This blog post will show how to write data to Firestore from the server Google Tag Manager container. I’ll also show how to use the Firestore Writer tag and Firestore Lookup variable to enrich server-side data.December 24, 2020
You’ve probably noticed that data about your website users and conversions collected by different analytics tools might vary. Most of the time, you’ll see that the purchase number in Google Analytics is lower than in your CRM. Where this data discrepancy comes from, why is it happening, and how to fix it?