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How to export Google Universal Analytics raw data to BigQuery

Before Google released Google Analytics 4, only GA 360 users had the ability to send raw events from Google Analytics to BigQuery. Because GA...

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How to send all GA event data to your URL/Site/CRM

A common issue for data analytics and sales managers is the accurate tracking of user behavior and conversions. And often, they might face a...

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Facebook Tag for Google Tag Manager Server Side

Using Facebook Conversions API, you can send events to Facebook Event Manager. That is the perfect alternative to Facebook SDK because Conversions API speeds...

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How to Filter Google Analytics Spam With the Help of Google Tag Manager Server-Side Tagging

What if you are faced with spam in Google Analytics reports? Does it mean that someone can access your Google Analytics accounts? Or maybe...

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How to Set Up GA4 Tracking Using Google Tag Manager Server-Side Container.

Google Analytics 4 and Google Tag Manager Server-Side container are the biggest updates in the analytics world in 2020 (or not only in 2020)....

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Google Tag Manager Server-Side Tagging as an alternative to Zapier

Zapier is the most popular software that helps connect your apps and automate workflow. It became the number one tool in this niche, but...

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How to set up Google Analytics with Google Tag Manager Server-Side Container?

Google Tag Manager server container has close integration with Universal Analytics. When you set up GTM server tagging, you will see that Universal Analytics...

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How to add a custom domain to the Google Tag Manager Server container

In this article, I will describe how to set up a custom subdomain within your Google Tag Manager server container. The main advantage of...

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How to set up Google Tag Manager Server Container

Collecting data about your website visitors is critical for analyzing and improving the online business presence, reaching users, and converting them into customers.  However,...

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What Is Google Tag Manager Server-Side Tracking?

In this article, I want to tell you about a new feature from Google Tag Manager – Server-Side Tagging. GTM server-side is a hot...

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