solutions/bloomreach-tag): Bloomreach tag is a powerful solution for building a complex data-tracking infrastructure for the Bloomreach website in a web GTM container.
- [Math variable](https://stape.io/solutions/math-variable): The Math Variable lets you perform basic math (e.g., add, subtract, multiply, divide) directly in a server-side container.
- [Bloomreach client](https://stape.io/solutions/bloomreach-client): Boost Bloomreach eCommerce data accuracy with server-side GTM. Configure advanced tracking for personalized experiences via Bloomreach client & web tag.
- [Consent Parser variable](https://stape.io/solutions/consent-parser-variable): Learn about the Consent Parser settings, decode Consent Mode v2 strings on your server, ensure privacy compliance, and accurately respect user privacy choices.
- [Klaviyo Lookup variable](https://stape.io/solutions/klaviyo-lookup-variable): Learn how to use the Klaviyo Lookup variable in your GTM server container to effortlessly extract user data from Klaviyo.
- [Wix app](https://stape.io/solutions/wix-app): Conversion Tracking app for Wix developed by Stape helps set up server-side tracking on the Wix website. Find out more about the benefits of the app for Wix on our solution page.
- [Phone Number Formatter variable](https://stape.io/solutions/phone-number-variable): Learn how to standardize phone numbers in your Google Tag Manager setup with the Phone Number Formatter variable.
- [PrestaShop module](https://stape.io/solutions/prestashop-module): Set up server-side tracking on a PrestaShop website with the Stape PrestaShop module. Find out more about the module’s benefits on our solution page.
- [Microsoft Advertising Connection](https://stape.io/solutions/microsoft-advertising-connection): Check out the benefits of Microsoft Advertising Connection in the Stape admin account and find out how to connect it in a few minutes.
- [Google Sheets Connection](https://stape.io/solutions/google-sheets-connection): Learn about the advantages of Google Sheets Connection in the Stape admin account and how to connect it in a few minutes.
- [Google Ads Connection](https://stape.io/solutions/google-ads-connection): Find out a new feature developed by Stape - Google Ads Connection. See how you can benefit from it and how to implement it to ease server-side tracking setup.
- [GoHighLevel tag](https://stape.io/solutions/gohighlevel-tag): Build GTM integration for GoHighLevel CRM using Stape’s server-side tag to improve tracking accuracy, control data and unlock server-side benefits.
- [Admitad tag](https://stape.io/solutions/admitad-tag): Integrate Admitad with GTM using Stape’s Admitad tag. Track conversions accurately, improve data security, and boost performance with server-side tracking.
- [Salla app](https://stape.io/solutions/salla-app): Set up server-side tracking on a Salla website using Stape’s Conversion Tracking app. Check out more about the app’s benefits.
- [Stape GTM Helper Chrome Extension](https://stape.io/solutions/stape-gtm-helper): Stape GTM Helper is a free Chrome extension designed to make GTM debugging easier. Quickly navigate fired tags, identify failed ones, focus on specific tags, and more.
- [Google Analytics MCP Server](https://stape.io/solutions/mcp-server-ga4): Run an MCP server that connects your AI app and Google Analytics 4. Analyze reports from your GA4 account, without opening the dashboard.
- [Nextdoor CAPI tag](https://stape.io/solutions/nextdoor-capi-tag): Check the Nextdoor CAPI tag and see the benefits of the tag for ad campaign tracking.
- [Quora CAPI tag](https://stape.io/solutions/quora-capi-tag): Find out the Quora CAPI tag developed by Stape and set up Quora integration with server GTM.
- [Affiliate Future tag](https://stape.io/solutions/affiliate-future-tag): Learn the Affiliate Future Server tag setting, get control over conversion data, and simplify your postbacks.
- [ShareASale tag](https://stape.io/solutions/shareasale-tag): Try ShareASale tag for the server GTM container for accurate data tracking and enhanced control over the data collection.
- [Google Ads Conversion Adjustments tag](https://stape.io/solutions/google-ads-conversion-adjustments-tag): Check how Google Ads Conversion Adjustments tag developed by Stape can help you track data more precisely and its use cases.
- [PipeDrive tag](https://stape.io/solutions/pipedrive-tag): Try PipeDrive tag for the server GTM container and track data accurately, gain control over the data collection, and unlock even more benefits.
- [Yelp CAPI tag](https://stape.io/solutions/yelp-capi-tag): Check the Yelp CAPI ta, which will help you set up server-side tracking. Track data more precisely and securely with Stape’s tag.
- [Effinity tag](https://stape.io/solutions/effinity-tag): Learn about the Effinity tag settings, move your affiliate tracking to a secure server environment, protect data integrity, and bypass modern browser restrictions.
- [Customer.io tag](https://stape.io/solutions/customer-io-tag): Boost tracking accuracy with Customer.io tag by Stape. Send events directly from server-side GTM to bypass ad blockers and browser restrictions.
- [Salesforce tag](https://stape.io/solutions/salesforce-tag): Give the Salesforce tag for the server GTM container a try and start tracking data precisely, take control of data collection, and unlock even more advantages.
- [Adtraction tag](https://stape.io/solutions/adtraction-tag): Find out how Stape’s tag will help you create smooth Adtraction integration with your website.
- [Sendlane tag](https://stape.io/solutions/sendlane-tag): Check the benefits that Stape's Sendlane tag offers for server GTM and start building integration with the Sendlane platform.
- [Query Replacer variable](https://stape.io/solutions/query-replacer-variable): Find out how the Query Replacer variable can help avoid the removal of UTM parameters in the URL.
- [JSON Converter variable](https://stape.io/solutions/json-converter-variable): Discover JSON Converter variable by Stape. Easily configure it to stringify or parse data for smooth integration with Google Tag Manager.
- [AdRoll tag](https://stape.io/solutions/adroll-tag): Discover how the AdRoll tag by Stape will help you integrate AdRoll with your website. Start tracking standard events and set up custom ones with our tag.
- [Facebook Pixel tag](https://stape.io/solutions/facebook-pixel-tag): Start benefiting from Facebook Pixel and GTM integration using Stape’s Facebook Pixel tag. Enjoy convenient setup and easy configuration in just a few simple steps.
- [MCP Server for GTM](https://stape.io/solutions/mcp-server-for-gtm): Check out the benefits of configuring the MCP Server for GTM and find the links to the detailed setup guide.
- [Stape MCP Server](https://stape.io/solutions/stape-mcp-server): Explore the advantages of setting up Stape MCP Server and simplifying the management of your sGTM containers on Stape.
- [Spotify Conversions API tag](https://stape.io/solutions/spotify-conversions-api-tag): Set up Spotify Conversions API for precise data tracking using the Spotify tag developed by Stape.
- [Tradedoubler tag](https://stape.io/solutions/tradedoubler-tag): Learn about the Tradedoubler tag, its benefits, how to configure it, what setup requirements there are, and how to test your tracking setup.
- [Awin Conversion API tag](https://stape.io/solutions/awin-conversion-api-tag): Learn about the Awin Conversion API tag, its benefits, how to configure it, what setup requirements there are, and how to test your tracking setup.
- [Stape Conversion Tracking Klaviyo app](https://stape.io/solutions/stape-conversion-tracking-klaviyo-app): Find out how to integrate Klaviyo with server-side tracking solutions to send profiles' statuses, optimize ad campaigns, and track offline conversions.
- [POAS Data Feed](https://stape.io/solutions/poas-data-feed): POAS Data Feed tracks profit on ad spend in a server GTM, so you can send actual profit instead of revenue to analytics and ad platforms.
- [Amazon Conversions API tag](https://stape.io/solutions/amazon-conversions-api-tag): Find out what the Amazon Conversions API tag is and its benefits. Get links to how-to guides for smooth Amazon server-side tracking implementation.
- [Piano Analytics Client](https://stape.io/solutions/piano-analytics-client): Improve data privacy and tracking accuracy. Learn how the Piano Analytics Client for GTM processes events and secures Visitor IDs.
- [RevContent tag](https://stape.io/solutions/revcontent-tag): Enhance RevContent tracking with Stape’s server-side GTM tag. Send reliable S2S postbacks, reduce data loss, and bypass browser limits and ad blockers.
- [Piano Analytics tag](https://stape.io/solutions/piano-analytics-tag): Improve site performance and tracking accuracy with the Piano Analytics GTM server-side tag. Auto-map GA4 events and take full control of your server-side data.
- [Logger tag](https://stape.io/solutions/logger-tag): Track and debug requests sent to your server container with Logger tag. Log event data, request details, and custom information to Stape, GCP, BigQuery, etc.
- [Google Customer Reviews tag](https://stape.io/solutions/google-customer-reviews-tag): Learn about the Google Customer Reviews tag settings – automate post-purchase feedback, gather verified ratings, boost credibility in Google Shopping.
- [Meta Connection](https://stape.io/solutions/meta-connection): Send first-party data to Meta automatically, boost audience match rates, and save hours on manual CSV uploads.
- [Meta Custom Audiences tag](https://stape.io/solutions/meta-custom-audience-tag): Automatically add or remove users from Meta Custom Audiences using Stape’s server-side tag. Improve match rates, scale faster, and stay privacy-compliant.
- [Google Conversion Events tag](https://stape.io/solutions/google-conversion-events-tag-stape): Find out the benefits of the Google Conversion Events tag and how it can send conversion data to Google’s ad platforms (such as Google Ads).
- [Enricher power-up](https://stape.io/solutions/enricher-power-up): Identify users across sessions, enhance attribution accuracy, and improve event match quality by enriching requests with the Enricher power-up.
- [Odoo CMS app](https://stape.io/solutions/stape-conversion-tracking-odoo-app): Find out the benefits of the Stape Conversion Tracking Odoo CMS app and how it can improve your data tracking.
- [Event Generator tag](https://stape.io/solutions/event-generator-tag): Discover the Event Generator tag settings – rename server events, add custom data parameters, and achieve cleaner tracking logic with advanced options.
- [Microsoft UET Conversion API tag](https://stape.io/solutions/microsoft-uet-conversion-api-tag): Set up the Microsoft Ads server-side tracking for precise data tracking using the Microsoft UET Conversion API tag developed by Stape.
- [Google Customer Match tag](https://stape.io/solutions/google-customer-match-tag-stape): Check out the advantages of the Google Customer Match tag and how it can send data on audiences to Google advertising products, creating Customer Match lists.

## Knowledgebase
- [How to restore access to the Stape account](https://stape.io/helpdesk/knowledgebase/restore-account-access): Learn how to restore access to your Stape account. Fix login issues with password recovery, 2FA, SSO, or passkeys, and get back into your account quickly.
- [Who is Stape for?](https://stape.io/helpdesk/knowledgebase/who-is-stape-for): Stape helps improve data collection and analysis with accurate tracking, strong security, and campaign insights to boost ROI and marketing performance.
- [Can I Use single sign-on (SSO)?](https://stape.io/helpdesk/knowledgebase/single-sign-on): Learn how to log in to Stape’s services with your company email domain through Google Workspace or other providers. Secure and simplify logins with Stape’s SSO.
- [What is a webhook in server-side tracking?](https://stape.io/helpdesk/knowledgebase/what-is-a-webhook): Learn what webhooks are in server-side tracking, how they work, and why they enable real-time, accurate, and automated event data delivery.
- [What types of assistance and learning resources does Stape offer?](https://stape.io/helpdesk/knowledgebase/how-to-get-help-from-stape): Discover all the ways to get help from Stape, including Stape Community, Helpdesk, Support, Stape Academy, Tracking Care, and Personal Manager.
- [How to find the Customer ID and Operating Customer ID?](https://stape.io/helpdesk/knowledgebase/how-to-find-customer-id-operating-customer-id): Learn the difference between Google Ads Customer ID and Operating Customer ID, and how to find both in your account quickly.
- [How can tracking be improved with Custom Loader?](https://stape.io/helpdesk/knowledgebase/tracking-can-be-improved-with-custom-loader): The "Tracking can be improved" message is a helpful heads-up that your tracking setup might be missing some data due to Custom Loader setup issues.
- [Why use both client-side and server-side tracking simultaneously?](https://stape.io/helpdesk/knowledgebase/why-use-both-client-side-and-server-side-tracking): Combining client-side and server-side tracking helps you capture more data and enrich it with external sources. Be sure to configure event deduplication.
- [How does subscription Auto-upgrade work?](https://stape.io/helpdesk/knowledgebase/how-billing-autoupgrade-works): Learn how Stape’s subscription Auto-upgrade works to keep your server-side GTM or Signals Gateway running smoothly and avoid service interruptions.
- [What’s the difference between Signals Gateway and Meta CAPI Gateway?](https://stape.io/helpdesk/knowledgebase/difference-between-signals-gateway-and-meta-capi-gateway): Learn the main differences and similarities between Signals Gateway and Meta Conversions API Gateway (CAPIG).
- [How to become a Stape partner?](https://stape.io/helpdesk/knowledgebase/how-to-become-stape-partner): Learn how to join the Stape Partner Program today! It’s easy to get started, and the more value you bring, the more you earn.
- [How to upgrade my Partner account to Level 2?](https://stape.io/helpdesk/knowledgebase/how-to-upgrade-partner-account-to-level-2): Learn how to upgrade your Stape Partner account from Level 1 to Level 2, and what requirements you should meet to be eligible.
- [Is there a Stape Partner badge?](https://stape.io/helpdesk/knowledgebase/stape-partner-badge): The Stape Partner badge is an icon you can place on your website to show you're an official partner of Stape.
- [How to migrate to Stape?](https://stape.io/helpdesk/knowledgebase/migration-to-stape): By migrating to Stape, you’ll enjoy an easier workflow, better data accuracy, and significant cost savings.
- [What's Stape Community?](https://stape.io/helpdesk/knowledgebase/stape-community): Join the Stape Community to connect with experts, share insights, and stay updated on the latest in server-side tracking, analytics, and digital marketing.
- [What to do if custom subdomain is not verified for Snapchat Conversions API Gateway?](https://stape.io/helpdesk/knowledgebase/custom-subdomain-is-not-verified-for-snapchat-conversions-api-gateway): Learn what to do if custom subdomain is not verified for Snapchat Conversions API Gateway.
- [How to cancel a subscription to Snap CAPIG?](https://stape.io/helpdesk/knowledgebase/how-to-cancel-a-subscription-to-snap-capig): Learn how to cancel a subscription to Snap CAPIG.
- [How to add custom domain for Snapchat Conversions API Gateway?](https://stape.io/helpdesk/knowledgebase/add-custom-domain-for-snapchat-conversions-api-gateway): Learn how to use a custom domain or data routing in your Snap CAPI Gateway to improve measurement performance.
- [How to add custom domain for TikTok Events API Gateway?](https://stape.io/helpdesk/knowledgebase/add-custom-domain-for-tiktok-events-api-gateway): Learn how to use a custom domain in your TikTok Events API Gateway to improve measurement performance.
- [What to do if custom subdomain is not verified for Stape Gateway?](https://stape.io/helpdesk/knowledgebase/custom-subdomain-is-not-verified-for-stape-gateway): Learn what to do if custom subdomain is not verified for Stape Gateway and what might cause it.
- [Certificate Authority Authorization (CAA) records](https://stape.io/helpdesk/knowledgebase/certificate-authority-authorization-caa-records): Learn more about the CAA (Certificate Authority Authorization) DNS resource record type and what Certificate Authorities Stape uses.
- [I need a custom plan, what can you offer?](https://stape.io/helpdesk/knowledgebase/i-need-a-custom-plan-what-can-you-offer): Learn how you can get a custom subscription plan instead of our main plans.
- [How to choose a CDN?](https://stape.io/helpdesk/knowledgebase/how-to-choose-a-cdn): Learn how to choose the best CDN for speed, security, and reliability with Stape's expert guide.
- [What is Enhanced ad blocker protection in Custom Loader, and how does it work?](https://stape.io/helpdesk/knowledgebase/ga4-ad-block-bypass-in-custom-loader): Discover how Enhanced Ad Blocker protection in Custom Loader works, helping you track data even when ad blockers are active.
- [How to delete an sGTM container?](https://stape.io/helpdesk/knowledgebase/how-to-delete-sgtm-container): Learn how to delete sGTM container on Stape.
- [How to fix problems with SSL certificate or Your connection is not secure?](https://stape.io/helpdesk/knowledgebase/problems-with-ssl-certificate-or-your-connection-is-not-secure): Learn what might cause problems with SSL certificate or the message that your connection is not secure, and how to fix it.
- [Is it possible to add Meta CAPI Gateway in Signals Gateway?](https://stape.io/helpdesk/knowledgebase/how-to-add-meta-capi-gateway-in-signals-gateway): Create and manage a Conversions API Gateway pipeline in Signals Gateway. Connect automatically with Facebook Login or manually via Meta Pixel settings.
- [Where can I find your Data Processing Agreement?](https://stape.io/helpdesk/knowledgebase/data-processing-agreement): Guide to finding Stape's Data Processing Agreement via Account settings.
- [How to change my password?](https://stape.io/helpdesk/knowledgebase/change-password): Guide to changing your Stape login password via Account settings.
- [How to change my login email?](https://stape.io/helpdesk/knowledgebase/change-login-email): Guide to changing your Stape login email via Account settings.
- [How to find Container Configuration for sGTM?](https://stape.io/helpdesk/knowledgebase/how-to-find-container-configuration-for-sgtm): Learn how to find Container Configuration for sGTM in Stape with this knowledgebase guide.
- [How to transfer ownership of your sGTM container?](https://stape.io/helpdesk/knowledgebase/transfer-ownership): Learn how to transfer ownership of your sGTM container.
- [How to delete your account?](https://stape.io/helpdesk/knowledgebase/delete-account): Guide to deleting your Stape Account via Account settings.
- [How to connect new pixels to existing Conversions API Gateway?](https://stape.io/helpdesk/knowledgebase/connect-new-pixels-to-existing-conversions-api-gateway): Learn how to connect new pixels to your existing Conversions API Gateway for improved tracking and performance. Follow our guide to streamline integration.
- [What is the list of standard cookies that Cookie Keeper prolongs?](https://stape.io/helpdesk/knowledgebase/list-of-standard-cookies-that-cookie-keeper-prolongs): Check out the list of standard cookies that Cookie Keeper prolongs.
- [How to share account access?](https://stape.io/helpdesk/knowledgebase/share-access): Guide to sharing access to your Stape Account with other users via Account settings.
- [How to find Web Google Tag Manager (GTM) ID?](https://stape.io/helpdesk/knowledgebase/how-to-find-web-google-tag-manager-gtm-id): Learn how to find your Web Google Tag Manager (GTM) ID with this simple guide for efficient tag management.
- [Should I configure event deduplication when using Meta Conversions API Gateway?](https://stape.io/helpdesk/knowledgebase/should-i-configure-event-deduplication-when-using-meta-conversions-api-gateway): Configuring event deduplication for Meta Conversions API Gateway.
- [How to use the Pricing Calculator?](https://stape.io/helpdesk/knowledgebase/how-to-use-pricing-calculator): The Pricing Calculator is a neat handy feature designed to assist you with selecting the perfect subscription plan based on your needs and expected traffic.
- [Can Stape help me with setting up server-side tagging?](https://stape.io/helpdesk/knowledgebase/server-side-tagging-set-up-help): Learn how you can utilize Stape's Agency service to request help with server-side tracking setup, audit, and more.
- [Do you use an additional non-GA4 client?](https://stape.io/helpdesk/knowledgebase/do-you-use-an-additional-non-ga4-client): Find out if an additional non-GA4 client is needed for your setup and how it can enhance tracking and data management.
- [Where can I connect other events to fire?](https://stape.io/helpdesk/knowledgebase/connect-other-events-to-fire): Connecting other events to fire in Meta Pixel.
- [What if I accidentally paid for the wrong plan?](https://stape.io/helpdesk/knowledgebase/accidentally-paid-for-the-wrong-plan): Find out what happends if you accidentally paid for the wrong plan and what you can do.
- [How to check container usage?](https://stape.io/helpdesk/knowledgebase/check-container-usage): Learn how to check sGTM container usage statistics on Stape.
- [How to check events in Meta Pixel?](https://stape.io/helpdesk/knowledgebase/how-to-check-events-in-meta-pixel): Checking events in Meta Pixel.
- [Does Stape store data of clients' visitors?](https://stape.io/helpdesk/knowledgebase/does-stape-store-data-of-clients-visitors): Learn if Stape stores your visitors' data and how you can handle such data processing.
- [How to connect new pixels inside the CAPIG hub?](https://stape.io/helpdesk/knowledgebase/how-to-connect-new-pixels-inside-the-capig-hub): Connecting new pixels inside the CAPIG hub.
- [Is Stape able to handle any updates that happen on the CAPIG side to avoid having developers troubleshoot connections?](https://stape.io/helpdesk/knowledgebase/stape-handle-updates-on-the-capig-side-to-avoid-troubleshooting-connections): Stape handles all the CAPI Gateway updates, there is no need to run any updates.
- [What is the difference between Agency vs Partner account?](https://stape.io/helpdesk/knowledgebase/agency-vs-partner-account): Article answering your questions about the difference between Stape's Partner and Agency accounts.
- [Is the CAPI Gateway feature available for Stape EU?](https://stape.io/helpdesk/knowledgebase/is-the-capi-gateway-feature-available-for-stape-eu): CAPI Gateway feature availability for Stape EU
- [What if I forgot to enter my VAT?](https://stape.io/helpdesk/knowledgebase/what-if-i-forgot-to-enter-my-vat): Find out what happens if you forget to enter your VAT.
- [Can I capture a purchase value via Shopify, Woocommerce, Clickfunnels, etc.?](https://stape.io/helpdesk/knowledgebase/can-i-capture-a-purchase-value-via-shopify-woocommerce-clickfunnels-etc): Capturing purchase value via Shopify, WooCommerce, and ClickFunnels
- [How to trigger server Tags based on user consent?](https://stape.io/helpdesk/knowledgebase/how-to-trigger-server-tags-based-on-user-consent): Learn how to trigger server tags based on user consent to ensure compliance and optimized tracking.
- [What does 3 cloud servers or 5 cloud servers per container mean?](https://stape.io/helpdesk/knowledgebase/what-does-3-cloud-servers-or-5-cloud-servers-per-container-mean): Learn what 3 cloud servers or 5 cloud servers per container means.
- [Do you provide consulting?](https://stape.io/helpdesk/knowledgebase/do-you-provide-consulting): Learn how to request a consultation from Stape using our Care service.
- [Where can I find your Terms and Conditions?](https://stape.io/helpdesk/knowledgebase/where-can-i-find-your-terms-and-conditions): See how to find Stape's Terms and Conditions in the footer of the site, and the list of this documentation.
- [If we implement the API Gateway we won't need Facebook on web/server-side with GTM?](https://stape.io/helpdesk/knowledgebase/facebook-web-or-server-side-gtm-with-implemented-api-gateway): Implementing API Gateway eliminates the need for Facebook on web/server-side with GTM
- [Is it possible to exclude the root domain and only configure event publishing for a subdomain with Meta Conversions API Gateway?](https://stape.io/helpdesk/knowledgebase/exclude-the-root-domain-and-configure-event-publishing-for-a-subdomain-with-meta-conversions-api-gateway): Excluding the root domain and configuring event publishing for a subdomain with Meta Conversions API Gateway
- [How can I request a new feature on Stape?](https://stape.io/helpdesk/knowledgebase/how-can-i-request-a-new-feature-on-stape): Want to request a new feature from us? See how you can ask Stape to add new features!
- [What are differences of using Meta Conversions API Gateway over FB CAPI?](https://stape.io/helpdesk/knowledgebase/meta-conversions-api-gateway-vs-facebook-capi): Differences between Meta Conversions API Gateway and FB CAPI
- [How to find your Stape Container/Gateway ID?](https://stape.io/helpdesk/knowledgebase/how-to-find-your-stape-container-gateway-id): Guide to finding your existing Stape GTM container's or CAPI Gateway's ID.
- [Do you have any yearly plans?](https://stape.io/helpdesk/knowledgebase/do-you-have-any-yearly-plans): Check out if we have yearly plans.
- [Why do you only accept payments from European residents in Stape Europe?](https://stape.io/helpdesk/knowledgebase/why-do-you-accept-only-payments-from-european-residents-in-stape-europe): Find out why we only accept payments from European residents in Stape Europe.
- [Does Stape offer any trial period?](https://stape.io/helpdesk/knowledgebase/does-stape-offer-any-trial-period): Learn if Stape offers a trial period and its terms.
- [How to change invoice details?](https://stape.io/helpdesk/knowledgebase/how-to-change-invoice-details): Find out how to change your invoice details in Stape.
- [How to find Stape container API Key?](https://stape.io/helpdesk/knowledgebase/how-to-find-stape-container-api-key): Learn how to find Stape container API Key.
- [What to do if custom subdomain is not verified for TikTok Events API Gateway?](https://stape.io/helpdesk/knowledgebase/custom-subdomain-is-not-verified-for-tiktok-events-api-gateway): Fix custom subdomain verification issues for TikTok Events API Gateway.
- [Is the same admin email used for Meta Conversions API Gateway?](https://stape.io/helpdesk/knowledgebase/same-admin-email-for-meta-conversions-api-gateway): Same admin email used for Meta Conversions API Gateway.
- [Can I use one container for multiple sites?](https://stape.io/helpdesk/knowledgebase/can-i-use-one-container-for-multiple-sites): Learn if you can use one container for multiple sites.
- [How to change billing country for my Stape account?](https://stape.io/helpdesk/knowledgebase/change-billing-country-for-your-stape-account): Find out how to change billing country for your Stape account.
- [Where can I find an invoice and a receipt?](https://stape.io/helpdesk/knowledgebase/where-can-i-find-an-invoice-and-a-receipt): Learn where you can find an invoice and a receipt.
- [Does Stape support multiple domains and containers for sGTM?](https://stape.io/helpdesk/knowledgebase/does-stape-support-multiple-domains-and-containers-for-sgtm): Find out if Stape supports multiple domains and containers for sGTM and how it's done.
- [Is there an option to select which data to exclude from the payload to Meta?](https://stape.io/helpdesk/knowledgebase/select-which-data-to-exclude-from-the-payload-to-meta): Option to select data to exclude from the Meta payload
- [Where to get the total number of GA4 events?](https://stape.io/helpdesk/knowledgebase/where-to-get-the-total-number-of-ga4-events): Find out where to get the total number of GA4 events.
- [How to add company info for payment?](https://stape.io/helpdesk/knowledgebase/how-to-add-company-info-for-payment): Find out how to add your company info for payment.
- [How is user data protected?](https://stape.io/helpdesk/knowledgebase/how-user-data-is-protected): Information about Stape security measures and precautions to safeguard user data.
- [What if we already have another plugin for tracking or a code in the html of the website, should we remove them?](https://stape.io/helpdesk/knowledgebase/already-have-another-tracking-plugin-or-code): Do I need to remove existing tracking plugins or code for integration?
- [Do you offer a free trial for Meta Conversions API Gateway?](https://stape.io/helpdesk/knowledgebase/do-you-offer-a-free-trial-for-meta-conversions-api-gateway): Is there a free trial available for Meta Conversions API Gateway?
- [Where can I see request usage statistics?](https://stape.io/helpdesk/knowledgebase/where-can-i-see-request-usage-statistics): Find out where you can see request usage statistics.
- [What is the difference between Global sGTM hosting and EU sGTM hosting?](https://stape.io/helpdesk/knowledgebase/what-is-the-difference-between-global-sgtm-hosting-and-eu-sgtm-hosting): Find out the difference between Global sGTM hosting and EU sGTM hosting on Stape.
- [How to upgrade from Pro to Business plan?](https://stape.io/helpdesk/knowledgebase/upgrade-from-pro-to-business-plan): Learn how to upgrade your subscription from Pro to Business plan.
- [Are there any limits for the subscription plans you offer for Meta Conversions API Gateway?](https://stape.io/helpdesk/knowledgebase/limits-for-the-subscription-plans-for-meta-conversions-api-gateway): Are there limits for subscription plans for Meta Conversions API?
- [Can I change server location for my sGTM container?](https://stape.io/helpdesk/knowledgebase/can-i-change-server-location-for-my-sgtm-container): Find out if it's possibe to change server location for your sGTM container.
- [How to choose User Identifier type in Cookie Keeper?](https://stape.io/helpdesk/knowledgebase/how-to-choose-user-identifier-type-in-cookie-keeper): Learn how to choose User Identifier type in the Cookie Keeper power-up on Stape.
- [How to enable Two-Factor Authentication (2FA)?](https://stape.io/helpdesk/knowledgebase/how-to-enable-two-factor-authentication-2fa): Guide to enabling Two-Factor Authentication (2FA) for your Stape account.
- [Which taxes are collected by Stape?](https://stape.io/helpdesk/knowledgebase/which-taxes-are-collected-by-stape): Learn which taxes are collected by Stape.
- [Where do I add my VAT number?](https://stape.io/helpdesk/knowledgebase/where-do-i-add-my-vat-number): Learn how to add VAT (Valued Added Tax) for customers residing within the European Union.
- [Will requests be renewed in the next billing period if I exceed the free plan limit?](https://stape.io/helpdesk/knowledgebase/will-requests-be-renewed-in-the-next-billing-period-if-exceed-the-free-plan-limit): Learn if requests/month will be renewed in the next billing period if you exceed the free plan limit.
- [How to cancel a subscription to Stape Gateway?](https://stape.io/helpdesk/knowledgebase/how-to-cancel-a-subscription-to-stape-gateway): Learn the steps to cancel your subscription to Stape Gateway quickly and easily with our simple guide.
- [What is the difference between Agency vs Standard account?](https://stape.io/helpdesk/knowledgebase/agency-vs-standard-account): Article answering your questions about the difference between Stape's Standard and Agency accounts.
- [How to find the Stape container identifier?](https://stape.io/helpdesk/knowledgebase/how-to-find-the-stape-container-identifier): Learn how to find the Stape container identifyer.
- [Why was my container disabled?](https://stape.io/helpdesk/knowledgebase/why-was-my-container-disabled): Find out why your container was disabled.
- [Can I move Stape Global account to Stape EU account using the same email?](https://stape.io/helpdesk/knowledgebase/is-a-way-to-move-stape-global-account-to-stape-eu-account-using-the-same-mail): Article answering your questions about moving from Stape Global account to Stape EU account using the same email.
- [How to convert Standard account to Agency account?](https://stape.io/helpdesk/knowledgebase/how-to-convert-standard-account-to-agency-account): Guide to converting your Stape account from Standard to Agency tier.
- [What's the Stape refund policy?](https://stape.io/helpdesk/knowledgebase/what-is-the-stape-refund-policy): Find out about Stape's refund policy.
- [What happens if my container reaches the free requests limit?](https://stape.io/helpdesk/knowledgebase/what-happens-if-my-container-reaches-the-free-requests-limit): Find out what to do if your container reaches the free requests limit.
- [How to add a client to your Partner account?](https://stape.io/helpdesk/knowledgebase/how-to-add-a-client-to-your-partner-account): Guide to adding a new client to your Partner Stape account.
- [How to downgrade my container plan?](https://stape.io/helpdesk/knowledgebase/how-to-downgrade-my-container-plan): Learn how to downgrade your container plan on Stape.
- [How to add a client to your Agency account?](https://stape.io/helpdesk/knowledgebase/how-to-add-a-client-to-your-agency-account): Guide to adding a new client to your Agency Stape account.
- [How to change plan?](https://stape.io/helpdesk/knowledgebase/how-to-change-plan): Learn how to change your subscription plan in Stape.
- [How to find CAPIG API Key?](https://stape.io/helpdesk/knowledgebase/how-to-find-capig-api-key): How to find your CAPIG API Key?
- [When should I use CNAME record instead of A records for domain verification?](https://stape.io/helpdesk/knowledgebase/when-should-i-use-cname-record-instead-of-a-records-for-domain-verification): Learn when to use CNAME record instead of A records for domain verification.
- [What happens if the container reaches the monthly request limit? And when does it reset?](https://stape.io/helpdesk/knowledgebase/what-happens-if-the-container-reaches-the-monthly-request-limit-and-when-does-it-reset): Find out what happens if the container reaches monthly request limit.
- [How do you calculate requests?](https://stape.io/helpdesk/knowledgebase/how-do-you-calculate-requests): Find out how to calculate requests with this knowgebase article.
- [How does Pay as you go plan for Conversions API Gateway works?](https://stape.io/helpdesk/knowledgebase/how-does-pay-as-you-go-plan-for-conversions-api-gateway-works): How does the Pay-as-you-go plan for Conversions API Gateway work?
- [How to connect a subdomain to my Conversions API Gateway?](https://stape.io/helpdesk/knowledgebase/connect-a-subdomain-to-my-conversions-api-gateway): How to connect a subdomain to Conversions API Gateway?
- [Can I set up custom event without GTM server-side container? Only Meta Conversions API Gateway?](https://stape.io/helpdesk/knowledgebase/can-i-set-up-custom-event-without-gtm-server-side-container-only-meta-conversions-api-gateway): Can I set up a custom event with only Meta Conversions API Gateway?
- [Why does Conversions API Gateway not see my events?](https://stape.io/helpdesk/knowledgebase/why-does-conversions-api-gateway-not-see-my-events): Find out why Conversions API Gateway isn't detecting your events.
- [How to find server container URL for sGTM container?](https://stape.io/helpdesk/knowledgebase/how-to-find-server-container-url-for-sgtm-container): Learn how to find the server container URL for your sGTM container with this quick guide.
- [How to find Meta Dataset (Pixel) ID?](https://stape.io/helpdesk/knowledgebase/how-to-find-meta-dataset-pixel-id): Learn how to locate your Meta Dataset (Pixel) ID easily.
- [What is a request?](https://stape.io/helpdesk/knowledgebase/what-is-a-request): Discover what a request is in web development: its role in data exchange, common types, and how it enables client-server communication.
- [How to find tagging server URL?](https://stape.io/helpdesk/knowledgebase/how-to-find-tagging-server-url): Check how to find tagging server URL with this stape knowlegebase article.
- [How to add a promocode?](https://stape.io/helpdesk/knowledgebase/how-to-add-a-promocode): Guide to adding a promocode during Stape subscription process.
- [How much does Meta Conversions API Gateway cost?](https://stape.io/helpdesk/knowledgebase/meta-conversions-api-gateway-cost): Check the pricing details for Meta Conversions API Gateway.
- [Is it possible to change hosting region for the sGTM container?](https://stape.io/helpdesk/knowledgebase/change-hosting-region-for-the-sgtm-container): Learn if it's possible to change the hosting region for your sGTM container to improve performance and optimize tag management.
- [What's Stape support policy?](https://stape.io/helpdesk/knowledgebase/stape-support-policy): Learn everything you need to know about Stape's support policy, including what our support can help you with and how to contact them.

## Documentation
- [User Data Collector tag](https://stape.io/helpdesk/documentation/user-data-collector-tag): Learn how to set up the User Data Collector tag in the web GTM to capture user data, push it to the dataLayer, or store it in browser storage.
- [Shopify Customer Privacy API tag](https://stape.io/helpdesk/documentation/shopify-customer-privacy-api-tag): Learn how to set up the Shopify Customer Privacy API tag in web GTM to sync customer consent preferences with Shopify and support headless stores.
- [How to export Logs to AWS bucket and connect BigQuery](https://stape.io/helpdesk/documentation/export-logs-to-aws-bucket-connect-bigquery): Step-by-step guide on how to create an AWS S3 bucket, configure access for Stape, and export logs to BigQuery using external tables.
- [How to export Logs to GCP bucket and connect BigQuery](https://stape.io/helpdesk/documentation/export-logs-to-gcp-bucket-connect-bigquery): Get a step-by-step guide on how to create a Google Cloud Storage bucket, configure access for Stape, and export logs to BigQuery using external tables.
- [How to delete a Standard account](https://stape.io/helpdesk/documentation/how-to-delete-a-standard-account): Learn how to permanently delete your Stape Standard account, and what happens to your containers and billing after.
- [How to convert a Standard account to Agency account](https://stape.io/helpdesk/documentation/how-to-convert-a-standard-account-to-agency-account): Turn your Stape Standard account into an Agency account to manage clients, and learn how your new Agency login works.
- [Standard account overview](https://stape.io/helpdesk/documentation/standard-account-overview): See what a Standard account does in Stape, where to create containers and gateways, manage billing, and find account settings.
- [Notifications](https://stape.io/helpdesk/documentation/account-notifications): Learn how to manage your Stape email alerts and notifications. Customize your marketing preferences while keeping essential account updates active.
- [Account API keys](https://stape.io/helpdesk/documentation/api-keys): Learn how to generate and manage Stape API keys to automate your workflows, for your Stape account.
- [Shared access](https://stape.io/helpdesk/documentation/shared-access): Learn how to grant other users full control over your Stape account, allowing them to view and manage containers and billing settings.
- [Profile and security](https://stape.io/helpdesk/documentation/profile-and-security): Learn how to manage your Stape personal details, update passwords, enable 2FA, choose from various secure sign-in methods and recover your account.
- [How to delete a Partner account](https://stape.io/helpdesk/documentation/how-to-delete-a-partner-account): How to Delete a Partner Account | Stape
- [Partner program levels](https://stape.io/helpdesk/documentation/partner-program-levels): Partner Program Levels | Stape
- [How to use AI Assistant](https://stape.io/helpdesk/documentation/how-to-use-ai-assistant): Learn how to use Stape’s AI Assistant to manage containers, answer tracking questions, and access insights from your connected GTM and GA4 accounts.
- [How to enter billing information via a payment link](https://stape.io/helpdesk/documentation/responsible-for-payment): Learn how to securely submit billing details and a payment method for a Stape account using a payment link.
- [How to create a payment link to add billing information](https://stape.io/helpdesk/documentation/share-payment-link): Generate a secure payment link in Stape and share it with your billing contact to collect payment information without giving them account access.
- [Resources available to partners](https://stape.io/helpdesk/documentation/resources-available-to-partners): Discover the core joint marketing resources available to Stape partners, from partner directory pages to media kits and badge assets.
- [Partner commissions and payouts](https://stape.io/helpdesk/documentation/partner-commissions-and-payouts): See where to find your partner earnings, how commissions add up, when you can request a payout, and how to get paid by Stape.
- [How to manage team members](https://stape.io/helpdesk/documentation/how-to-manage-team-members-partner): Invite teammates to your Stape Partner account, and learn what team members are allowed to do.
- [How to add clients to your Partner account](https://stape.io/helpdesk/documentation/how-to-add-clients-to-your-partner-account): Add a client to your Stape Partner account by creating a sub account, linking an existing user, or sharing your referral link.
- [How to become a Stape partner](https://stape.io/helpdesk/documentation/how-to-become-a-stape-partner): Apply for the Stape partner program from your Agency account, sign the agreement, and start earning monthly referral commission.
- [Partner account overview](https://stape.io/helpdesk/documentation/partner-account-overview): An overview of the Stape partner account, detailing the benefits, tiers, and dashboard features available to partners.
- [How to delete an Agency account](https://stape.io/helpdesk/documentation/how-to-delete-an-agency-account): Learn how to permanently delete your Stape Agency account, and what happens to your sub accounts and billing after.
- [How to manage team members](https://stape.io/helpdesk/documentation/how-to-manage-team-members-agency): Invite teammates to your Stape Agency account, and learn what team members are allowed to do.
- [How to add clients to your Agency account](https://stape.io/helpdesk/documentation/how-to-add-clients-to-your-agency-account): Add a client to your Stape Agency account by creating a sub account, linking an existing user, or sharing your referral link.
- [How to sign up as an Agency](https://stape.io/helpdesk/documentation/how-to-sign-up-as-an-agency): Sign up for a Stape Agency account, select your location, and manage multiple client Standard accounts from a single dashboard.
- [Agency account overview](https://stape.io/helpdesk/documentation/agency-account-overview): A Stape Agency account lets you manage your clients' containers and gateways, handle their billing, and become a partner.
- [Transfer consent status from Shopify storefront to checkout](https://stape.io/helpdesk/documentation/transfer-consent-to-shopify-checkout): Fix Shopify Checkout Consent Transfer Issues | Stape
- [Request limits and pause logic](https://stape.io/helpdesk/documentation/request-limits-and-pause-logic): What happens when your Stape container or Signals Gateway hits its monthly request limit, when it's paused, and how to get it running again.
- [How to cancel a subscription](https://stape.io/helpdesk/documentation/how-to-cancel-a-subscription): Cancel the paid plan on your Stape container or gateway in a few clicks. Your container/gateway keeps running until the end of the cycle, then drops to Free.
- [How to use subscription auto-upgrade](https://stape.io/helpdesk/documentation/how-to-use-subscription-auto-upgrade): Auto-upgrade moves your Stape container or Signals Gateway up a plan when you hit the limit, so your service keeps running and no data is lost.
- [How to change a plan](https://stape.io/helpdesk/documentation/how-to-change-a-plan): Change the plan on your Stape container or gateway, move up a tier, or switch from monthly to annual billing in a few clicks.
- [I paid for the wrong plan, what should I do?](https://stape.io/helpdesk/documentation/i-paid-for-the-wrong-plan-what-should-i-do): Paid for the wrong Stape plan by mistake? Contact support to get a refund to your card and switch to the plan you actually wanted.
- [Refund policy](https://stape.io/helpdesk/documentation/refund-policy): Find out when you can get a full or partial refund on your Stape monthly or yearly subscription, and how to ask support for one.
- [US sales tax](https://stape.io/helpdesk/documentation/us-sales-taxes): Find which US states Stape collects sales tax in, when it appears on your invoice, and how to request an exemption if your company qualifies.
- [VAT for EU users](https://stape.io/helpdesk/documentation/vat-for-eu-users): See when VAT is charged on Stape invoices, how to add your VAT or GST number, and what to do if you forgot to enter it before paying.
- [Plan tiers and limits](https://stape.io/helpdesk/documentation/plan-tiers-and-limits): Compare Stape plan tiers for sGTM hosting, gateways, and Signals Gateway - what each tier includes, how limits work, and when to upgrade.
- [Taxes overview](https://stape.io/helpdesk/documentation/taxes-overview): Find out which taxes Stape adds to your invoice, including VAT and US sales tax, and how your billing country decides what applies.
- [How to connect billing to your Stape product](https://stape.io/helpdesk/documentation/how-to-connect-billing-to-your-stape-product): Start a paid subscription on a Stape container or gateway to upgrade beyond the Free plan when ready. Charged to the already connected card.
- [How to change your billing country](https://stape.io/helpdesk/documentation/how-to-change-your-billing-country): Change the billing country on your Stape account through support, what determines if it's possible, and what changes after the update.
- [How to add an additional billing email](https://stape.io/helpdesk/documentation/how-to-add-an-additional-billing-email): Send copies of Stape invoice emails to additional recipients, like your finance team or a shared inbox, and remove them when no longer needed.
- [How to add company info](https://stape.io/helpdesk/documentation/how-to-add-company-info): Add or update the company name, address, and tax ID that appear on your Stape invoices, so your finance team can file them correctly.
- [How to edit payment information](https://stape.io/helpdesk/documentation/how-to-update-your-payment-method): Learn how to update billing information and change payment method for your Stape account.
- [How to add billing info to your account](https://stape.io/helpdesk/documentation/how-to-add-billing-info-to-your-account): Add a billing address and payment method to your Stape account so you can subscribe to paid plans for sGTM hosting or Gateways.
- [Consolidated invoicing for Agency and Partner accounts](https://stape.io/helpdesk/documentation/consolidated-invoicing-for-agency-and-partner-accounts): Pay for all your sub-accounts' Stape subscriptions on a single invoice using consolidated invoicing on Agency and Partner accounts.
- [Consolidated invoicing for Standard accounts](https://stape.io/helpdesk/documentation/consolidated-invoicing-for-standard-accounts): Group all your Stape subscriptions into a single invoice per billing cycle on Standard accounts, with separate invoices for monthly and yearly.
- [Payment methods](https://stape.io/helpdesk/documentation/payment-methods): Which payment methods Stape accepts, how to add or update them on your account, and which currency each Stape entity invoices in.
- [Billing for Standard, Agency, and Partner accounts](https://stape.io/helpdesk/documentation/billing-for-standard-agency-and-partner-accounts): How payments and invoices work across the three Stape account types
- [How to update invoice details](https://stape.io/helpdesk/documentation/how-to-update-invoice-details): Change your company name, tax ID, address, or billing email on Stape invoices in a few clicks. New details apply from the next invoice.
- [Payment country restrictions on Stape Europe](https://stape.io/helpdesk/documentation/payment-country-restrictions-on-stape-europe): The list of countries eligible to pay Stape Europe, and what to do if yours isn't included.
- [How to find your invoices and receipts](https://stape.io/helpdesk/documentation/how-to-find-your-invoices-and-receipts): Download your Stape invoices and receipts from the Billing menu, see what each document covers, and find them on a managed account.
- [How billing works](https://stape.io/helpdesk/documentation/how-billing-works): Learn how Stape billing works - what you're charged for, how plans and cycles work, who issues your invoice, and where to manage it all
- [How to debug the Shopify checkout page with GTM](https://stape.io/helpdesk/documentation/shopify-checkout-page-debug): A guide on how to debug the checkout page in Shopify using a free solution - Stape GTM Helper Chrome extension.
- [Omnisend tag](https://stape.io/helpdesk/documentation/omnisend-tag): Learn how to configure the Omnisend tag in server-side Google Tag Manager to send contacts and event data to Omnisend.
- [TikTok Pixel tag](https://stape.io/helpdesk/documentation/tiktok-pixel-by-stape-tag): Set up the TikTok Pixel by Stape in web GTM with Advanced Matching, consent-aware tracking, server-side deduplication, and custom event support.
- [Enricher power-up](https://stape.io/helpdesk/documentation/enricher-power-up): Recognize users across sessions, improve attribution accuracy, and event match quality by enriching requests with the Enricher power-up.
- [How to add offline events to Signals Gateway](https://stape.io/helpdesk/documentation/how-to-add-offline-events-to-signals-gateway): Learn how to upload offline, in-store, app, or CRM events to Signals Gateway as a CSV file.
- [How to improve the configuration of a LinkedIn-sponsored Stape server container](https://stape.io/helpdesk/documentation/configuration-for-linkedin-sponsored-accounts): Learn about some recommended configurations for Stape accounts created through the GTM integration for LinkedIn advertisers.
- [Overview of Google Tag Manager integration for LinkedIn advertisers](https://stape.io/helpdesk/documentation/gtm-integration-for-linkedin-advertisers): Learn about Stape accounts created through the GTM integration for LinkedIn advertisers and how to use them.
- [How to set up Stape Conversion Tracking app for Odoo CRM](https://stape.io/helpdesk/documentation/odoo-crm-stape-conversion-tracking-app): Guide on setting up the Stape Conversion Tracking app for Odoo CRM to help you easily report your Opportunities' progress status as conversion events.
- [How to enroll in Stape Academy](https://stape.io/helpdesk/documentation/what-is-stape-academy): Built for marketers, analysts, and business owners who want to track better without browser privacy restrictions.
- [How to use GTM Tools](https://stape.io/helpdesk/documentation/how-to-use-gtm-tools): Discover how you can take advantage of GTM Tools to enhance your tracking experience.
- [Stape Conversion Tracking module for Drupal dataLayer](https://stape.io/helpdesk/documentation/drupal-datalayer): Below you can see the list of dataLayer events and their payload that the Drupal module generates.
- [Overview of Stape Conversion Tracking module for Drupal](https://stape.io/helpdesk/documentation/drupal-module-overview): The Stape conversion tracking module for Drupal websites simplifies user and conversion tracking on your website.
- [How to set up Stape Conversion Tracking module for Drupal](https://stape.io/helpdesk/documentation/how-to-set-up-drupal-module-for-sgtm): Find out how to set up the Drupal module for the server GTM.
- [Stape's Conversion Tracking extension for Shopware dataLayer](https://stape.io/helpdesk/documentation/shopware-extension-datalayer): In this article, you will find the list of dataLayer events and their payload that the Stape’s Conversion Tracking extension for Shopware generates.
- [How to set up the Stape Conversion Tracking app for Odoo](https://stape.io/helpdesk/documentation/how-to-set-up-odoo-app-for-sgtm): Find out how to set up the Stape Conversion Tracking app for Odoo.
- [How to set up the Stape Conversion Tracking extension for Shopware](https://stape.io/helpdesk/documentation/how-to-set-up-shopware-extension-for-sgtm): Find out how to set up the Stape Conversion Tracking extension for Shopware.
- [How to fix the ERR_NAME_NOT_RESOLVED error](https://stape.io/helpdesk/documentation/how-to-fix-err-name-not-resolved): Learn how to fix the ERR_NAME_NOT_RESOLVED error and what may cause it during container loading.
- [How to fix the ERR_CERT_COMMON_NAME_INVALID error](https://stape.io/helpdesk/documentation/how-to-fix-err-cert-common-name-invalid): Learn how to fix the ERR_CERT_COMMON_NAME_INVALID error and what may cause it when configuring security policies.
- [How to fix the ERR_CONNECTION_CLOSED error](https://stape.io/helpdesk/documentation/how-to-fix-err-connection-closed): Learn how to fix the ERR_CONNECTION_CLOSED error and what may be causing it.
- [How to fix the ERR_CERT_AUTHORITY_INVALID error](https://stape.io/helpdesk/documentation/how-to-fix-err-cert-authority-invalid): Learn how to fix the ERR_CERT_AUTHORITY_INVALID error when configuring Own CDN subdomain, and what causes it.
- [How to fix Cloudflare 1014 and 1015 errors](https://stape.io/helpdesk/documentation/how-to-fix-cloudflare-1014-1015-error): Learn how to fix errors 1014 and 1015 in Cloudflare, and what causes errors in verification.
- [How to fix the SSL error](https://stape.io/helpdesk/documentation/how-to-fix-ssl-error): Learn how to fix the Stape SSL error, causing the container to stay in the "Waiting for config" state.
- [How to fix NS_ERROR_FAILURE](https://stape.io/helpdesk/documentation/how-to-fix-ns-error-failure): Learn how to fix NS_ERROR_FAILURE, what causes it, and how its related to Google Ads configuration.
- [How to fix the Same-origin 404 error](https://stape.io/helpdesk/documentation/how-to-fix-same-origin-404-error): Learn how to fix the Same-origin 404 error, and what causes this type of 404 error.
- [How to fix the error Loader 404 (Not Found)](https://stape.io/helpdesk/documentation/how-to-fix-loader-404-not-found): Learn how to fix the Loader 404 error while loading gtag.js, and what causes Loader 404 (Not Found)
- [How to fix 500 INTERNAL SERVER ERROR on Stape](https://stape.io/helpdesk/documentation/how-to-fix-500-internal-server-error-stape): Learn how to fix 500 INTERNAL SERVER ERROR on Stape and what causes the platform to load incorrectly.
- [How to fix error 500 (tag issue)](https://stape.io/helpdesk/documentation/how-to-fix-error-500): Learn how to fix error 500 and what causes this tag issue.
- [How to fix ERR_BLOCKED_BY_ORB (network)](https://stape.io/helpdesk/documentation/how-to-fix-err-blocked-by-orb): Learn how to fix the error ERR_BLOCKED_BY_ORB in network, and why some requests get blocked by browser tracking prevention.
- [How to fix ERR_BLOCKED_BY_CLIENT (network & console)](https://stape.io/helpdesk/documentation/how-to-fix-err-blocked-by-client): Learn how fix the error ERR_BLOCKED_BY_CLIENT in network and console, as well as what causes this error
- [How to fix the “Domain can’t be resolved” error?](https://stape.io/helpdesk/documentation/domain-cant-be-resolved): Learn how to fix the “Domain can’t be resolved” error by checking DNS records and verifying configuration with Google Dig.
- [Meta connection](https://stape.io/helpdesk/documentation/meta-connection): Automatically send first-party data to Meta, improve audience match rates, and eliminate hours of manual CSV uploads.
- [Google Data Manager API connection](https://stape.io/helpdesk/documentation/google-data-manager-api-connection): Learn about Google Data Manager API Connection that can be activated in Stape's admin.
- [Google Ads connection](https://stape.io/helpdesk/documentation/google-ads-connection): Learn about Google Ads Connection that can be activated in Stape's admin.
- [Google Sheets connection](https://stape.io/helpdesk/documentation/google-sheets-connection): Learn about Google Sheets Connection that can be activated in Stape's admin.
- [Microsoft Advertising connection](https://stape.io/helpdesk/documentation/microsoft-advertising-connection): Learn about Microsoft Advertising Connection that can be activated in Stape's admin.
- [Custom domain for sGTM](https://stape.io/helpdesk/documentation/custom-domain-options-for-sgtm): Learn about domains section in Stape account and how to set tagging server URLs.
- [Container settings and API key](https://stape.io/helpdesk/documentation/container-settings-and-info): Here you can find information on container settings in Stape admin.
- [How to debug sGTM configuration using Preview Mode](https://stape.io/helpdesk/documentation/preview-debugging-web-server-gtm-containers): Learn how to debug web and server GTM preview step by step. Understand events, requests, clients, and how to find tracking issues fast.
- [Logger tag](https://stape.io/helpdesk/documentation/how-to-configure-logger-tag): Learn how to set up the Logger tag. With it, you can log all event data, request URL and body, add custom information, choose a logging destination, etc.
- [How to fix server GTM container not receiving requests](https://stape.io/helpdesk/documentation/server-gtm-container-is-not-receiving-requests-solution): Server GTM preview empty? Fix tracking issues caused by transport URL, GA4 conflicts, or CORS/CSP settings with this troubleshooting guide.
- [Step 5. Test and preview sGTM configuration](https://stape.io/helpdesk/documentation/test-and-preview-sgtm-configuration): Learn how to test your server GTM setup using preview mode. Verify that requests reach your sGTM container and tracking works correctly.
- [Where to find Reddit Pixel ID and API Token](https://stape.io/helpdesk/documentation/find-reddit-pixel-id-api-token): The guide explains how to find the Reddit Pixel ID and API Token.
- [Where to find Awin Merchant ID and Commission Group Code](https://stape.io/helpdesk/documentation/find-awin-merchant-id-commision-group-code): The guide explains how to find Awin Merchant ID and Commission Group Code.
- [How to use the same origin through Azure Front Door](https://stape.io/helpdesk/documentation/how-to-use-same-origin-through-azure-front-door): Learn how to set up the same origin for server-side GTM through Azure Front Door to enable first-party cookies and improve tracking.
- [Meta Custom Audience tag](https://stape.io/helpdesk/documentation/configure-meta-custom-audience-tag): Guide for the Meta Custom Audience tag - a solution developed by Stape for automatically sending data to Meta Custom Audiences using API.
- [Consent Parser variable](https://stape.io/helpdesk/documentation/consent-parser-variable): Guide for the Consent Parser variable developed by Stape – get bulletproof compliance with Google Consent Mode v2 and decode privacy strings in real-time.
- [Release notes for Stape GTM Helper](https://stape.io/helpdesk/documentation/release-notes-for-gtm-helper): See what's new with the Stape GTM Helper tool through release notes.
- [Customer.io tag](https://stape.io/helpdesk/documentation/customer-io-tag): Guide for the Customer.io tag. Get more accurate data, bypass browser restrictions, and gain full control over the information shared with Customer.io.
- [Effinity tag](https://stape.io/helpdesk/documentation/effinity-tag): Guide for the Effinity tag developed by Stape – get 100% accurate attribution, bypass ad blockers, and extend cookie life with our secure s2s integration.
- [Affiliate Future tag](https://stape.io/helpdesk/documentation/affiliate-future-tag): Guide for the Affiliate Future tag developed by Stape - configure server-side tracking for Affiliate Future with our help.
- [Google Customer Match tag](https://stape.io/helpdesk/documentation/configure-google-customer-match-tag): Guide for the Google Customer Match tag - a solution developed by Stape for sending audience data to Google advertising products using the Data Manager API.
- [Google Conversion Events tag](https://stape.io/helpdesk/documentation/configure-google-conversion-events-tag): Configuration guide for the Google Conversion Events tag developed by Stape - a handy solution for sending conversion events to Google’s advertising platforms.
- [Where to find Awin API Key](https://stape.io/helpdesk/documentation/find-awin-api-key): The guide explains how to find the Awin API Key.
- [Where to find Klaviyo Private Key](https://stape.io/helpdesk/documentation/find-klaviyo-private-key): The guide explains how to find the Klaviyo Private Key.
- [RevContent Tag](https://stape.io/helpdesk/documentation/revcontent-tag): Learn how to set up Stape’s RevContent server-side GTM tag for secure S2S conversion tracking, improved data accuracy, and better campaign performance.
- [How to set up Stape Conversion Tracking HubSpot app](https://stape.io/helpdesk/documentation/hubspot-crm-stape-conversion-tracking-app): Guide on setting up Stape Conversion Tracking app for HubSpot CRM to help you easily report your Contacts' progress status as conversion events.
- [How to set up Stape Conversion Tracking HighLevel app](https://stape.io/helpdesk/documentation/highlevel-crm-stape-conversion-tracking-app): Guide on setting up Stape Conversion Tracking app for HighLevel CRM to help you easily report your Opportunities' progress status as conversion events.
- [How to set up Stape Conversion Tracking Zoho app](https://stape.io/helpdesk/documentation/zoho-crm-stape-conversion-tracking-app): Guide on setting up Stape Conversion Tracking app for Zoho CRM to help you easily report your Leads' progress status as conversion events.
- [How to set up Stape Conversion Tracking Pipedrive app](https://stape.io/helpdesk/documentation/pipedrive-stape-conversion-tracking-app): Guide on setting up Stape Conversion Tracking app for Pipedrive to help you easily report your Deals' progress status as conversion events.
- [How to use Stape GTM Helper](https://stape.io/helpdesk/documentation/stape-gtm-helper): Discover the key features of the Stape GTM Helper Chrome extension. Entity filtering, JSON formatting, tag coloring, consent status display, and more.
- [Amazon Conversions API Tag](https://stape.io/helpdesk/documentation/amazon-conversions-api-tag): Guide for the Amazon Conversions API tag developed by Stape - a handy solution for configuring server-side tracking for Amazon.
- [How to set up Stape Conversion Tracking Salesforce app](https://stape.io/helpdesk/documentation/salesforce-stape-conversion-tracking-app): Guide on setting up Stape Conversion Tracking app for Salesforce to help you easily report your Leads' progress status as conversion events.
- [Awin Conversion API tag](https://stape.io/helpdesk/documentation/awin-conversion-api-tag): Send accurate, consent-aware affiliate conversions with the Awin Conversion API tag for server GTM. Supports deduplication and product-level tracking.
- [Where to find TikTok Pixel ID and eAPI Token](https://stape.io/helpdesk/documentation/find-tiktok-pixel-eapi-token): The guide explains how to find the TikTok Pixel ID and eAPI Token.
- [Where to find Pinterest Tag and Advertiser IDs, API Token](https://stape.io/helpdesk/documentation/find-pinterest-tag-user-ids-api-token): The guide explains how to find the Pinterest Tag and Advertiser IDs, API Token.
- [Where to find Microsoft Ads UET Tag ID and Conversions IDs](https://stape.io/helpdesk/documentation/find-microsoft-ads-uet-tag-id-conversions-ids): The guide explains how to find the Microsoft Ads UET Tag ID and Conversions IDs.
- [Where to find Meta Pixel ID and CAPI Token](https://stape.io/helpdesk/documentation/find-meta-pixel-id-capi-token): The guide explains how to find the Meta Pixel ID and CAPI Tokens.
- [Where to find Google Ads Conversions IDs](https://stape.io/helpdesk/documentation/find-google-ads-conversions-ids): The guide explains how to find the Google Ads Conversions IDs.
- [Where to find Google Analytics Measurement ID](https://stape.io/helpdesk/documentation/find-google-analytics-measurement-id): The guide explains how to find the Snapchat Pixel ID and API Token.
- [Where to find Snapchat Pixel ID and API Token](https://stape.io/helpdesk/documentation/find-snapchat-pixel-id-iapi-token): The guide explains how to find the Snapchat Pixel ID and API Token.
- [Where to find LinkedIn Insight Tag ID, API Token and conversion IDs](https://stape.io/helpdesk/documentation/find-linkedin-insight-tag-id-api-token-conversion-ids): The guide explains how to find LinkedIn Insight Tag ID, API Token, and conversion IDs.
- [Where to find the server container URL](https://stape.io/helpdesk/documentation/find-server-container-url): The guide explains how to find the server container URL to configure the Setup Assistant by Stape.
- [Where to find Lead and Schedule events](https://stape.io/helpdesk/documentation/lead-and-schedule-events-setup-assistant): The guide explains how to fill out Lead and Schedule events fields in Setup Assistant by Stape.
- [Where to find the Consent event name](https://stape.io/helpdesk/documentation/consent-name-setup-assistant): The guide clarifies what the “Consent event name” in Stape’s Setup Assistant means and where to find its value.
- [How to set up the Model Context Protocol (MCP) server for GA4](https://stape.io/helpdesk/documentation/how-to-set-up-mcp-server-for-ga4): Step-by-step guide to configuring the Model Context Protocol server for Google Analytics 4, its technical requirements, and testing the MCP setup.
- [Tradedoubler tag](https://stape.io/helpdesk/documentation/tradedoubler-tag): Learn about the Tradedoubler tag, its benefits, how to configure it, what setup requirements there are, and how to test your tracking setup.
- [Overview of GTM Sandboxed API IntelliSense](https://stape.io/helpdesk/documentation/overview-of-gtm-sandboxed-api-intellisense): Discover the GTM Sandboxed API IntelliSense package - a developer tool for autocompletion and hover documentation for GTM APIs in your code editor.
- [GTM Sandboxed API IntelliSense](https://stape.io/helpdesk/documentation/gtm-sandboxed-api-intellisense): GTM Sandboxed API IntelliSense is a TypeScript declaration for autocompletion, parameter hints for GTM's sandboxed JS APIs. This guide shows how to set up in code editors.
- [Click ID Restorer power-up](https://stape.io/helpdesk/documentation/click-id-restorer-power-up): Recover lost ad click IDs in Safari and Brave. Keep conversions tracked and attribution accurate via sGTM.
- [Dedicated IP power-up](https://stape.io/helpdesk/documentation/dedicated-ip-power-up): Get a dedicated IP for server-side tracking. Improve security, enable easy whitelisting, and keep your tracking consistent.
- [Ad Blocker Info power-up](https://stape.io/helpdesk/documentation/ad-blocker-info-power-up): Track whether users have ad blockers enabled with the Ad Blocker Info power-up for sGTM.
- [How to use Setup Assistant for custom websites](https://stape.io/helpdesk/documentation/other-platforms-setup-assistant): Find how to generate and import data tracking templates for server and web GTM containers using any CMS platform and Setup Assistant by Stape.
- [How to import the GTM template automatically](https://stape.io/helpdesk/documentation/automatic-template-import-setup-assistant): Find out how to generate and automatically import GTM templates that meet your tracking needs.
- [Overview of the Stape Conversion Tracking app for Salla](https://stape.io/helpdesk/documentation/salla-app-overview): Stape Conversion Tracking app for Salla stores simplifies user and conversion tracking on your website.
- [How to set up the Stape Conversion Tracking app for Salla](https://stape.io/helpdesk/documentation/how-to-set-up-salla-app-for-sgtm): Find out how to set up the Stape Conversion Tracking app for Salla.
- [How to import the GTM template manually](https://stape.io/helpdesk/documentation/manual-template-import-setup-assistant): Generate GTM templates that meet your needs and manually import them into web and server GTM containers.
- [Postscript tag](https://stape.io/helpdesk/documentation/postscript-tag): Learn about the Postscript tag, its benefits, how to configure it and what requirements there are, and how to test your tracking setup.
- [MD5 Hash variable](https://stape.io/helpdesk/documentation/md5-hash-variable): Learn about the MD5 Hash variable, its benefits, how to configure it and what requirements there are, and how to test your tracking setup.
- [Google Customer Reviews tag](https://stape.io/helpdesk/documentation/google-customer-reviews-tag): Learn about the Google Customer Reviews tag, its benefits, how to configure it and what requirements there are, and how to test your tracking setup.
- [Spotify tag](https://stape.io/helpdesk/documentation/spotify-tag): Learn about the Spotify Conversions API tag, its benefits, setup requirements, and how to configure it.
- [How to use same origin through Nginx](https://stape.io/helpdesk/documentation/how-to-use-same-origin-through-nginx): Learn how to set up same origin for server-side GTM through Nginx to enable first-party cookies, improve tracking, and bypass ad blockers.
- [Multi-zone sGTM container hosting](https://stape.io/helpdesk/documentation/multi-zone-sgtm-container-hosting): Boost global tracking speed with Stape’s multi-zone sGTM hosting. Reduce latency, avoid data loss, and improve performance worldwide.
- [How to use same origin through Cloudflare](https://stape.io/helpdesk/documentation/how-to-use-same-origin-through-cloudflare): Learn how to set up same origin for server-side GTM through Cloudflare to enable first-party cookies, improve tracking, and bypass ad blockers.
- [Real Boolean variable](https://stape.io/helpdesk/documentation/real-boolean-variable): Learn about the Real Boolean variable, its benefits, how to configure it and what requirements there are, and how to test your tracking setup.
- [[Klaviyo] Stape Conversion Tracking App](https://stape.io/helpdesk/documentation/klaviyo-stape-conversion-tracking-app): Stape developed the Stape Conversion Tracking app to help you easily report your users progress status.
- [Piano Analytics tag](https://stape.io/helpdesk/documentation/piano-analytics-tag): Learn about the Piano Analytics tag, its benefits, how to configure it, what setup requirements there are, and how to test your tracking setup.
- [Event Generator tag](https://stape.io/helpdesk/documentation/event-generator-tag): Guide for the Event Generator Tag by Stape - a versatile solution for sending customized and enhanced data for your events with a single request.
- [Amplitude Analytics tag](https://stape.io/helpdesk/documentation/amplitude-analytics-tag): Learn about the Amplitude Analytics tag, its benefits, how to configure it and what requirements there are, and how to test your tracking setup.
- [Pirsch Analytics tag](https://stape.io/helpdesk/documentation/pirsch-analytics-tag): Learn about the Pirsch Analytics tag, its benefits, how to configure it, what setup requirements there are, and how to test your tracking setup.
- [How to set up the Model Context Protocol (MCP) server for Google Tag Manager](https://stape.io/helpdesk/documentation/how-to-set-up-mcp-server-for-gtm): Step-by-step guide to configuring the Model Context Protocol server for Google Tag Manager, its technical requirements, and testing the MCP setup.
- [How to set up the Model Context Protocol (MCP) server for Stape](https://stape.io/helpdesk/documentation/how-to-set-up-stape-mcp-server): Step-by-step guide to configuring the Model Context Protocol server for Stape, its technical requirements, and testing the MCP setup.
- [Overview of Model Context Protocol (MCP) server](https://stape.io/helpdesk/documentation/overview-of-model-context-protocol-mcp-server): MCP and MCP Servers let marketers manage GTM and server-side tracking using AI without writing code. Here’s how it works and why it matters.
- [Braze tag](https://stape.io/helpdesk/documentation/braze-tag): Learn about the Braze tag, its benefits, how to configure it and what requirements there are, and how to test your tracking setup.
- [How to set up Meta Conversions API](https://stape.io/helpdesk/documentation/how-to-set-up-meta-conversions-api): Learn how to configure Meta CAPI, what the requirements are, how to generate Meta Access Token, and how to test the Meta CAPI setup.
- [Overview of Meta Conversions API (CAPI)](https://stape.io/helpdesk/documentation/overview-of-meta-conversions-api): Meta CAPI is a server-side solution for tracking Facebook events. Compared to Pixel, it offers greater data quality, control, and reliability.
- [How to set up Pinterest Conversions API (CAPI)](https://stape.io/helpdesk/documentation/how-to-set-up-pinterest-conversions-api): You’ll learn how to configure Pinterest Conversions API via server-side GTM, what prerequisites there are, and how to test the final setup.
- [Overview of Pinterest Conversions API (CAPI)](https://stape.io/helpdesk/documentation/overview-of-pinterest-conversions-api): Pinterest Conversions API sends data from your server to Pinterest servers. It’s one of the fastest upgrades you can make to lift Pinterest campaign results.
- [How to set up TikTok Events API](https://stape.io/helpdesk/documentation/how-to-set-up-tiktok-events-api): Detailed guide on how to configure TikTok Events API, Tiktok Pixel, generate TikTok Access Token, and test the TikTok eAPI setup.
- [Overview of TikTok Events API](https://stape.io/helpdesk/documentation/overview-of-tiktok-events-api): Learn how TikTok Events API helps track conversions more accurately, build better audiences, and improve how TikTok’s algorithm optimizes your ads.
- [How to delete Meta Conversions API (CAPI) Gateway](https://stape.io/helpdesk/documentation/how-to-delete-meta-capi-gateway): Learn how to delete your Meta Conversions API (CAPI) Gateway in Stape account.
- [What is Website Tracking Checker](https://stape.io/helpdesk/documentation/website-tracking-checker): Stape's Website Tracking Checker is a free tool to audit web and server-side tracking, score your setup, and give clear, actionable improvement tips.
- [Overview of Google Ads conversion tracking](https://stape.io/helpdesk/documentation/overview-of-google-ads-conversion-tracking): Learn how Google Ads conversion tracking helps advertisers measure success, improve ad strategies, and increase return on ad spend.
- [How to set up Google Ads conversion tracking](https://stape.io/helpdesk/documentation/how-to-set-up-google-ads-conversion-tracking): Learn how to set up Google Ads conversion tracking, configure Enhanced Conversions, and test Google Ads Conversion tracking setup.
- [How to set up Snapchat Conversions API (CAPI)](https://stape.io/helpdesk/documentation/how-to-set-up-snapchat-conversions-api): Step-by-step guide to setting up Snapchat Conversions API (CAPI) using either Google Tag Manager server container or Snapchat CAPI Gateway.
- [Overview of Snapchat Conversions API (CAPI)](https://stape.io/helpdesk/documentation/overview-of-snapchat-conversions-api): Snapchat Conversions API sends data directly from your server to Snapchat’s servers. It’s one of the fastest upgrades you can make to lift Snapchat campaign results.
- [How to set up Google Analytics 4 (GA4) tracking](https://stape.io/helpdesk/documentation/how-to-set-up-google-analytics-4-tracking): Learn how to configure GA4 tracking to benefit from cleaner data, better privacy controls, and more powerful analytics.
- [Overview of Google Analytics 4 (GA4)](https://stape.io/helpdesk/documentation/overview-of-google-analytics-4): Google Analytics 4 offers smarter, privacy-friendly tracking that helps you refine your campaigns, see what’s working, and make data-driven decisions faster.
- [Step 6. Everything is set up. What to do next?](https://stape.io/helpdesk/documentation/everything-is-set-up-what-to-do-next): Optimize your server-side tracking with Stape power-ups, integrations, and advanced features.
- [How to migrate from Meta CAPIG to Signals Gateway](https://stape.io/helpdesk/documentation/how-to-migrate-from-meta-capig-to-signals-gateway): Learn how to swap out your old Meta CAPI Gateway endpoint for a new Signals Gateway endpoint.
- [Server zones for Signals Gateways](https://stape.io/helpdesk/documentation/server-zones-for-signals-gateways): The list of server zones that Stape supports for Signals Gateways.
- [How to block domains in Meta CAPI Gateway](https://stape.io/helpdesk/documentation/block-domains-meta-capi-gateway): Learn how to add websites that you want to block in Meta CAPI Gateway.
- [iOS SDK](https://stape.io/helpdesk/documentation/ios-sdk): Learn about iOS SDK.
- [Android SDK](https://stape.io/helpdesk/documentation/android-sdk): Learn about Android SDK.
- [Stape Node.js SDK](https://stape.io/helpdesk/documentation/stape-node-js-sdk): Learn about Stape Node.js SDK.
- [Stape PHP SDK](https://stape.io/helpdesk/documentation/stape-php-sdk): Learn about Stape PHP SDK.
- [How to set up server-side tagging on your Shopify store](https://stape.io/helpdesk/documentation/how-to-set-up-server-side-tagging-on-shopify): Learn how to set up server-side tagging on your Shopify store.
- [How to set up PrestaShop module for server GTM](https://stape.io/helpdesk/documentation/how-to-set-up-prestashop-module-for-sgtm): Find out how to set up PrestaShop module for sGTM.
- [Overview of Stape Conversion Tracking module for PrestaShop](https://stape.io/helpdesk/documentation/prestashop-module-overview-for-sgtm): Learn about PrestaShop module for server Google Tag Manager.
- [How to set up the Stape Conversion Tracking app for Wix](https://stape.io/helpdesk/documentation/how-to-set-up-wix-app-for-sgtm): Find out how to set up the Stape Conversion Tracking app for Wix.
- [Overview of Stape Conversion Tracking app for Wix](https://stape.io/helpdesk/documentation/wix-app-overview-for-sgtm): Learn about Stape Conversion Tracking app for Wix.
- [Block Request by IP power-up](https://stape.io/helpdesk/documentation/block-request-by-ip-power-up): Learn what the Block Request by IP power-up is and how to use it.
- [POAS Data Feed power-up](https://stape.io/helpdesk/documentation/poas-data-feed-power-up): POAS Data Feed calculates profit server-side and sends accurate conversion values to ads and analytics.
- [Overview of Stape Conversion Tracking app for BigCommerce](https://stape.io/helpdesk/documentation/overview-of-bigcommerce-app-for-sgtm): Check out the overview of Stape Conversion Tracking app for BigCommerce.
- [How to set up Stape Conversion Tracking extension for Magento 2](https://stape.io/helpdesk/documentation/sgtm-magento-2-plugin-setup): Find out how to set up Stape Conversion Tracking extension for Magento 2.
- [How to set up Stape Conversion Tracking plugin for WordPress](https://stape.io/helpdesk/documentation/gtm-server-side-plugin-for-wordpress-setup): Learn how to set up Stape Conversion Tracking plugin for WordPress.
- [How to delete Signals Gateway](https://stape.io/helpdesk/documentation/how-to-delete-signals-gateway): Learn how to delete Signals Gateway.
- [Overview of Signals Gateway](https://stape.io/helpdesk/documentation/signals-gateway-overview): By simplifying how your data is collected and distributed, Signals Gateway enables more efficient, privacy-compliant marketing campaigns and helps you get the most out of your first-party data.
- [How to fix the custom subdomain is not verified issue](https://stape.io/helpdesk/documentation/custom-subdomain-not-verified): Learn how to resolve the issue of a custom subdomain not being verified and ensure successful verification for your website or service.
- [How to fix Unknown tag type in GTM](https://stape.io/helpdesk/documentation/tags-firing-but-gtm-showing-unknown-tag-type): Learn how to fix the issue of tags firing while GTM shows "Unknown tag type" and ensure accurate tag management and tracking.
- [How to fix error 404](https://stape.io/helpdesk/documentation/sgtm-container-can-not-be-deployed): Discover the common reasons why error 404 occurs during container deployment, why your sGTM container can't be deployed, and how to resolve the issue.
- [How to configure Signals Gateway](https://stape.io/helpdesk/documentation/how-to-configure-signals-gateway): Set up Signals Gateway for precise server-side tracking. Connect your Pixel, configure custom domains, enhance data accuracy.
- [Disabled CDN](https://stape.io/helpdesk/documentation/disabled-cdn): Configure a custom domain with Disabled CDN if you prioritize simplicity, direct hosting, or have specialized compliance constraints.
- [Own CDN](https://stape.io/helpdesk/documentation/own-cdn): Own CDN routes your server GTM domain through your website’s IP, preserving first-party cookies, extending tracking durations, and boosting analytics.
- [Stape Global CDN](https://stape.io/helpdesk/documentation/stape-global-cdn): Global CDN serves scripts like gtm.js from Stape’s servers closer to your visitors to speed up page loads, boost SEO, and enhance user experience.
- [How to use Stape API](https://stape.io/helpdesk/documentation/stape-api): Learn what Stape API is and how to integrate it into your workflow to improve efficiency, enhance tracking reliability, and gain more control over your analytics infrastructure.
- [Facebook parameter generator](https://stape.io/helpdesk/documentation/facebook-parameter-generator): Easily create Facebook parameters with our Facebook Parameter Generator to optimize your tracking, ads, and campaign performance across platforms.
- [URL builder](https://stape.io/helpdesk/documentation/url-builder): Learn how to use the URL Builder to create custom URLs for tracking campaigns, improving data collection, and optimizing marketing performance.
- [How to set up DNS configuration for GoDaddy](https://stape.io/helpdesk/documentation/how-to-set-up-dns-configuration-for-godaddy): Guide to configuring DNS configuration for GoDaddy using DNS records provided by Stape.
- [How to use same origin through Caddy](https://stape.io/helpdesk/documentation/how-to-use-same-origin-through-caddy): Guide to using the Same Origin approach when configuring a custom doamin - through Caddy.
- [Stape Scanner](https://stape.io/helpdesk/documentation/stape-scanner): See how Stape Scanner provides an evaluation of the effectiveness of your configurations within Stape and how to use its data.
- [CAPI Hosting: Common Errors and Questions](https://stape.io/helpdesk/documentation/common-errors-and-questions): Find solutions to common CAPI Hosting errors and get answers to frequently asked questions to ensure smooth integration and performance.
- [Block CAPIG events](https://stape.io/helpdesk/documentation/block-capig-events): You can control which events get sent using an on-off toggle for each event. Log in to your CAPIG account at Stape. Here you can see...
- [Automatic Advanced Matching](https://stape.io/helpdesk/documentation/automatic-advanced-matching): Enable Automatic Advanced Matching while connecting the pixel to the CAPIG hub. To define which user parameters you want to share with...
- [Test CAPIG configuration](https://stape.io/helpdesk/documentation/test-capig-configuration): Guide to testing your Meta Conversions API Gateway configuration.
- [Mailgun tag](https://stape.io/helpdesk/documentation/mailgun-tag): Integrate Mailgun with server Google Tag Manager to send transactional emails or update contacts based on user actions with our easy-to-setup tag.
- [Refersion tag](https://stape.io/helpdesk/documentation/refersion-tag): Overcome tracking limitations with Refersion's server-to-server integration in sGTM. Enhance page speed, data protection, and affiliate marketing insights. Learn how to set it up with our guide.
- [Twilio SMS tag](https://stape.io/helpdesk/documentation/twilio-sms-tag): Use the Twilio tag for server GTM to send SMS messages. Requires an active Twilio account for integration. Check out our Twilio SMS tag template and guide for setup.
- [Telegram](https://stape.io/helpdesk/documentation/telegram): Send Telegram notifications using the Telegram tag for server GTM. Easily integrate by generating an access token, specifying a channel, and customizing notification text.
- [How to use same origin approach for server GTM](https://stape.io/helpdesk/documentation/how-to-use-same-origin-approach-for-server-gtm): Guide to usine the Same Origin custom domain for server GTM.
- [How to use same origin through Netlify](https://stape.io/helpdesk/documentation/how-to-use-same-origin-through-netlify): Guide to using the Same Origin approach when configuring a custom doamin - through Netlify.
- [How to use same origin through Deno Deploy](https://stape.io/helpdesk/documentation/how-to-use-same-origin-through-deno-deploy): Guide to using the Same Origin approach when configuring a custom doamin - through Deno Deploy.
- [How to set up DNS configuration for Wix](https://stape.io/helpdesk/documentation/how-to-set-up-dns-configuration-for-wix): Guide to configuring DNS configuration for Wix using DNS records provided by Stape.
- [Impact tag](https://stape.io/helpdesk/documentation/impact-tag): Use the Impact tag to track conversions like sales, leads, and subscriptions, and report events for partner payments. Learn how to set up server-to-server conversion tracking.
- [Object builder variable](https://stape.io/helpdesk/documentation/object-builder-variable): Explore how to use the Object Builder Variable to create custom objects in your tag management system, enabling better data organization and enhanced tracking.
- [Affiliate conversion tag](https://stape.io/helpdesk/documentation/affiliate-conversion-tag): Track affiliate conversions with the Affiliate Conversion tag, storing unique ID parameters in cookies and sending conversion events to your destination URL for optimized tracking.
- [Server zones for Gateways](https://stape.io/helpdesk/documentation/server-zones-for-gateway-containers): The list of zones that Stape supports for various Gateways, including Meta CAPIG, Stape Gateway, TikTok eAPIG, and Snap CAPIG.
- [GTM Standards](https://stape.io/helpdesk/documentation/gtm-standards): Learn about GTM standards, best practices, and guidelines to optimize your Google Tag Manager setup for accurate and efficient tracking.
- [Sendgrid tag](https://stape.io/helpdesk/documentation/sendgrid-tag): Easily integrate SendGrid with server GTM using Stape's SendGrid tag to send emails and manage email deliverability with Domain Authentication and API key setup.
- [How to use same origin through Apache HTTP Server](https://stape.io/helpdesk/documentation/how-to-use-same-origin-through-apache-http-server): Guide to using the Same Origin approach when configuring a custom doamin - through Apache HTTP Server.
- [How to use same origin through Vercel](https://stape.io/helpdesk/documentation/how-to-use-same-origin-through-vercel): Guide to using the Same Origin approach when configuring a custom doamin - through Vercel.
- [Release notes for GTM Tools](https://stape.io/helpdesk/documentation/release-notes-for-gtm-tools): See what's new with Stape's gtmtools.com functionality through release notes.
- [How to set up DNS configuration for Shopify](https://stape.io/helpdesk/documentation/how-to-set-up-dns-configuration-for-shopify): Guide to configuring DNS configuration for Shopify using DNS records provided by Stape.
- [Twitter conversion API tag](https://stape.io/helpdesk/documentation/twitter-conversion-api-tag): Integrate Twitter Conversion API with server GTM to send server-side event data, track campaign success, and optimize ad performance using Stape's easy setup.
- [Data Variable](https://stape.io/helpdesk/documentation/data-variable): Discover what a Data Variable is, how it functions in tag management systems, and how it helps in capturing dynamic data for tracking and analytics.
- [Slack](https://stape.io/helpdesk/documentation/slack): Use the Slack tag for server GTM to send real-time notifications to your Slack channel, improving team communication and response time.
- [How to use same origin through AWS CloudFront](https://stape.io/helpdesk/documentation/how-to-use-same-origin-through-aws-cloudfront): Guide to using the Same Origin approach when configuring a custom doamin - through AWS CloudFront.
- [Subscription and usage statistic of sGTM](https://stape.io/helpdesk/documentation/usage-statistics-of-a-container-by-client-type): See how you can check the usage statistics of your server GTM container by client type in the Stape admin account.
- [How to set up DNS configuration for DigitalOcean](https://stape.io/helpdesk/documentation/how-to-set-up-dns-configuration-for-digitalocean): Guide to configuring DNS configuration for DigitalOcean using DNS records provided by Stape.
- [Firestore Writer tag](https://stape.io/helpdesk/documentation/firestore-writer-tag): Integrate Firestore with server GTM using the Firestore Writer tag to read, write, and query data. Utilize Firestore's powerful API for seamless data management and tracking.
- [Object property extractor](https://stape.io/helpdesk/documentation/object-property-extractor): Learn how to use the Object Property Extractor by Stape to efficiently extract and manage specific properties from your objects for better data tracking and analysis.
- [How to set up DNS configuration for Domain.com](https://stape.io/helpdesk/documentation/how-to-set-up-dns-configuration-for-domain-com): Guide to configuring DNS configuration for Domain.com using DNS records provided by Stape.
- [How to set up DNS configuration for Namecheap](https://stape.io/helpdesk/documentation/how-to-set-up-dns-configuration-for-namecheap): Guide to configuring DNS configuration for Namecheap using DNS records provided by Stape.
- [Taboola tag](https://stape.io/helpdesk/documentation/taboola-tag): Optimize tracking with Taboola's server-side integration for more accurate data, faster page speed, and better control. Use sGTM to track conversions and send event data.
- [Object builder](https://stape.io/helpdesk/documentation/object-builder): Discover how to use the Object Builder to create custom objects in your tag management system, enhancing data structure and improving tracking capabilities.
- [HubSpot tag](https://stape.io/helpdesk/documentation/hubspot): Integrate HubSpot with server GTM to track page views, custom events, and manage contacts via the HubSpot API for enhanced marketing automation.
- [How to set up Stape Conversion Tracking app for BigCommerce](https://stape.io/helpdesk/documentation/how-to-set-up-bigcommerce-app-for-server-gtm): Learn how to install Stape Conversion Tracking app for BigCommerce.
- [Mailchimp](https://stape.io/helpdesk/documentation/mailchimp): Integrate Mailchimp with server GTM to track events, create or update contacts, and sync user data for better email marketing and automation.
- [Overview of Stape Conversion Tracking extension for Magento 2](https://stape.io/helpdesk/documentation/gtm-server-side-extension-for-magento-2): Stape's Conversion Tracking extension for Magento 2 simplifies the process and opens up the world of server-side tagging for Magento stores.
- [Google Sheets Tag](https://stape.io/helpdesk/documentation/google-sheets-tag): Learn how to use the Google Sheets tag for server GTM to write or update data in Google Sheets seamlessly. Stape manages your OAuth tokens for easy integration.
- [Array builder variable](https://stape.io/helpdesk/documentation/array-builder-variable): Learn how to use the Array Builder Variable to create custom arrays in your tag management system, improving data organization and tracking accuracy.
- [File Proxy Client](https://stape.io/helpdesk/documentation/file-proxy-client): Explore the File Proxy Client, its features, and how it helps securely manage and route file requests for improved performance and security.
- [Active Campaign](https://stape.io/helpdesk/documentation/active-campaign): Integrate ActiveCampaign with server GTM to track events, create or update contacts, and enhance user activity tracking for better marketing automation.
- [ERR_SSL_VERSION_OR_CIPHER_MISMATCH in console after creating a subdomain for CAPI Gateway](https://stape.io/helpdesk/documentation/err-ssl-version-or-cipher-mismatch-in-console-after-creating-a-subdomain-for-capi-gateway): Facing ERR_SSL_VERSION_OR_CIPHER_MISMATCH after setting up a subdomain for CAPI Gateway? Learn the causes and how to fix this SSL issue.
- [Outbrain s2s tag](https://stape.io/helpdesk/documentation/outbrain-s2s-tag): Learn how to set up and optimize the Outbrain S2S tag to track server-side conversions, improve ad performance, and enhance campaign attribution.
- [How to set up DNS configuration for Cloudflare](https://stape.io/helpdesk/documentation/how-to-set-up-dns-configuration-for-cloudflare): Guide to configuring DNS configuration for Cloudlfare using DNS records provided by Stape.
- [Awin tag](https://stape.io/helpdesk/documentation/awin-tag): Learn how to implement and optimize the Awin tag to track conversions, measure affiliate performance, and maximize your marketing impact.
- [How to increase event match quality for Meta Conversions API Getaway?](https://stape.io/helpdesk/documentation/how-to-increase-event-match-quality-for-meta-conversions-api-getaway): To increase the Event Match Quality score for Meta Conversions API Getaway, you should enable Automatic Advanced Matching while...
- [TikTok Events API](https://stape.io/helpdesk/documentation/tiktok-events-api): Learn how to use the TikTok Events API to track server-side events, improve ad targeting, and optimize campaign performance for better conversions.
- [How to fix error 403 (403 Forbidden - network)](https://stape.io/helpdesk/documentation/403-error-after-setting-up-custom-gtm-loader): Getting a 403 error after configuring a custom GTM loader? Learn the reasons behind it and how to fix the issue effectively.
- [Stape's Conversion Tracking app for Wix dataLayer](https://stape.io/helpdesk/documentation/wix-app-datalayer): In this article, you will find the list of dataLayer events and their payload that the Stape’s Conversion Tracking app for Wix generates.
- [Stape Conversion Tracking app for BigCommerce dataLayer](https://stape.io/helpdesk/documentation/bigcommerce-app-datalayer): Check out the list of dataLayer events and their payload that the Stape's Conversion Tracking app for BigCommerce generates.
- [Mixpanel tag](https://stape.io/helpdesk/documentation/mixpanel-tag): Learn how to set up and optimize the Mixpanel tag to track user interactions, analyze behavior, and improve your product or marketing strategy.
- [Channel flow](https://stape.io/helpdesk/documentation/channel-flow): Learn about channel flow, its role in guiding users through different touchpoints, and how to optimize it for better engagement and conversions.
- [Cookie extender tag](https://stape.io/helpdesk/documentation/cookie-extender-tag): Discover how to use the Cookie Extender Tag to extend the lifespan of cookies, improving user tracking and enhancing your website's data collection for better analytics.
- [Snapchat CAPI Tag](https://stape.io/helpdesk/documentation/snapchat-capi-tag): Learn how to implement and optimize the Snapchat CAPI Tag to track server-side events, enhance ad targeting, and improve your Snapchat marketing campaigns.
- [Stape's Conversion Tracking app for Shopify is not working: what to do](https://stape.io/helpdesk/documentation/the-stape-server-gtm-shopify-app-is-not-working): If you have installed Stape's Conversion Tracking app for Shopify and it does not work, please check this guide.
- [Xandr tag](https://stape.io/helpdesk/documentation/xandr-tag): Integrate Xandr tag with server GTM to track PageView and Conversion events. Use the Xandr tag to store tokens and send conversion data, optimizing campaigns and improving ad performance.
- [Tracking in Google Ads (Adwords)](https://stape.io/helpdesk/documentation/tracking-in-google-ads-adwords): Learn how to set up tracking in Google Ads (AdWords) to monitor conversions, optimize campaigns, and improve your advertising performance.
- [Klaviyo](https://stape.io/helpdesk/documentation/klaviyo): Integrate Klaviyo with server GTM to track website activity, add contacts, and send events. Set up email storage, customer properties, and event tracking.
- [Release notes for Stape](https://stape.io/helpdesk/documentation/release-notes): See what's new with Stape and its service, along with the complete history of release notes.
- [JSON HTTP request](https://stape.io/helpdesk/documentation/json-http-request): Learn about JSON HTTP requests, their role in transmitting data between servers and clients, and how to use them for efficient web communication and API integration.
- [Stape Conversion Tracking plugin for WordPress dataLayer](https://stape.io/helpdesk/documentation/wordpress-plugin-datalayer): Check out the list of dataLayer events and their payload that the Stape Conversion Tracking plugin generates.
- [Overview of Stape's Conversion Tracking app for Shopify](https://stape.io/helpdesk/documentation/shopify-app-overview): Stape's Conversion Tracking app simplifies user and conversion tracking on your website.
- [Pinterest tag](https://stape.io/helpdesk/documentation/pinterest-tag): Discover how to implement and optimize the Pinterest tag to track conversions, enhance your ad performance, and improve your Pinterest marketing strategy.
- [Rakuten tag](https://stape.io/helpdesk/documentation/rakuten-tag): Learn how to implement and optimize the Rakuten tag for tracking conversions, improving marketing analytics, and enhancing e-commerce performance.
- [How to fix error 400 response of server GTM tagging URL](https://stape.io/helpdesk/documentation/400-response-of-server-gtm-tagging-url): Learn how to fix the 400 response error for your server GTM tagging URL, and troubleshoot common causes to restore proper functionality.
- [Stape Conversion Tracking extension for Magento 2 DataLayer](https://stape.io/helpdesk/documentation/magento-plugin-datalayer): Here, you will find the list of dataLayer events and their payload that the Stape Conversion Tracking extension for Magento 2 generates.
- [PrestaShop dataLayer](https://stape.io/helpdesk/documentation/prestashop-datalayer): Below you can see the list of dataLayer events and their payload that the PrestaShop module generates.
- [Facebook CAPI](https://stape.io/helpdesk/documentation/facebook-capi): Explore Facebook CAPI (Conversions API), its benefits for tracking server-side events, and how it helps optimize your ad performance and data accuracy.
- [Overview of Stape Conversion Tracking plugin for WordPress](https://stape.io/helpdesk/documentation/gtm-server-side-plugin-for-wordpress): Overview of Stape Conversion Tracking plugin for WordPress
- [How to configure data routing](https://stape.io/helpdesk/documentation/how-to-configure-data-routing): In the context of setting up Meta Conversions API Gateway, data routing is adding a subdomain in Meta CAPIG. Implementing a custom domain...
- [Data Client](https://stape.io/helpdesk/documentation/data-client): Learn all you need to know about the Data Client feature, including how it retrieves data from the request sent to the configured path, and the available settings.
- [Meta CAPIG errors 100.33 & 190.465](https://stape.io/helpdesk/documentation/meta-capig-errors-100-33-190-465): Explore the causes and fixes for Meta CAPI errors 100.33 & 190.465. Get expert troubleshooting tips from Stape to resolve these issues efficiently.
- [How to fix CORS and CSP errors](https://stape.io/helpdesk/documentation/cors-and-csp-issues): Learn about common CORS and CSP issues, their impact on web security, and effective solutions to fix cross-origin and content security policy errors.
- [Unique Event ID](https://stape.io/helpdesk/documentation/unique-event-id): Learn about Unique Event IDs, their role in tracking and analytics, and how they help ensure accurate event identification and data collection.
- [Data Tag](https://stape.io/helpdesk/documentation/data-tag): Learn about the Data Tag feature, how it sends requests to the server Google Tag Manager, what kind of event types and data it works with, and its settings.
- [Server zones for sGTM](https://stape.io/helpdesk/documentation/sgtm-server-locations-zones): List of Stape's server locations for sGTM on Stape Global and Stape Europe.
- [Stape Conversion Tracking app for Shopify dataLayer](https://stape.io/helpdesk/documentation/shopify-app-datalayer): Check out the list of data layer events and their payload that Stape Conversion Tracking app generates
- [Overview of Connections](https://stape.io/helpdesk/documentation/connections-feature): By consolidating OAuth and other authentication steps, the Connections feature removes the technical friction of integrating external platforms.
- [Logs feature](https://stape.io/helpdesk/documentation/logs-feature): The Logs feature allows you to see what data was sent, request response codes, processed parameters, and more.
- [Stape Analytics feature](https://stape.io/helpdesk/documentation/stape-analytics-feature): Stape Analytics provides at-a-glance metrics on the impact of server-side tracking, such as traffic restored from ad blockers and cookie restrictions.
- [Stape Store feature](https://stape.io/helpdesk/documentation/stape-store-feature): Stape Store offers built-in, fast, and secure data storage. Enhance your server-side tracking with robust analytics and informed marketing decisions.
- [How to configure Meta Conversions API Gateway](https://stape.io/helpdesk/documentation/how-to-configure-meta-conversions-api-gateway): Set up Meta Conversions API Gateway for precise server-side Facebook tracking. Connect your Pixel, configure custom domains, enhance data accuracy.
- [Overview of Meta Conversions API Gateway](https://stape.io/helpdesk/documentation/meta-conversions-api-gateway-overview): Streamline Facebook Conversions API setup with a dedicated Meta Conversions API Gateway - easy multi-Pixel management, no developers needed.
- [Monitoring feature](https://stape.io/helpdesk/documentation/monitoring-feature): The Monitoring feature lets you set up alerts based on the logs of your sGTM containers and sends real-time notifications about any issues or errors.
- [How to configure Snapchat Conversions API Gateway](https://stape.io/helpdesk/documentation/how-to-configure-snapchat-conversions-api-gateway): Set up Snapchat Conversions API Gateway with a step-by-step guide. Connect your Snap Pixel, configure custom domains, and boost server-side tracking.
- [Overview of Snapchat Conversions API Gateway](https://stape.io/helpdesk/documentation/snapchat-conversions-api-gateway-overview): Streamline your Snap Conversions API setup. Enjoy hassle-free implementation, accurate server-based tracking, and multi-Pixel support.
- [How to configure TikTok Events API Gateway](https://stape.io/helpdesk/documentation/how-to-configure-tiktok-events-api-gateway): Set up TikTok Events API Gateway with our step-by-step guide. Learn how to create a gateway, connect your Pixel, and configure a custom domain.
- [Overview of TikTok Events API Gateway](https://stape.io/helpdesk/documentation/tiktok-events-api-gateway-overview): Discover how TikTok Events API Gateway streamlines server-side tracking for swift setup, accurate data, and improved TikTok ad performance.
- [How to configure Stape Gateway](https://stape.io/helpdesk/documentation/configure-stape-gateway): Set up Stape Gateway with this detailed guide. Learn how to add custom domains, enable Custom Loader, and ensure accurate server-side tracking.
- [Overview of Stape Gateway](https://stape.io/helpdesk/documentation/stape-gateway-overview): Explore how Stape Gateway simplifies server-side tracking for GA4 and Google Ads. Improve data accuracy, bypass ad blockers, and extend cookies.
- [Step 4. Send data to server container](https://stape.io/helpdesk/documentation/send-data-from-web-to-server-container-in-google-tag-manager): Learn how to seamlessly forward data to a server container for better analytics.
- [Step 3. Add a custom domain](https://stape.io/helpdesk/documentation/add-custom-domain-in-stape): Learn how to add a custom domain in Stape, choose a DNS method (via Entri or manually), configure CDN options, and have your domain verified.
- [Step 2. Сreate a server container in Stape](https://stape.io/helpdesk/documentation/create-server-container-in-stape): Step-by-step guide for hosting your server GTM container with Stape to streamline your server-side tracking.
- [Step 1. Сreate a server container in Google Tag Manager](https://stape.io/helpdesk/documentation/create-server-container-in-google-tag-manager): Follow our step-by-step guide to creating a server container in Google Tag Manager. Enhance your tracking setup and server-side data collection.
- [Bot Detection power-up](https://stape.io/helpdesk/documentation/bot-detection-power-up): Set up the Bot Detection power-up to efficiently and easily identify and filter (or just block) unwanted bot traffic in your server-side tracking pipeline.
- [Open Container for Bot Index power-up](https://stape.io/helpdesk/documentation/open-container-for-bot-index-power-up): Set up the Open Container for Bot Index power-up to improve SEO and gain deeper insights into how both users and bots interact with their site.
- [Schedule power-up](https://stape.io/helpdesk/documentation/schedule-power-up): Set up a Schedule to automatically send requests on a predefined schedule, either once a day at a specific time or once every hour.
- [Request Delay power-up](https://stape.io/helpdesk/documentation/request-delay-power-up): Set up Request Delay to postpone data requests by a specified time window, anywhere from 1 minute to 1500 minutes (25 hours).
- [XML to JSON power-up](https://stape.io/helpdesk/documentation/xml-to-json-power-up): Set up the XML to JSON power-up to convert XML webhooks into JSON right within the sGTM environment.
- [File Proxy power-up](https://stape.io/helpdesk/documentation/file-proxy-power-up): Set up File Proxy to route any file through your sGTM container (using your own subdomain) instead of loading it from a third-party domain.
- [Google Service Account power-up](https://stape.io/helpdesk/documentation/google-service-account-power-up): Set up Google Service Account to allow your sGTM container to read, write, and enrich data directly using Google services like BigQuery or Firestore.
- [User Agent Info power-up](https://stape.io/helpdesk/documentation/user-agent-info-power-up): Set up User Agent Info to enrich every incoming server request with additional headers that detail the user’s device and browser information.
- [GEO Headers power-up](https://stape.io/helpdesk/documentation/geo-headers-power-up): Set up GEO Headers to add geo information, such as country, city, or IP address, to event data inside your server Google Tag Manager.
- [Multi-Domains power-up](https://stape.io/helpdesk/documentation/multi-domains-power-up): Set up Multi-Domains to bypass the technical limitation of sGTM that allows only one custom subdomain to be set per container.
- [sGTM Preview header config power-up](https://stape.io/helpdesk/documentation/sgtm-preview-header-config-power-up): Set up sGTM Preview header config to see all incoming server-side requests in the sGTM debugger, not only web GTM requests.
- [User ID power-up](https://stape.io/helpdesk/documentation/user-id-power-up): Set up a User ID power-up to assign a unique user ID to each visitor and accurately track and link user actions across multiple devices and sessions.
- [Anonymizer power-up](https://stape.io/helpdesk/documentation/anonymizer-power-up): The Anonymizer power-up removes or anonymizes user data from Google Analytics 4 before data export to sGTM.
- [Cookie Keeper power-up](https://stape.io/helpdesk/documentation/cookie-keeper-power-up): Set up the Cookie Keeper power-up to prolong the lifetime of your cookies in browsers with the latest version of ITP.
- [Custom Loader power-up](https://stape.io/helpdesk/documentation/custom-loader-power-up): Set up the Custom Loader power-up to minimize the impact of ad blockers on your GTM/GA4 scripts.