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290 blog posts
Mar 11, 2025

How to set up Admitad tag using server GTM

Discover how you can set Admitad integration with server GTM using a tag developed by Stape. Enjoy the benefits of server-side tracking with a quick and easy setup.

Mar 7, 2025

What should marketers expect from Snapchat Ads?

Read about Snapchat advertising and why it is a good alternative to the most popular platforms. Check which type of ad better fits your needs.

Mar 5, 2025

Using Stape SDKs for server-side tracking

Stape SDKs send data to sGTM for server-side tracking, supporting PHP, Node.js, iOS, and Android. Ideal for tracking events without web GTM.

Mar 5, 2025

What is Conversions API? How does it work & most popular platforms

Learn what the Conversions API is, how it works, and which platforms support it. Improve data tracking, enhance ad performance, and optimize marketing efforts.

Feb 27, 2025

Case study: Eyk platform optimizes tracking with Stape’s server-side integration

Discover how Eyk collaborated with Stape’s team to reach the best server-side tracking solution.

Feb 26, 2025

Targeted advertising: what is and how to improve?

This guide explains effective strategies for identifying the right audience, optimizing your ads, and achieving better results.

Feb 26, 2025

Marketing attribution models: which one to choose in 2025

In this post, you will learn how choosing the right marketing attribution model in 2025 can help you optimize cross-channel attribution for better ROI.

Feb 26, 2025

How to set up GoHighLevel tag using server GTM

Check a convenient way to set up GoHighLevel tracking using the server GTM tag developed by Stape. Read a guide on how you can start creating new contacts in no time.

Feb 24, 2025

Step-by-step guide to deleting a GTM container

Find out how you can delete the Google Tag Manager container in a few simple steps. Bonus: answers to frequently asked questions.

Feb 24, 2025

How to set up Salesforce tag using server GTM

Find out how you can set up lead events tracking using the Salesforce tag for server GTM developed by Stape.

Feb 19, 2025

Data trends in digital marketing for 2025

Check the main trends (such as first-party tracking, offline data collection, and building trust) in digital marketing and the challenges you may face in 2025. Bonus: list of the solutions to find the one that suits your needs.

Feb 18, 2025

What is first-party data and how to use it?

Learn with Stape what first-party data is, why it is better than third-party data, and where it can be used. A detailed review with examples.

Feb 17, 2025

Why are there no alternatives to Stape?

In this article, we’ll cover the benefits of Stape and explain why no Stape alternative offers the same level of ease and functionality in server-side tracking as ours.

Feb 17, 2025

How to set up PipeDrive tag using server GTM

Configure contacts and leads tracking in a couple of minutes with the help of PipeDrive tag for server Google Tag Manager.

Feb 3, 2025

What is Signals Gateway & Setup Guide

Introducing Signals Gateway – the all-in-one solution that helps you send first-party data from any source to any destination with ease.

Feb 3, 2025

How to Improve Google Ads Performance in 2025

Improve Google Ads performance with Stape’s tutorial. Check Google Ads optimization strategies you should try in 2025 and boost your ad campaigns.

Jan 31, 2025

How to set up Google Ads Conversion Adjustments tag via server GTM

Learn how to effectively adjust conversions in Google Ads to track your campaign performance more accurately.

Jan 28, 2025

How to set up Yelp Conversions API tag using server GTM

Discover what the Yelp Conversions API tag is, how it helps track data more precisely, and a comprehensive tag configuration guide.

Jan 27, 2025

How to set up ShareASale tag using server GTM

Check how you can set up ShareASale conversion tracking with GTM using Stape’s tag. Enjoy accurate data tracking, high security and more benefits that server-side tracking provides.

Jan 17, 2025

How to set up Quora CAPI tag using server GTM

Find out the benefits of a Quora Conversions API tag and get a guide on setting it up in a few simple steps.

Jan 17, 2025

Personally Identifiable Information (PII) data explained

Discover what PII is, and how you can ensure compliance with data privacy regulations, safeguarding customer trust and protecting your business from legal risks.

Jan 17, 2025

How to set up Nextdoor CAPI tag using server GTM

Check Stape’s Nextdoor CAPI to set up accurate data tracking and effectively optimize campaign performance.

Jan 16, 2025

Facebook tracking guide for 2025

Check our end-to-end guide on Facebook ads conversion tracking. Find out how you can track ad campaign performance in 2025 and what tracking strategies to try.

Jan 16, 2025

Third-party cookies: detailed guide & news, insights for 2025

Guide to third-party cookies in 2025: understand their role, privacy concerns, and what changes to expect in online tracking.

Jan 13, 2025

Facebook Lead Ads: guide for 2025

Working on your lead generation with Facebook Lead Ads in 2025? Check out this simple guide to get started, optimize your ads, and stay privacy-friendly!

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